The Premier League (EPL) is the most-watched sports league in the world, with TV audiences of approximately 3.2 billion people across 188 countries.[ citation needed ] Since its creation in 1992, the Premier League has sold its international broadcasting rights centrally,[ citation needed ] and this global dominance is also reflected economically. The EPL is the only football league to generate over €1 billion per season from overseas TV rights, bringing in €1.58bn, followed by LaLiga (€897m), Serie A (€371m), Bundesliga (€240m), and Ligue 1 (€80m). [1] The first contract for international rights was worth £8 million per year for five seasons. [2] Income from international rights has experienced exponential growth in recent decades.[ citation needed ]
In the current 2022–2025 cycle, the Premier League's international TV rights have surpassed domestic deals for the first time, generating £5.3bn compared to £5.1bn for domestic rights. [3] Several large deals include £2 billion from NBC in the US and another £2 billion from NENT in Nordic countries. It has also made significant sales in regions like China, sub-Saharan Africa, MENA, and France. In Europe, the EPL began offering 380 games per season starting in 2022,[ citation needed ] and four different live packages have been made available to interested parties: [4]
Additionally, the Premier League has moved away from using intermediaries to sell its TV rights, opting instead to manage direct relationships with broadcasters. Bidders have the option to submit offers for either three- or six-year contracts. This shift aims to secure a more reliable revenue stream and provide certainty for all stakeholders involved. [5]
To serve the entire audience that follows the competition around the world, the Premier League runs a dedicated 's production arm, operated by IMG called Premier League Productions (PLP), that produces and distributes all of the Premier League’s international content, including the broadcasting of all 380 Premier League matches. In addition, it creates and delivers a range of digital content and support programming, as well as the Premier League Content Service, which is broadcast by some of the League’s partners as a full 24/7 channel. [6]
The service offers international broadcast partners a combination of studio-based output, including pre- and post-match content, fan-focused agenda shows, magazine programming, classic matches from the Premier League’s extensive archive, and long-form storytelling as part of the new PL Originals strand. [7]
They are also responsible for producing Goal Rush programme, the Premier League whiparound show that shows all of the goals and major incidents when there are several Premier League games being played at the same time on Saturday afternoon.[ citation needed ]
Country | Broadcasters |
---|---|
Sub-Saharan Africa | SuperSport [8] |
Canal+ Afrique [9] |
Country | Broadcasters |
---|---|
Afghanistan | 1TV [10] |
Bangladesh | Bongo [11] |
Toffee [12] | |
Myco [13] | |
Cambodia | JAS [14] |
Central Asia | Setanta Sports [15] |
China | Migu [16] |
CCTV [16] | |
Hong Kong | now TV [17] |
Indian subcontinent | Star Sports [18] |
Indonesia | Emtek [19] |
Japan | U-Next [20] |
Laos | JAS [14] |
Macau | M Plus [21] |
Malaysia | Astro SuperSport [22] |
Maldives | ICE Network [23] |
Mongolia | Premier Sports Network [24] |
Myanmar | Canal+ [25] [26] |
Pakistan | A Sports [27] |
Myco [13] | |
Tamasha [28] | |
Philippines | Setanta Sports [29] |
South Korea | Coupang Play [30] |
Singapore | StarHub [31] |
Taiwan | ELTA [32] |
Tajikistan | Varzish TV/Football TV |
Thailand | JAS [14] |
Vietnam | K+ [33] |
Country | Broadcasters |
---|---|
Brazil | ESPN [60] |
Xsports [61] | |
South America | ESPN [62] |
Central America, Dominican Republic and Mexico | Warner Bros. Discovery [63] |
Fox [64] [65] [66] | |
Country | Broadcasters |
---|---|
Israel | Sport 1 [24] |
MENA | beIN Sports [67] |
Country | Broadcasters |
---|---|
Canada | fuboTV [68] |
Caribbean | ESPN [69] |
Haiti | Canal+ [9] |
Puerto Rico | NBC Sports [70] |
United States | |
Suriname | QN Sport [71] |
Country | Broadcasters |
---|---|
Australia | Stan Sport [a] [72] |
New Zealand | Sky Sport [73] |
Pacific Islands | Digicel [24] |
Papua New Guinea |
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