Invicta (company)

Last updated
Invicta
Company type Private
Industry Textile
Founded1906;119 years ago (1906)
Headquarters Turin, Italy
Products Backpacks, clothing, footwear
Website invicta.it

Invicta is an Italian outdoor accessories company and trademark founded in 1906 in England. [1] The company is mostly known for its multi-colored backpacks. [1] [2] [3] Products commercialised also include clothing (t-shirts, polo shirts, hoodies, jackets), and footwear (sneakers). [4]

Contents

Overview

An Invicta bag Invicta-bag.jpg
An Invicta bag

It was bought by a Turin enterprise in 1921, and acquired by Diadora in 1998. Diadora sold off the company in 2006 to Seven Spa. [5] [6] [7] In 2001 it was reported that Invicta and Seven Spa backpacks were the best-selling backpacks in Italy. [8] In 1994 it was reported that 85% of Milanese students used Invicta backpacks. [3]

References

  1. 1 2 Cichero, Chiara (November 21, 2016). "Anni 80: lo zaino Invicta amato dai ragazzi – Notizie.it". Notizie.it (in Italian). Retrieved September 5, 2017.
  2. ↑ Hofmann, P. (1999). The Seasons of Rome: A Journal . Henry Holt and Company. p.  33. ISBN   978-0-8050-5597-9 . Retrieved September 5, 2017.
  3. 1 2 Travel & Leisure (in German). American Express Publishing Corporation. 1994. p. 35. Retrieved September 5, 2017.
  4. ↑ "Home/Promotions/Man/Sneakers". Invicta. Archived from the original on February 28, 2018. Retrieved February 27, 2018.
  5. ↑ Hang, K.N. (2008). The Sports Bible: Encyclopedia for Activewear, Outerwear, Streetwear & Sports Fashion. Sportwear International. p. 195. ISBN   978-3-86641-199-9 . Retrieved September 5, 2017.
  6. ↑ Gant, T. (2007). International Directory of Company Histories. Gale. p. 124. ISBN   978-1-55862-590-7 . Retrieved September 5, 2017.
  7. ↑ Colombo, G.; Italy, Who's Who in (2000). Who's Who in Italy. International red series. Who's Who in Italy. p. 2400. ISBN   978-88-85246-42-3 . Retrieved September 5, 2017.
  8. ↑ Consumer Goods Europe. Corporate Intelligence on Retailing. 2001. p. 94. Retrieved September 5, 2017.
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