Public image of Bill Clinton

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Former U.S. President Bill Clinton's public image is most notably characterized by high public approval ratings, aided by his youthful appearance, as well as his charismatic, and soundbite-ready style of speech. His personal background and lifestyle led to Nobel Prize-winning novelist Toni Morrison to call him the first "black president." Clinton was also dogged by investigations throughout his presidency, particularly of sexual misconduct, damaging the public's beliefs of his trustworthiness, though his approval ratings remained high, even as his impeachment trial continued.

Bill Clinton 42nd president of the United States

William Jefferson Clinton is an American politician who served as the 42nd president of the United States from 1993 to 2001. Prior to the presidency, he was the governor of Arkansas from 1979 to 1981, and again from 1983 to 1992, and the attorney general of Arkansas from 1977 to 1979. A member of the Democratic Party, Clinton was ideologically a New Democrat, and many of his policies reflected a centrist "Third Way" political philosophy.

Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now, advertising is also a part of greater PR Activities. An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.

Toni Morrison American writer

Toni Morrison is an American novelist, essayist, editor, teacher and professor emeritus at Princeton University.


Public approval

Clinton's approval ratings throughout his presidential career Clinton approval rating.png
Clinton's approval ratings throughout his presidential career

Clinton's job approval rating ranged from 36% in mid-1993 to 64% in late 1993 and early 1994. [1] In his second term, his rating consistently ranged from the high-50s to the high-60s. [1] [2] After his impeachment proceedings in 1998 and 1999, Clinton's rating reached its highest point at 73% approval. [3] He finished with a Gallup poll approval rating of 65%, [4] higher than that of every other departing president measured since Harry Truman. [5]

As he was leaving office, a CNN/USA TODAY/Gallup poll revealed 45% said they'd miss him. While 55% thought he "would have something worthwhile to contribute and should remain active in public life", 68% thought he'd be remembered for his "involvement in personal scandal", and 58% answered "No" to the question "Do you generally think Bill Clinton is honest and trustworthy?". 47% of the respondents identified themselves as being Clinton supporters. 47% said he would be remembered as either "outstanding" or "above average" as a president while 22% said he would be remembered as "below average" or "poor". [6]

The Gallup Organization published a poll in February 2007 asking respondents to name the greatest president in U.S. history; Clinton came in fourth place, capturing 13% of the vote. In a 2006 Quinnipiac University Polling Institute poll asking respondents to name the best president since World War II, Clinton ranked 3% behind Ronald Reagan to place second with 25% of the vote. However, in the same poll, when respondents were asked to name the worst president since World War II, Clinton placed 1% behind Richard Nixon and 18% behind George W. Bush to come in third with 16% of the vote. [7]

The Quinnipiac University Poll is a public opinion polling center based at Quinnipiac University in Connecticut. It surveys public opinion in Connecticut, Florida, New York, New Jersey, Pennsylvania, Ohio, Virginia, and nationally.

World War II 1939–1945 global war

World War II, also known as the Second World War, was a global war that lasted from 1939 to 1945. The vast majority of the world's countries—including all the great powers—eventually formed two opposing military alliances: the Allies and the Axis. A state of total war emerged, directly involving more than 100 million people from over 30 countries. The major participants threw their entire economic, industrial, and scientific capabilities behind the war effort, blurring the distinction between civilian and military resources. World War II was the deadliest conflict in human history, marked by 50 to 85 million fatalities, most of whom were civilians in the Soviet Union and China. It included massacres, the genocide of the Holocaust, strategic bombing, premeditated death from starvation and disease, and the only use of nuclear weapons in war.

Ronald Reagan 40th president of the United States

Ronald Wilson Reagan was an American politician and film actor who served as the 40th president of the United States from 1981 to 1989. Prior to his presidency, he was a Hollywood actor and union leader before serving as the 33rd governor of California from 1967 to 1975.

In May 2006, a CNN poll comparing Clinton's job performance with that of his successor, George W. Bush, found that a strong majority of respondents said Clinton outperformed Bush in six different areas questioned. [8] ABC News characterized public consensus on Clinton as, "You can't trust him, he's got weak morals and ethics and he's done a heck of a good job." [9] Clinton's 65% Gallup Poll approval rating was also the highest Gallup approval rating of any postwar President leaving office, one point ahead of Reagan. [10]

ABC News News division of the American Broadcasting Company

ABC News is the news division of the American Broadcasting Company (ABC), owned by the Disney Media Networks division of The Walt Disney Company. Its flagship program is the daily evening newscast ABC World News Tonight with David Muir; other programs include morning news-talk show Good Morning America, Nightline, Primetime, and 20/20, and Sunday morning political affairs program This Week with George Stephanopoulos.

Post-war Interval immediately following the end of a war

In Western usage, the phrase post-war era or postwar era usually refer to the time since the end of World War II, even though many nations involved in this war have been involved in other wars since.

Public image

Clinton reading with a child in Chicago, September 1998. ClintonChild.jpg
Clinton reading with a child in Chicago, September 1998.

As the first Baby Boomer president, Clinton was the first president born after World War II. Authors Martin Walker and Bob Woodward state Clinton's innovative use of soundbite-ready dialogue, personal charisma, and public perception-oriented campaigning was responsible for his high public approval ratings. [11] [12] When Clinton played the saxophone on The Arsenio Hall Show , Clinton was sometimes described by religious conservatives as "the MTV president." [13] Since 2000, he has frequently been referred to as "The Big Dog" or "Big Dog." [14] [15] His prominent role in campaigning for President Obama during the 2012 presidential election and his widely publicised speech at the 2012 Democratic National Convention, where he officially nominated Obama and criticised Republican nominee Mitt Romney and Republican policies in detail, earned him the nickname "Explainer-in-Chief". [16] [17] Other nicknames include "Slick Willie", [18] "The Comeback Kid", [19] "Bubba", and "The First Black President". [20] Clinton, a Baptist, [21] has been open about his faith. [22]

<i>The Arsenio Hall Show</i> American late-night talk show

The Arsenio Hall Show is an American syndicated late-night talk show created by and starring comedian Arsenio Hall.

MTV American pay television channel

MTV is an American pay television channel that serves as the flagship property of owner Viacom Media Networks and is headquartered in New York City. The channel was launched on August 1, 1981, and originally aired music videos as guided by television personalities known as "video jockeys" (VJs). At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.

Barack Obama 44th president of the United States

Barack Hussein Obama II is an American attorney and politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American to be elected to the presidency. He previously served as a U.S. senator from Illinois from 2005 to 2008.

Popularity among African-Americans

Bill Clinton playing the saxophone Bill Clinton saxophone 8a9e10f958efc78651fa4c9fb6228e2e.jpg
Bill Clinton playing the saxophone

Clinton drew strong support from the African American community and made improving race relations a major theme of his presidency. [23] In 1998, Nobel Prize-winning author Toni Morrison in The New Yorker called Clinton "the first Black president," saying, "Clinton displays almost every trope of blackness: single-parent household, born poor, working-class, saxophone-playing, McDonald's-and-junk-food-loving boy from Arkansas," and comparing Clinton's sex life, scrutinized despite his career accomplishments, to the stereotyping and double standards that blacks typically endure. [24]

In 2008, Morrison's sentiments were raised anew as Barack Obama, who would later become the country's first African-American president, ran for the presidency. After endorsing Obama, Morrison distanced herself from her 1998 remark about Clinton, saying that it was misunderstood. She alleged that she has "no idea what his real instincts are, in terms of race" and claimed she was only describing the way he was being treated during the impeachment trial as an equivalent to a poor black person living in the ghetto. [25] Obama himself, when asked in a Democratic debate about Morrison's declaration of Clinton as "black", replied that Clinton had an enormous "affinity" with the black community, but joked he would need to see Clinton's dancing ability before judging him to be black. [26] [27]

Sexual misconduct allegations

Throughout his career, Clinton has been subject to various allegations of sexual misconduct, though only his extramarital sexual relationships with Lewinsky and Flowers have been admitted by him. [28]

For alleged misconduct during his governorship Paula Jones brought a sexual harassment lawsuit against Clinton while he was president. Clinton argued that as a sitting president, he should not be vulnerable to a civil suit of this nature. The case landed in the U.S. Supreme Court. The Supreme Court held that "Deferral of this litigation until petitioner's Presidency ends is not constitutionally required." [29]

However, Republican judge Susan Webber Wright of Arkansas dismissed the case. [30] [31] Soon afterwards, Jones appealed the dismissal to the United States Court of Appeals for the Eighth Circuit. [32]

During the deposition for the Jones lawsuit which was held at the White House, [33] Clinton denied having sexual relations with Monica Lewinsky  a denial that became the basis for the impeachment charge of perjury.

On November 18, 1998, Clinton agreed to an out-of-court settlement, and agreed to pay Jones and her attorneys a sum of $850,000.00. [34] Clinton, however, still offered no apology to Jones and still denied ever engaging in a sexual affair with her. [34]

In 1998, Kathleen Willey alleged Clinton sexually assaulted her four years previously. In 1998, Juanita Broaddrick alleged she was raped by Clinton some twenty years previously. The independent counsel determined Willey gave "false information" to the FBI and inconsistent sworn testimony related to the Jones allegation. Broaddrick's only sworn testimony about Clinton was a previous denial of any harassment by Clinton. [35] Gennifer Flowers, Elizabeth Ward Gracen, Sally Perdue and Dolly Kyle Browning – claimed to have had adulterous sexual relations with Clinton during or before his service as governor. Gracen later apologized to Hillary Clinton for having sex with Bill. [36] After Gracen made her claim, Independent Counsel Kenneth Starr issued a subpoena to have her testify in court. Gracen, however, eluded the subpoena. [37]

Dolly Kyle Browning alleged that she and Clinton engaged in a long sexual affair from the mid-1970's until 1992. [38] Browning began writing a "semi-autobiographical novel" about the affair. In the publication process, Browning claims that Clinton did everything in his power to prohibit and undermine publication. Browning sued Clinton for damages, but the United States Court of Appeals for the District of Columbia Circuit denied her appeal. [39]


A haircut Clinton received on May 13, 1993 by the stylist Cristophe aboard Air Force One at Los Angeles International Airport became the subject of controversy at the time. The national media initially reported that air traffic was affected while two runways were shut down for an hour on account of the president's plane standing on the tarmac. [40]

The Washington Post mentioned "the most famous haircut since Samson's" in front page articles nine times over a six-week period, [41] and many other newspapers also seized on the story of what was called "the most expensive haircut in history". [42] Later investigations revealed that no commercial airliners had suffered significant delays, [43] but this finding was less widely reported. [44]

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