KOPW

KOPW

Plattsmouth, Nebraska
Broadcast area	Omaha-Council Bluffs
Frequency	106.9 MHz
Branding	Power 106.9
Programming
Format	Rhythmic contemporary
Affiliations	Compass Media Networks Premiere Networks
Ownership
Owner	NRG Media (NRG License Sub, L.L.C.)
Sister stations	KMMQ, KOIL, KOOO, KOZN, KQKQ-FM, KZOT
History
First air date	1992 (as KOTD)
Former call signs	KOTD-FM (1992–1999) KCTY (1999–2006)
Call sign meaning	KOmaha's PoWer
Technical information
Facility ID	52801
Class	C3
ERP	25,000 watts
HAAT	100 meters
Links
Webcast	Listen Live
Website	power1069fm.com

KOPW (106.9 FM, "Power 106.9") is an Omaha, Nebraska-based rhythmic contemporary radio station. It is owned and operated by NRG Media. Licensed to Plattsmouth, Nebraska, its studios are located at Dodge Street and 50th Avenue in Midtown Omaha, and its transmitter site is located southeast of Council Bluffs, Iowa.

History

Adult standards (1992–1999)

The station was originally KOTD-FM and had an adult standards format from 1992 until November 1999.

Adult alternative/alternative (1999–2004)

In 1999, the station was sold to Waitt Media (later NRG Media), who in turn, flipped the station to adult album alternative as KCTY ("106-9 The City"). ^{[1] [2]} By September 2000, KCTY shifted to a more mainstream alternative rock format in the hopes of boosting ratings. ^[3]

'80s hits (2004–2005)

On March 12, 2004, at 3 p.m., after stunting with a 24-hour robotic countdown accompanied by "On the Run" by Pink Floyd, it flipped to All-80s Hits as "Retro 106.9". ^{[4] [5]}

Adult hits (2005–2006)

Just 14 months later, on May 26, 2005, at Noon, the station flipped to adult hits as "106-9 Bob FM." The first song on "Bob FM" was "Get This Party Started" by P!nk.

Rhythmic (2006–present)

On December 31, 2002, their sister station, KBLR-FM, which aired adult contemporary music, began to target the market with an Urban Contemporary format as "Hot 107.7 & 97.3." The station, which was unique in that it was the first station in the state of Nebraska playing Hip Hop and R&B music full-time, was signal-challenged from the start, since the 97.3 signal (licensed to Blair, Nebraska) barely covered the metro and the 107.7 frequency was a translator. Despite the signal deficiencies, the format created the highest ratings and revenue in the history of those signals, and was home of the Russ Parr Morning Show during its tenure. ^{[6] [7]}

On December 29, 2006, at 3 p.m., NRG turned KCTY into the all-new KOPW ("Power 106.9"). The Rhythmic Contemporary-formatted KOPW is a modified version of the format of "Hot 107.7 & 97.3." Based from KBLR playing Hip Hop/R&B, the Urban format tilted over to Rhythmic is "in fashion" with the frequency move. ^{[8] [9] [10] [11]}

With KOPW going Rhythmic, it now puts them in direct competition with Top 40 Mainstream competitors KQCH (who, incidentally, started out as a Rhythmic when they debuted in May 1999), and since 2012, KISO. At first, KOPW was reported to R&R as an urban contemporary station, but has since evolved to a broader Rhythmic direction, and in October 2009, was added to both Mediabase and Nielsen BDS' Rhythmic panels. ^[12]

From October 2007 until April 5, 2019, KOPW served as the Omaha affiliate for the syndicated Big Boy’s Neighborhood program that aired in mornings, until NRG decided not to renew its contract with Premiere Networks. ^[13] On April 8, 2019, the station became 100% local in all day parts with the debut of “Chef West & The Morning Scramble” hosted by Tay ‘Mr. West’ Westberry (who is also a professional chef, hence the nickname) and former American Idol season 13 contestant (and YouTube blogger) Alyssa Siebken. ^{[14] [15]} The morning show would last nearly a year; Westberry and Siebken would be moved to afternoons, with mornings going jockless for a time. On February 24, 2021, NRG announced that KOPW would pick up the syndicated The Breakfast Club for mornings beginning March 1. ^{[16] [17]}

As of September 2023, KOPW is ranked 2nd in the market according to the August 2023 Nielsen Audio Ratings report for the Omaha market. ^[18]

See also

• Houston Alexander

References

1. "Change Afoot At KOTD," The Omaha World-Herald, June 12, 1999.
2. "New World At KOTD," The Omaha World-Herald, September 25, 1999.
3. "KCTY-FM Makes Some Changes," The Omaha World-Herald, September 11, 2000.
4. "Stations go to pop - rock, retro," The Omaha World-Herald, March 13, 2004.
5. KCTY Becomes Retro 106.9
6. Christine Laue, "Station has 'big-city' feel with hip-hop," The Omaha World-Herald, January 4, 2003.
7. Aircheck of "Hot 107.7 & 97.3" - November 2004
8. From Nebraska Radio Discussions Board (December 29, 2006)
9. "Major Changes At KBLR" from All Access (January 2, 2007)
10. "Omaha's Power Gets New Calls" from All Access (January 3, 2007)
11. "Media Notes: Omaha's KCTY (106.9 FM) Becomes'Power 106.9: Today's Hottest Jamz'". 29 December 2006.
12. Nielsen BDS monitored reporting stations list
13. “Omaha Launches Two New Morning Shows” from NRG Media (October 5, 2007)
14. “PEOPLE MOVES 4/5: NEW MORNING SHOW FOR POWER 106.9 OMAHA” from Radio Insight (April 5, 2019)
15. "If You Like ‘Em Scrambled In The Morning…" from Radio Ink (April 5, 2019)
16. "KOPW (Power 106.9)/Omaha Unveils New Lineup Featuring the Breakfast Club".
17. "Power 106.9 Omaha Revamps Lineup Adding the Breakfast Club".
18. "Nielsen Audio Ratings".

External links

• Power 106.9's website
• KOPW in the FCC FM station database
• KOPW in Nielsen Audio's FM station database

41°09′18″N95°45′43″W / 41.155°N 95.762°W / 41.155; -95.762