 | |
| Type | Spiced Rum |
|---|---|
| Manufacturer | Proximo Spirits |
| Country of origin | Trinidad and Tobago |
| Introduced | 2010 |
| Alcohol by volume | 47% |
| Proof (US) | 94 |
| Color | Black |
| Related products | List of rum producers |
| Website | krakenrum.com |
Kraken Black Spiced Rum is a Caribbean black spiced rum. [1] The brand is owned and distributed by Proximo Spirits of Jersey City, New Jersey and named after the kraken, a mythical giant squid-like sea monster. [2]
Kraken Rum was introduced in 2010. [3] The base rum is from Trinidad, distilled from molasses made from sugar cane. The rum is aged 1–2 years and then blended with a mix of 11 spices, including cinnamon, ginger and clove. [1] [4] [5] The liquid is black, revealing hints of brown when held up to the light. [6]
The bottle is styled after a Victorian rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle has a black and white paper label featuring an illustration of a giant squid captioned with its scientific name, Architeuthis dux. The bottle's back label states that it is "imported rum from the Caribbean blended with natural flavors." [2]
Beginning in 2015, Proximo began selling Kraken Ghost White Rum exclusively in Mexico.
In early 2020, Kraken released two new pre-mixed flavours, Kraken & Dry and Kraken & Cola, increasing its hold on the Australian market. [7] Kraken's Ceramic Flagons were produced by UK based Pottery firm Wade Ceramics, though ceased contractual agreements in 2020.
In 2013, two outdoor 3D billboards went up in Chicago, with a kraken sea creature's giant tentacle pulling a consumer out of an apartment window in an advertisement for Kraken Rum. [8] The ad was created by New York agency Dead As We Know It, [8] which also produced several animated TV spots for the brand, combining 2D and 3D animations in a 19th-century scientific style, as well as an iPhone and Android app, The Kraken: The Simulation Application for Nautical Maneuvering, a game in which players steer a ship through kraken-infested waters. [3] [9] [10] Later that year, Blur Studio created animated spots featuring a kraken destroying a ship to the tune of Bobby Darin's 1959 version of the song "Beyond the Sea". [11]
The World's End pub in Brighton, United Kingdom features a Kraken Rum mural. [12]
Kraken Rum was the sponsor of the Kitschies, a British speculative fiction award. [13]
In October 2020 Kraken collaborated with competitive freediver Beci Ryan, because the drinks company announced that it was opening its first underwater 'Dive Thru'. Ryan was tasked to freedive to a treasure chest containing bottles of the new limited edition spiced rum and salvage them. Customers had the opportunity of winning one of these retrieved bottles. In addition Kraken confirmed they would be making a donation of £1 from the sale of every bottle of this rum to Project AWARE. [14]
Shortly after announcing their team name, the Seattle Kraken ice hockey team announced Kraken Rum as their official rum sponsor. [15] [16]
Kraken has been named an Impact "Hot Brand" by Impact magazine. [3]
Bacardi Limited is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 by Facundo Bacardí Massó, Bacardi Limited has been family-owned for seven generations, and employs more than 8,000 people with sales in approximately 170 countries. Bacardi Limited is the group of companies as a whole and includes Bacardi International Limited.
Canadian whisky is a type of whisky produced in Canada. Most Canadian whiskies are blended multi-grain liquors containing a large percentage of corn spirits, and are typically lighter and smoother than other whisky styles. When Canadian distillers began adding small amounts of highly-flavourful rye grain to their mashes, people began demanding this new rye-flavoured whisky, referring to it simply as "rye". Today, as for the past two centuries, the terms "rye whisky" and "Canadian whisky" are used interchangeably in Canada and refer to exactly the same product, which generally is made with only a small amount of rye grain.
The giant squid is a species of deep-ocean dwelling squid in the family Architeuthidae. It can grow to a tremendous size, offering an example of abyssal gigantism: recent estimates put the maximum size at around 12–13 m (39–43 ft) for females and 10 m (33 ft) for males, from the posterior fins to the tip of the two long tentacles. The mantle of the giant squid is about 2 m long, and the length of the squid excluding its tentacles rarely exceeds 5 m (16 ft). Claims of specimens measuring 20 m (66 ft) or more have not been scientifically documented.
Sea monsters are beings from folklore believed to dwell in the sea and are often imagined to be of immense size. Marine monsters can take many forms, including sea dragons, sea serpents, or tentacled beasts. They can be slimy and scaly and are often pictured threatening ships or spouting jets of water. The definition of a "monster" is subjective; further, some sea monsters may have been based on scientifically accepted creatures, such as whales and types of giant and colossal squid.
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries, and manufactured locally in some, as in Illinois in the United States.
In zoology, a tentacle is a flexible, mobile, and elongated organ present in some species of animals, most of them invertebrates. In animal anatomy, tentacles usually occur in one or more pairs. Anatomically, the tentacles of animals work mainly like muscular hydrostats. Most forms of tentacles are used for grasping and feeding. Many are sensory organs, variously receptive to touch, vision, or to the smell or taste of particular foods or threats. Examples of such tentacles are the eyestalks of various kinds of snails. Some kinds of tentacles have both sensory and manipulatory functions.
Captain Morgan is a brand of flavored rums produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan.
The Kraken is a legendary sea creature of gargantuan size, said to have been seen off the coasts of Norway and Iceland.
In Caribbean folklore, the Lusca is a name given to a sea monster said to exist in the region of the blue holes nearby Andros, an island in the Bahamas.
The giant squid's elusive nature and fearsome appearance have long made it a popular subject of legends and folk tales. Its popularity as an image continues today with references and depictions in literature, film, television, and video games.
References to the fictional kraken are found in film, literature, television, and other popular culture forms.
Kraken: Tentacles of the Deep, also known as Deadly Water, is a 2006 television natural horror B movie produced by Nu Image Films and Brightlight Pictures as a Sci Fi Channel original film. It premiered on the Sci Fi channel on September 23, 2006. Directed by Tibor Takács and starring Charlie O'Connell, Victoria Pratt and Jack Scalia, the film focuses on a marine biologist and a sailor who join forces to find lost Trojan treasures while battling the giant squid who killed the sailor's parents when he was a child and a treasure hunting mobster; who wants the items for himself. The film was primarily panned by critics for the special effects, far-fetched plot and scarcity of scenes involving the titular creature.
The kraken is a legendary sea monster of enormous size, etymologically akin to a squid or octopus, said to appear in the sea between Norway and Iceland. It is believed the legend of the Kraken may have originated from sightings of giant squid, which may grow to 12–15 m in length.
Cephalopod attacks on humans have been reported since ancient times. A significant portion of these attacks are questionable or unverifiable tabloid stories. Cephalopods are members of the class Cephalopoda, which includes all squid, octopuses, cuttlefish, and nautiluses. Some members of the group are capable of causing injury or death to humans.
Cephalopods, usually specifically octopuses, squids, nautiluses and cuttlefishes, are most commonly represented in popular culture in the Western world as creatures that spray ink and use their tentacles to persistently grasp at and hold onto objects or living creatures.
Proximo Spirits, Inc., is an American multinational alcoholic beverage company, with its headquarters in Jersey City, New Jersey. It is a major distributor of tequila and other spirits, it is best known for Jose Cuervo, the world's largest-selling tequila brand.
"The Sea Raiders" is a short story by H. G. Wells, first published in 1896 in The Weekly Sun Literary Supplement. It was included in The Plattner Story and Others, a collection of short stories by Wells published by Methuen & Co. in 1897. It was included in The Country of the Blind and Other Stories, a collection of short stories by Wells published by Thomas Nelson & Sons in 1911.
The Search for the Giant Squid is a non-fiction book by Richard Ellis on the biology, history and mythology of the giant squid of the genus Architeuthis. It was well received upon its release in 1998. Though soon rendered outdated by important developments in giant squid research, it is still considered an important reference on the subject.