Maroon 5 released their seventh studio album Jordi in 2021,followed by the 2023 standalone digital single "Middle Ground" and its remix with Mickey Guyton.[1] On April 7,2025,lead singer Adam Levine confirmed on The Tonight Show Starring Jimmy Fallon that the band was planning on releasing a single "at the end of the month-ish".[2] The single would precede a new album slated to release around the summer and a tour starting "in the fall-ish".[3] On April 23,Maroon 5 posted an Instagram photo taken from behind of Levine and a mystery lady standing side by side,staring out of a floor-to-ceiling window at a nighttime cityscape.[4] The next day,Lisa posted a clip with an audio snippet on her Instagram Story of herself lying back while seemingly filming a video in the same outfit as the original photo.[5]
On April 25,Maroon 5 confirmed their collaboration on "Priceless" and posted pre-save links for the release on Spotify and Apple Music alongside a short video showing Levine and Lisa playfully posing together during a photoshoot as the song's chorus played in the background.[6] The band also shared a 15-second teaser on its Instagram Story of the track,while Levine posted black-and-white photos from its music video on his personal Instagram account,featuring a clapperboard with the names of director Aerin Moreno and cinematographer Russ Fraser as well as an aerial view image of Levine and Lisa resting against a balcony.[7] On April 28,Maroon 5 revealed the song's release date of May 2 and its cover art featuring Levine and Lisa.[8]
Composition
"Priceless" is a pop song with funk influences.[9][10] It was written by the band's lead singer Levine,its bass guitarist Sam Farrar,the featured artist Lisa,Ali Tamposi,Federico Vindver,Jacob Kasher Hindlin,Michael Pollack,and Rhea Raj. It was produced by Levine,Farrar,Noah "Mailbox" Passovoy,JKash,and Vindver. Jelli Dorman,Passovoy,and Kuk Harrell served as vocal producers with Passovoy,Trey Station,and Ramiro Fernandez-Seoane listed as engineers.[11] The song marks a return to Maroon 5's previous guitar-driven sound from the 2000s paired with Lisa's confident rap feature.[12] According to Levine,the song "happened first for us while we were recording the album. I think it's just the purest and we are so happy to have Lisa on it. The guitar intro is literally me playing into an audio message on my iPhone with an unplugged guitar. I actually got a little emotional recording 'cause it was sort of reconnecting to our roots,which a lot of our fans have been saying 'hey we want to hear that sound again'. It's been like over 20 years so I think it's time for that to return". The band's lead guitarist James Valentine added that he "got super emotional when Adam sent me the original demo of 'Priceless' because for me the sound represents Maroon 5's earlier days" and that the song "established the writing and sound for our upcoming album".[13]
Critical reception
In her review for Rolling Stone,Sarah Grant commended the song's "catchy,scratchy guitar groove" in which guitarist James Valentine "slips in a few unshackled jags". However,she was underwhelmed by Lisa's guest feature,calling it a "wasted opportunity" as she was "mixed too anonymously into the sonic wallpaper."[14] Robin Murray of Clash praised Lisa as "obviously a goddess" while criticizing the songwriting underpinning the song as "poor fare".[15]Pitchfork's Linnie Greene wrote that even a "glittery" guest star like Lisa couldn't save the song from "banality".[16]
Music video
A music video for "Priceless" was released alongside the single on Maroon 5's YouTube channel. Directed by Aerin Moreno,the clip was shot in downtown Los Angeles on 35mm film. It depicts Levine and Lisa in a contentious relationship inspired by the film Mr. &Mrs. Smith (2005).[9]
↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 21. týden 2025 in the date selector. Retrieved May 26, 2025.
↑ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 26. týden 2025 in the date selector. Retrieved June 30, 2025.
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