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| Industry | arts and culture; heritage; museums |
|---|---|
| Founded | 1981 [1] |
| Headquarters | , |
Area served | Netherlands |
| Website | www |
The Museum Card, also known as the Museumkaart in Dutch, is a personal card that grants free entry to approximately 400 museums in the Netherlands for one year. It is available for purchase at many of the larger participating museums or online, with a temporary card issued when purchased from the museum. While most museums offer free entry to Museum Card holders, some museums may charge an additional fee for special exhibitions, but not for general collections. [2] [3]
In 2013, over 900.000 people held Museum Cards, and approximately 23% of visitors to affiliated museums in 2011 held Museum Cards (4.3 million out of 18.1 million visitors).
Buying the card online is only possible for Dutch residents with a Dutch IBAN and a registered Dutch address. Tourists or visitors from other countries who want to purchase the Museum Card can do so at participating museums, where a temporary card is issued, valid for 31 days or 5 visits.
The Museum Card is issued by the Dutch Museum Association and aims to promote repeat visits and strengthen the bond between museums and their visitors. The Museum Card Foundation (SMK) operates the cad, organizes the annual Museum Weekend event, and supports the marketing of affiliated museums. The income generated from the card sales benefits the participating museums. Affiliated museums are recognized in the Dutch Museum Register and are members of the Dutch Museum Association.
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The Museum Card is available to buy at many of the participating museums below. It was noteworthy that the main web page for the Museum Card was available in Dutch only and it did not provide any translation, however there are now currently translations into English and German.
In Amsterdam, the participating museums are as follows. Many of these museums are part of the Official Museums of Amsterdam, including the Cobra Museum (located in Amstelveen) and the Zaans Museum (located in Zaandam).
In other parts of the Netherlands:
| Year | Cardholders | Price | Visitants | Museums | Visits Per Card | Reimbursement to Museums |
|---|---|---|---|---|---|---|
| 1980 [4] | 145.000 | |||||
| 1989 [4] | 280.000 | ƒ 30 | 2.000.000 | ƒ 6.000.000 | ||
| 1990 [4] | ƒ 40 | |||||
| 1992 [5] | 120.000 | ƒ 40 | ||||
| 1993 [5] | 154.000 | ƒ 40 | ||||
| 1994 [5] | ƒ 40 | 408 | ||||
| 1997 [6] | 3.000.000 | ƒ 19.000.000 | ||||
| 1998 [6] | ƒ 55 | |||||
| 2008 [7] | 598.486 | 3.000.000 | 440 | 5,4 | € 14.000.000 | |
| 2009 [8] | 674.446 | 3.500.000 | 440 | € 16.000.000 | ||
| 2010 [9] | 754.390 | € 40 | 3.700.000 | 372 | ||
| 2011 [10] | 800.000 | 4.300.000 | 5,5 | |||
| 2012 [11] | 900.000 | € 45 | 5.100.000 | 5,8 | ||
| 2013 [12] | 1.000.000 | € 49,95 | 6.400.000 | 6,4 | € 37.591.000 | |
| 2017 [13] | 1.350.000 | € 59,50 | 8.700.000 | 451 | 6,6 | €62 Million (total) |