A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe to more easily allow for scanning, although some are chip cards or proximity cards.
Trading stamps were small paper stamps given to customers by merchants in loyalty programs in the United States, Canada and the U.K. which predated the modern loyalty card-based and online programs. Like the similarly-issued retailer coupons, these stamps only had a minimal cash value of a few mils individually, but when a customer accumulated a number of them, they could be exchanged with the trading stamp company for premiums, such as toys, personal items, housewares, furniture and appliances. In trading stamp programs in Hong Kong continued to operate.
Kohl's is an American department store retail chain, operated by Kohl's Corporation. It currently has 1,165 locations, operating stores in every U.S. state except Hawaii. The company was founded by Polish immigrant Maxwell Kohl, who opened a corner grocery store in Milwaukee, Wisconsin, in 1927. It went on to become a successful chain in the local area, and in 1962 the company branched out by opening its first department store. British American Tobacco Company took a controlling interest in the company in 1972 while still managed by the Kohl Family, and in 1979, the corporation was sold to BATUS Inc. A group of investors purchased the company in 1986 from British American Tobacco and took it public in 1992.
Somerfield (;) was a chain of small to medium-sized supermarkets operating in the United Kingdom. The business started life in the 19th century as grocers J. H. Mills, and after a series of buyouts and mergers, the company became known as Gateway. A major rebranding to the created Somerfield brand started in 1990, and in 1998 the company purchased the Kwik Save chain of discount food stores. The company was taken over by the Co-operative Group on 2 March 2009 in a £1.57 billion deal, creating the UK's fifth-largest food retailer. The Somerfield name was replaced by the Co-operative brand in a rolling programme of store conversions ending in summer 2011.
Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates - the programs are available in Canada, the Netherlands, and the Middle East. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines.
Lowes Foods is an American supermarket chain based in Winston-Salem, North Carolina. The chain initially grew in the mountains of North Carolina and rural areas of Virginia, but, starting in the late 1990s, it expanded in metropolitan areas of North Carolina and South Carolina.
Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths today is Australia's biggest supermarket chain with a market share of 33% as of 2019.
Fine Fare was a chain of supermarkets which operated in the United Kingdom from 1951 until 1988. During the 1960s the company was the largest operator of supermarkets in Europe. Their Yellow Pack budget own-label range, introduced in 1980, was the first own brand basic range to be introduced in the UK and in 1983 it was the first British supermarket to sell organic food. The business for the majority of its existence was owned by companies controlled by Garfield Weston and his family, but were sold in 1986 to the Dee Corporation, operators of Gateway Foodmarkets with the stores being rebranded.
Blue Chip Stamps started as a trading stamps company called "Blue Chip Stamp Company." They were a competitor of S&H Green Stamps. Blue Chip stamps were a loyalty program for customers, similar to discount cards issued by pharmacies and grocery stores in the digital era. A customer making a purchase at a participating store would be given stamps in proportion to the dollar amount of the purchase. The stamps were dispensed by machines adjacent to the cash register. The customer would paste the stamps into books. The books could then be taken to a redemption center and redeemed for merchandise, such as lawn furniture, dining tables, tableware, and many other items. The redemption centers did not maintain a full inventory of items but would order from a catalog on behalf of the customer.
Green Shield Stamps was a British sales promotion scheme that rewarded shoppers with stamps that could be used to buy gifts from a catalogue or from any affiliated retailer. The scheme was introduced in 1958 by Richard Tompkins, who had noticed the success of the long-established Sperry & Hutchinson Green Stamps in America.
The May Company Ohio was a chain of department stores that was based in Cleveland, Ohio, United States.
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
Carter's Foods, more commonly known as Carter's, was an employee-owned supermarket chain based in Charlotte, Michigan, United States. Founded in 1952, Carter's grew to over 30 stores throughout Michigan's Lower Peninsula, including two in Charlotte. In 2006, the chain declared bankruptcy, with its remaining stores being closed or sold. Until the chain's demise, Carter's Foods was the only grocery chain in Michigan to be entirely owned by its employees.
Thomas Alexander Sperry was the co-founder and the "S" of S&H Green Stamps, together with Shelley Byron Hutchinson of Ypsilanti, Michigan.
Federal Trade Commission v. Sperry & Hutchinson Trading Stamp Co., 405 U.S. 233 (1972), is a decision of the United States Supreme Court holding that the Federal Trade Commission (FTC) may act against a company's “unfair” business practices even though the practice is none of the following: an antitrust violation, an incipient antitrust violation, a violation of the “spirit” of the antitrust laws, or a deceptive practice. This legal theory is termed the "unfairness doctrine."
Pick-N-Pay Supermarkets was a chain of supermarkets which operated in the Greater Cleveland, Ohio area. The company's origin can be traced to the year 1928 and the opening of a small dairy store in Cleveland Heights, Ohio by Edward Silverberg who then expanded his operation and created a chain of such stores which he called Farmview Creamery Stores. In 1938, Mr. Silverberg opened a supermarket on E. 185th Street which he called Pick-N-Pay. In 1940, he changed the name of all his stores to Pick-N-Pay Supermarkets. He grew the chain to a total of 10 stores and in 1951 sold the company to Cook Coffee Company. Under Cook Coffee's ownership, the chain continued to grow through expansion and through Pick-N-Pay's acquisition of the Foodtown supermarkets in 1959. In 1972, it was sold to a group of private investors led by Julius Kravitz, who continued the use of the brand for the newly independent company. Principal competitors in the Greater Cleveland market were the Fisher-Fazio-Costa, Stop-N-Shop, and Heinen's grocery chains.
In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote an item that is packaged with the product and requires no additional payment over the cost of the product.
Stamp collection is a common practice among retail outlets in Hong Kong. The concept is to allow customers to redeem free gifts or shopping discounts after purchase. The general mechanism is that stamps will be given to customers when their single purchase exceeds a certain amount of money.
Scene+ is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Galaxy Entertainment, a subsidiary of Cineplex Inc., Scotiabank, and Empire Company.
