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Paradox of Prosperity is a term used widely in many instances in economics, social theory and general commentary. [1] In inter-generational analysis, Professor Gilbert N. M. O. Morris defines the term through an analysis of the familial dynamics and social proclivities of what Tom Brokaw has called the "Greatest Generation". Morris argues that:
"A paradox of prosperity is revealed and shown to be stable in the cycles of economic advancement between generations. I would put the matter this way: If one accepts, for example, that Mr. Brokaw's 'Greatest Generation' were characterised by prudence, diligence, and patriotism in deed rather than word, that very generation produced its opposite in the generation that followed it. That is to say, I have found it repeated across the ages and across cultures, that the more diligent a previous generation, as a natural propensity, the more licentious the generation that follows. Invariably therefore, the generation that exhibits the more cogent properties of character for the best sort of citizenship fails to produce a generation of the same or similar characteristics."
"Paradox of Prosperity" was applied as a term of analysis in the 2011 New York Times [2] and Wall Street Journal bestseller Rescue America: Our best America is only one generation away [3] , which Professor Morris co-authored with Chris Salamone. There, the inter-generational breakdown is given a fuller exposition. Morris, who has been a careful reader of Thorstein Veblen, particularly Veblen's book The Theory of the Leisure Class, [4] says his own advancement of this inter-generational thesis was influenced by Veblen. "I think", said Morris, "Veblen gave some insight as to what is produced in the generation which follows one such as Tom Brokaw described. The Greatest Generations - if by that we mean a generation characterised by prudence and sacrifice - nearly always produces a generation which can be characterised as a leisure class. They consume without manufacturing. They project feelings over principles. In general terms, they lack a spirit of sacrifice because they abhor the notion of "Objective Values" and so lack the will to re-create or advance the social ethos created by their parent's generation." In cultural terms, the generation that followed the "Greatest Generation" were the baby boomers (essentially, the children of the Greatest Generation between 1945–1965). The "Boomers" fit the classic definition of a "leisure class", which Veblen described as being characterised by Conspicuous Consumption. Morris extends Veblen's notion of the 'leisure class, saying: "It is ultimately not a question of economic utility which underlines the idea of conspicuous consumption. It is rather consumption as a lack of restraint or prudence in all things; with an isometric emphasis driven by a gyroscopic self-indulgence. It is to think, feel or defend this absence of restraint as a concept of life, which is today everywhere, it seems, extant."
In Rescue America, Salamone and Morris argue the parents of the leisure class (the baby boomers) were prudential but also understandably aspirational. They wanted better for their children than they had. This gave license to a new imprudence characterised by an attitude of entitlement and a culture of complaint. (See also: The Culture of Complaint by Robert Hughes, which also influenced Morris's account of prosperity as paradoxical). [5] In his recent book Bahama Modes: Notes Toward a Definition of Culture, [6] Professor Morris says the following: "It is quite difficult to press a label upon an entire generation. However, one speaks of the 'paradox of prosperity' in specific terms as a thesis. That is to say, one finds lines of development which possess explanatory potency for the habitudes of people with certain generational similarities. Then what we discover is a disposition in politics, in organizational culture, the literary productions and in the culture at large. Salamone and I examined such questions in Rescue America. From that disposition, such generations as I have described, which have had no experience of unassignable routine sacrifice, reveal a tendency, which may be summed in his way: they move values toward behavior, rather than behavior toward values".
Leisure has often been defined as a quality of experience or as free time. Free time is time spent away from business, work, job hunting, domestic chores, and education, as well as necessary activities such as eating and sleeping. Leisure as an experience usually emphasizes dimensions of perceived freedom and choice. It is done for "its own sake", for the quality of experience and involvement. Other classic definitions include Thorstein Veblen's (1899) of "nonproductive consumption of time." Free time is not easy to define due to the multiplicity of approaches used to determine its essence. Different disciplines have definitions reflecting their common issues: for example, sociology on social forces and contexts and psychology as mental and emotional states and conditions. From a research perspective, these approaches have an advantage of being quantifiable and comparable over time and place.
The Greatest Generation, also known as the G.I. Generation and the World War II Generation, is the Western demographic cohort following the Lost Generation and preceding the Silent Generation. The generation is generally defined as people born from 1901 to 1927. They were shaped by the Great Depression and were the primary generation composing the enlisted forces in World War II. Most people of the Greatest Generation are the parents of the Silent Generation and Baby Boomers, and, in turn, were the children of the Lost Generation.
Thorstein Bunde Veblen was an American economist and sociologist who, during his lifetime, emerged as a well-known critic of capitalism.
Consumerism is a social and economic order in which the goals of many individuals include the acquisition of goods and services beyond those that are necessary for survival or for traditional displays of status. Consumerism has historically existed in many societies, with modern consumerism originating in Western Europe before the Industrial Revolution and becoming widespread around 1900. In 1899, a book on consumerism published by Thorstein Veblen, called The Theory of the Leisure Class, examined the widespread values and economic institutions emerging along with the widespread "leisure time" at the beginning of the 20th century. In it, Veblen "views the activities and spending habits of this leisure class in terms of conspicuous and vicarious consumption and waste. Both relate to the display of status and not to functionality or usefulness."
In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen coined the term conspicuous consumption to explain the spending of money on and the acquiring of luxury commodities specifically as a public display of economic power—the income and the accumulated wealth—of the buyer. To the conspicuous consumer, the public display of discretionary income is an economic means of either attaining or of maintaining a given social status.
A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent contradiction of the law of demand, resulting in an upward-sloping demand curve. The higher prices of Veblen goods may make them desirable as a status symbol in the practices of conspicuous consumption and conspicuous leisure. A product may be a Veblen good because it is a positional good, something few others can own.
The Theory of the Leisure Class: An Economic Study of Institutions (1899), by Thorstein Veblen, is a treatise of economics and sociology, and a critique of conspicuous consumption as a function of social class and of consumerism, which are social activities derived from the social stratification of people and the division of labor; the social institutions of the feudal period that have continued to the modern era.
In sociology and anthropology, symbolic capital can be referred to as the resources available to an individual on the basis of honor, prestige or recognition, and serves as value that one holds within a culture. A war hero, for example, may have symbolic capital in the context of running for political office.
The trickle-down effect is a model of product adoption in marketing that affects many consumer goods and services.
Institutional economics focuses on understanding the role of the evolutionary process and the role of institutions in shaping economic behavior. Its original focus lay in Thorstein Veblen's instinct-oriented dichotomy between technology on the one side and the "ceremonial" sphere of society on the other. Its name and core elements trace back to a 1919 American Economic Review article by Walton H. Hamilton. Institutional economics emphasizes a broader study of institutions and views markets as a result of the complex interaction of these various institutions. The earlier tradition continues today as a leading heterodox approach to economics.
Technocracy is a form of oligarchy government in which the decision-makers are selected based on their expertise in a given area of responsibility, particularly with regard to scientific or technical knowledge. The experts in the technical details of specific issues, who presumably best understand both the problems at hand and how various technological redresses can improve the society at large. Technocracy follows largely in the tradition of other meritocracy theories and assumes full state control over political and economic issues. Technocracy bills itself as pragmatic, dispassionate and rational, free of the strife of political parties and factions as it pursues its optimal ends.
Positional goods are goods valued only by how they are distributed among the population, not by how many of them there are available in total. The source of greater worth of positional goods is their desirability as a status symbol, which usually results in them greatly exceeding the value of comparable goods.
Conspicuous leisure is a concept introduced by the American economist and sociologist Thorstein Veblen in The Theory of the Leisure Class (1899). Conspicuous or visible leisure is engaged in for the sake of displaying and attaining social status.
Anti-consumerism is a sociopolitical ideology that is opposed to consumerism, the continual buying and consuming of material possessions. Anti-consumerism is concerned with the private actions of business corporations in pursuit of financial and economic goals at the expense of the public welfare, especially in matters of environmental protection, social stratification, and ethics in the governing of a society. In politics, anti-consumerism overlaps with environmental activism, anti-globalization, and animal-rights activism; moreover, a conceptual variation of anti-consumerism is post-consumerism, living in a material way that transcends consumerism.
Herbert Joseph Davenport was an American economist and critic of the Austrian School, educator and author.
The Theory of Business Enterprise is an economics book by Thorstein Veblen, published in 1904, that looks at the growing corporate domination of culture and the economy.
The Thorstein Veblen Farmstead is a National Historic Landmark near Nerstrand in rural Rice County, Minnesota. The property preserves the childhood home of Norwegian-American economist and sociologist Thorstein Veblen (1857-1929), best known for his 1899 treatise The Theory of the Leisure Class.
Theories of consumption have been a part of the field of sociology since its earliest days, dating back, at least implicitly, to the work of Karl Marx in the mid-to-late nineteenth century. Sociologists view consumption as central to everyday life, identity and social order. Many sociologists associate it with social class, identity, group membership, age and stratification as it plays a huge part in modernity. Thorstein Veblen's (1899) The Theory of the Leisure Class is generally seen as the first major theoretical work to take consumption as its primary focus. Despite these early roots, research on consumption began in earnest in the second half of the twentieth century in Europe, especially Great Britain. Interest in the topic among mainstream US sociologists was much slower to develop and it is still not a focal concern of many American sociologists. Efforts are currently underway to form a section in the American Sociological Association devoted to the study of consumption.
Guilt-free consumption (GFC) is a pattern of consumption based on the minimization of the sense of guilt which consumers incur when purchasing products or commercial services.
Elizabeth Currid-Halkett is an American academic and author. She is the James Irvine Chair of Urban and Regional Planning and Professor of Public Policy at the University of Southern California.