A motto is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organization. Mottos are usually found predominantly in written form, and may stem from long traditions of social foundations, or from significant events, such as a civil war or a revolution. One's motto may be in any language, but Latin has been widely used, especially in the Western world.
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect. In the distinction between literal and figurative language, figures of speech constitute the latter. Figures of speech are traditionally classified into schemes, which vary the ordinary sequence of words, and tropes, where words carry a meaning other than what they ordinarily signify.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
3 (three) is a number, numeral and digit. It is the natural number following 2 and preceding 4, and is the smallest odd prime number and the only prime preceding a square number. It has religious and cultural significance in many societies.
"In God We Trust" is the official motto of the United States as well as the motto of the U.S. state of Florida, along with the nation of Nicaragua. It was adopted by the U.S. Congress in 1956, replacing E pluribus unum, which had been the de facto motto since the initial design of the Great Seal of the United States.
"Jedem das Seine" is the literal German translation of the Latin phrase suum cuique, meaning "to each his own" or "to each what he deserves".
"Don't Mess with Texas" is a slogan for a campaign aimed at reducing littering on Texas roadways by the Texas Department of Transportation (TxDOT). The phrase "Don't Mess with Texas" is prominently shown on road signs on major highways, television, radio and in print advertisements. The campaign is credited with reducing litter on Texas highways roughly 72% between 1987 and 1990. The campaign's target market was 18- to 35-year-old males, which was statistically shown to be the most likely to litter. While the slogan was not originally intended to become a statewide cultural phenomenon, it eventually did become one.
Liberté, égalité, fraternité, French for 'liberty, equality, fraternity', is the national motto of France and the Republic of Haiti, and is an example of a tripartite motto. Although it finds its origins in the French Revolution, it was then only one motto among others and was not institutionalized until the Third Republic at the end of the 19th century. Debates concerning the compatibility and order of the three terms began at the same time as the Revolution. It is also the motto of the Grand Orient and the Grande Loge de France.
Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the rights to the brand in the North American market to Church & Dwight.
Hendiatris is a figure of speech used for emphasis, in which three words are used to express one idea. The phrases "sun, sea and sand", and "wine, women and song" are examples.
"Wine, women, and song" is a hendiatris that endorses hedonistic lifestyles or behaviors. A more modern form of the idea is often expressed as "sex and drugs and rock 'n' roll", a phrase popularized by British singer Ian Dury in his song of the same title.
"Think" is a slogan associated with the American multinational technology company IBM.
The phrase "Tom, Dick, and Harry" is a placeholder for unspecified people. The phrase most commonly occurs as "every Tom, Dick, and Harry", meaning everyone, and "any Tom, Dick, or Harry", meaning anyone, although Brewer's Dictionary of Phrase and Fable defines the term to specify "a set of nobodies; persons of no note".
"Prouder, Stronger, Better", commonly referred to by the name "Morning in America", is a 1984 political campaign television commercial, known for its opening line, "It's morning again in America." The ad was part of that year's presidential campaign of Republican Party candidate Ronald Reagan. It featured a montage of images of Americans going to work, and a calm, optimistic narration that suggested that the improvements to the U.S. economy since the 1980 election were due to Reagan's policies. It also asked voters why they would want to return to the pre-Reagan policies of Democrats.
This glossary of literary terms is a list of definitions of terms and concepts used in the discussion, classification, analysis, and criticism of all types of literature, such as poetry, novels, and picture books, as well as of grammar, syntax, and language techniques. For a more complete glossary of terms relating to poetry in particular, see Glossary of poetry terms.
Veni, vidi, vici is a Latin phrase used to refer to a swift, conclusive victory. The phrase is popularly attributed to Julius Caesar who, according to Appian, used the phrase in a letter to the Roman Senate around 47 BC after he had achieved a quick victory in his short war against Pharnaces II of Pontus at the Battle of Zela.
"Make America Great Again" is an American political slogan and political movement most recently popularized by Donald Trump during his successful presidential campaigns in 2016 and in 2024. "MAGA" is also used to refer to Trump's political base, or to an individual or group of individuals from within that base. The slogan became a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by both supporters and opponents of Trump's presidency. Originally used by Ronald Reagan as a campaign slogan in his 1980 presidential campaign, it has since been described as a loaded phrase. Multiple scholars, journalists, and commentators have called the slogan racist, regarding it as dog-whistle politics and coded language.
