Slip-Slop-Slap

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Sid the Seagull, mascot character for the campaign. Slipslopslap.jpg
Sid the Seagull, mascot character for the campaign.
"A beautiful day for the beach Slip, Slop, Slap" slogan at Mooloolaba Beach, Queensland, 2020 "A beautiful day for the beach Slip, Slop, Slap" at Mooloolaba Beach, Queensland, 2020 cropped.jpg
“A beautiful day for the beach Slip, Slop, Slap” slogan at Mooloolaba Beach, Queensland, 2020

Slip-Slop-Slap (originally Slip! Slop! Slap!) is a mnemonic slogan for reducing unhealthy sun exposure by slipping on a shirt or rash guard, slopping on sunblock, and slapping on a sun hat. It was prominent in Australia and New Zealand during the 1980s, originating as the jingle in a televised public service announcement in which an anthropomorphic mascot named Sid the Seagull would sing and dance to the phrase. [1]

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The campaign, originally funded by public donations, was launched by Cancer Council Victoria in 1981 to combat high rates of skin cancer in Australia, [2] and achieved high nationwide awareness over its original run. It was briefly and less successfully revived in 2010, with Sid the Seagull singing to a revised jingle "Slip, Slop, Slap, Seek and Slide", adding seeking shade and sliding on wraparound sunglasses to the advice. An alternate version known as "Slip, Slop, Slap and Wrap" was used in New Zealand, [3] where the mascot was a tiger prawn named Tiger, voiced by Ants from What Now . Some Canadian cities have also started their own Slip-Slop-Slap campaigns. In Britain, it was featured in a BBC Breakfast report on 27 June 2011.

Effect on cancer rates

Since this campaign was introduced along with advertisements and a jingle, the incidence of the two most common forms of skin cancer (basal-cell carcinoma and squamous cell carcinoma) in Australia has decreased. However, the incidence of melanoma, the most lethal form of skin cancer, has increased. [4] However, statistical analysis from the Australian Government's Australian Institute of Health and Welfare found this increased incidence risk is almost entirely in the older (over-60 years) population, who lived the majority of their lives before the importance of sun safety was widely known, whereas the rate of incidence of melanoma by age 30 has consistently dropped from its peak in 1997, having halved in the time to 2020. Meanwhile, risk of melanoma incidence by age 60 has remained stable since 2011. [5] An epidemiological study published in 2002 concluded that skin cancer increases could not be associated with the use of sun creams, and recommended continued use of the current campaigns as a means to reduce melanoma risk. [6]

The experience of more than 25 years of skin cancer prevention in Australia shows broad-based multifaceted public education programs can improve a population's sun protective behaviors and reducing sunburn, a short-term marker of skin cancer risk. [7] Furthermore, declining skin cancer incidence in younger cohorts and economic assessment show skin cancer prevention programs are an eminently worthwhile investment. [7]

See also


Related Research Articles

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Freckles are clusters of concentrated melaninized cells which are most easily visible on people with a fair complexion. Freckles do not have an increased number of the melanin-producing cells, or melanocytes, but instead have melanocytes that overproduce melanin granules (melanosomes) changing the coloration of the outer skin cells (keratinocytes). As such, freckles are different from lentigines and moles, which are caused by accumulation of melanocytes in a small area. Freckles can appear on all types of skin tones. Of the six Fitzpatrick skin types, they are most common on skin tones 1 and 2, which usually belong to North Europeans. However, it can also be found on people all over the world.

<span class="mw-page-title-main">Skin cancer</span> Medical condition involving uncontrolled growth of skin cells

Skin cancers are cancers that arise from the skin. They are due to the development of abnormal cells that have the ability to invade or spread to other parts of the body. Skin cancer is the most commonly diagnosed form of cancer in humans. There are three main types of skin cancers: basal-cell skin cancer (BCC), squamous-cell skin cancer (SCC) and melanoma. The first two, along with a number of less common skin cancers, are known as nonmelanoma skin cancer (NMSC). Basal-cell cancer grows slowly and can damage the tissue around it but is unlikely to spread to distant areas or result in death. It often appears as a painless raised area of skin that may be shiny with small blood vessels running over it or may present as a raised area with an ulcer. Squamous-cell skin cancer is more likely to spread. It usually presents as a hard lump with a scaly top but may also form an ulcer. Melanomas are the most aggressive. Signs include a mole that has changed in size, shape, color, has irregular edges, has more than one color, is itchy or bleeds.

<span class="mw-page-title-main">Cutaneous squamous-cell carcinoma</span> Medical condition

Cutaneous squamous-cell carcinoma (cSCC), or squamous-cell carcinoma of the skin, also known as squamous-cell skin cancer, is, with basal-cell carcinoma and melanoma, one of the three principal types of skin cancer. cSCC typically presents as a hard lump with a scaly top layer, but it may instead form an ulcer. Onset often occurs over a period of months. Cutaneous squamous-cell carcinoma is more likely to spread to distant areas than basal cell cancer. When confined to the outermost layer of the skin, a pre-invasive, or in situ, form of cSCC is known as Bowen's disease.

<span class="mw-page-title-main">Sun tanning</span> Darkening of skin in response to ultraviolet light

Sun tanning or tanning is the process whereby skin color is darkened or tanned. It is most often a result of exposure to ultraviolet (UV) radiation from sunlight or from artificial sources, such as a tanning lamp found in indoor tanning beds. People who deliberately tan their skin by exposure to the sun engage in a passive recreational activity of sun bathing. Some people use chemical products which can produce a tanning effect without exposure to ultraviolet radiation, known as sunless tanning.

<span class="mw-page-title-main">Indoor tanning</span> Tanning using an artificial source of ultraviolet light

Indoor tanning involves using a device that emits ultraviolet radiation to produce a cosmetic tan. Typically found in tanning salons, gyms, spas, hotels, and sporting facilities, and less often in private residences, the most common device is a horizontal tanning bed, also known as a sunbed or solarium. Vertical devices are known as tanning booths or stand-up sunbeds.

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Basal-cell carcinoma (BCC), also known as basal-cell cancer, basalioma or rodent ulcer, is the most common type of skin cancer. It often appears as a painless raised area of skin, which may be shiny with small blood vessels running over it. It may also present as a raised area with ulceration. Basal-cell cancer grows slowly and can damage the tissue around it, but it is unlikely to spread to distant areas or result in death.

<span class="mw-page-title-main">Melanoma</span> Cancer originating in melanocytes

Melanoma, also redundantly known as malignant melanoma, is a type of cancer that develops from the pigment-producing cells known as melanocytes. Melanomas typically occur in the skin, but may rarely occur in the mouth, intestines, or eye. In women, they most commonly occur on the legs, while in men, they most commonly occur on the back. About 25% of melanomas develop from moles. Changes in a mole that can indicate melanoma include an increase in size, irregular edges, change in color, itchiness, or skin breakdown.

<span class="mw-page-title-main">Sea bathing</span> Bathing in the sea or in sea water

Sea bathing is swimming in the sea or in sea water and a sea bath is a protective enclosure for sea bathing. Unlike bathing in a swimming pool, which is generally done for pleasure or exercise purposes, sea bathing was once thought to have curative or therapeutic value. It arose from the medieval practice of visiting spas for the beneficial effects of the waters. The practice of sea bathing dates back to the 17th century but became popular in the late 18th century. The development of the first swimsuits dates from the period as does the development of the bathing machine.

<span class="mw-page-title-main">Merkel-cell carcinoma</span> Rare and highly aggressive skin cancer

Merkel-cell carcinoma (MCC) is a rare and aggressive skin cancer occurring in about three people per million members of the population. It is also known as cutaneous APUDoma, primary neuroendocrine carcinoma of the skin, primary small cell carcinoma of the skin, and trabecular carcinoma of the skin. Factors involved in the development of MCC include the Merkel cell polyomavirus, a weakened immune system, and exposure to ultraviolet radiation. Merkel-cell carcinoma usually arises on the head, neck, and extremities, as well as in the perianal region and on the eyelid. It is more common in people over sixty years old, Caucasian people, and males. MCC is less common in children.

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<span class="mw-page-title-main">Sunburn</span> Burning of the skin by the suns radiation

Sunburn is a form of radiation burn that affects living tissue, such as skin, that results from an overexposure to ultraviolet (UV) radiation, usually from the Sun. Common symptoms in humans and other animals include red or reddish skin that is hot to the touch or painful, general fatigue, and mild dizziness. Other symptoms include blistering, peeling skin, swelling, itching, and nausea. Excessive UV radiation is the leading cause of (primarily) non-malignant skin tumors, which in extreme cases can be life-threatening. Sunburn is an inflammatory response in the tissue triggered by direct DNA damage by UV radiation. When the cells' DNA is overly damaged by UV radiation, type I cell-death is triggered and the tissue is replaced.

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<span class="mw-page-title-main">Skin Cancer Foundation</span> Non-profit organisation in the United States

TheSkin Cancer Foundation (SCF), founded in 1979, aims to "empower people to take a proactive approach to daily sun protection and the early detection and treatment of skin cancer." The organization has developed a mix of programs and resources that serve the needs of a diverse audience. SCF disseminates information via its digital resources, public service campaigns and community programs, including Destination: Healthy Skin. The foundation's professional membership includes dermatologists, Mohs surgeons, plastic surgeons and other medical professionals working to fight skin cancer. Headquartered in New York City, the foundation is a 501(c)(3) public charity.

<span class="mw-page-title-main">Cancer Council Victoria</span>

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<span class="mw-page-title-main">SunSmart</span>

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<span class="mw-page-title-main">Skin cancer in Australia</span>

Skin cancer in Australia kills over 2,000 each year, with more than 750,000 diagnosed and treated. Tanning became embedded in Australian culture and proved to be a controversial issue because of its popularity among teens and solarium users, despite correlations between tanning and an increased risk of developing melanoma. Australia experienced relative success through skin cancer prevention campaigns started in the 1980s and continued to invest and promote awareness through government-funded mass media strategies. Although Australia has one of the highest national rates of skin cancer, mortality trends in melanoma stabilized.

Vitamin D deficiency has become a worldwide health epidemic with clinical rates on the rise. In the years of 2011–12, it was estimated that around 4 million adults were considered deficient in Vitamin D throughout Australia. The Australian Bureau of Statistics (ABS) found 23%, or one in four Australian adults suffer from some form of Vitamin D deficiency. Outlined throughout the article are the causes of increase through subgroups populations, influencing factors and strategies in place to control deficiency rates throughout Australia.

Adele Chandler Green is an Australian epidemiological senior scientist at the QIMR Berghofer Medical Research Institute in Brisbane and is the institute's Head of Cancer and Population Studies Group.

<span class="mw-page-title-main">Australasian College of Dermatologists</span> Specialist medical college in Sydney, Australia

The Australasian College of Dermatologists (ACD) is an accredited specialist medical college comprising medical practitioners with specialist training in dermatology.

References

  1. Stephen Lunn (7 January 2008). "Sun worshippers need a slap of reality". The Australian .
  2. "Past TV campaigns". SunSmart.
  3. "Outdoor workers shun sun protection". 3 News NZ. 23 April 2013.
  4. Garland C, Garland F, Gorham E (1992). "Could sunscreens increase melanoma risk?". Am J Public Health. 82 (4): 614–5. doi:10.2105/AJPH.82.4.614. PMC   1694089 . PMID   1546792.
  5. "Cancer data in Australia Risk of melanoma of the skin by age and over time". Australian Government Australian Institute of Health and Welfare. 30 October 2020. Retrieved 3 January 2023.
  6. Bastuji-Garin, S; Diepgen, TL (2002). "Cutaneous malignant melanoma, sun exposure, and sunscreen use: epidemiological evidence". British Journal of Dermatology. 146 (6): 24–30. doi:10.1046/j.1365-2133.146.s61.9.x. Archived from the original on 21 October 2012.
  7. 1 2 Hill DJ, Dobbinson SJ, Makin J. Interventions to lower ultraviolet radiation exposure: Education, legislation and public policy. ASCO 2009 Education Book 2009: 526-531.