SM City Fairview

SM City Fairview

The facade of SM City Fairview in 2015.
Location	Greater Lagro, Novaliches, Quezon City, Philippines
Coordinates	14°44′01″N121°03′31″E / 14.733691°N 121.058492°E / 14.733691; 121.058492
Address	Quirino Highway corner Regalado Avenue, Barangay Greater Lagro
Opening date	Main mall: October 25, 1997;26 years ago (1997-10-25) Annex 1: May 24, 2004;19 years ago (2004-05-24) Annex 2: January 15, 2009;14 years ago (2009-01-15) Parkway: April 27, 2019;4 years ago (2019-04-27)
Developer	SM Prime Holdings
Management	SM Prime Holdings
Architect	Palafox & Associates (old main building) Point Design Inc. (renovations & annex)
No. of stores and services	700+ shops and restaurants
No. of anchor tenants	20+
Total retail floor area	312,749 m2 (3,366,400 sq ft)
No. of floors	Main Building: 4 Annex One: 2 Annex Two: 3 Parkway: 3 Fairview Towers (BPO Towers): 4
Parking	Outdoor Parking: 2000+ Parking Building: 600+
Public transit access	7    17    38    39    41   SM City Fairview   36    37    40   Robinsons Novaliches Future: 7 Mindanao Avenue
Website	SM City Fairview

SM City Fairview is a large shopping mall in the Philippines owned and operated by SM Prime Holdings. It is located along Quirino Highway and Regalado Highway, Quezon City, Metro Manila. It is the third SM Supermall in Quezon City, after SM North EDSA and SM City Sta. Mesa. It has a land area of 202,000 square meters (50 acres; 20.2 ha), a total gross floor area of 312,749 square meters (3,366,400 sq ft), making it the fifth largest SM Supermall within the country after SM City North EDSA, SM Megamall, SM Seaside City, and SM Mall of Asia as well as the sixth largest shopping mall in the Philippines, in terms of total floor area. Although it is named after the nearby Fairview area or barangay, it is located in Barangay Greater Lagro. ^[1]

History

SM City Fairview is a part of the SM mall triplets designed by Palafox and Associates, a concept that was employed by SM at the height of the 1997 Asian financial crisis, of building three shopping malls in different areas under one design template. Thus, the mall's exterior facade and interior has similarities to SM City Bacoor and SM City Iloilo. The mall opened on October 25, 1997, and underwent expansions in three annexes in 2004, 2009, and 2019. The mall initially consists of a rectangular-shaped building and an outdoor parking. Subsequent annex constructions and renovations were designed by Point Design and JRP Design Inc.

Mall complex

SM City Fairview is a four-building, four-level complex with a gross floor area of 312,749 m² (3,366,400 sq ft) located on a 20.2 ha (50 acres) site in Quezon City, Metro Manila. The mall has 4 major tenant zones: SM Foodcourt on the ground level of the main building, Cyberzone at the third Level of the main building and the Health and Wellness Zones.

Main building

The main building measured 144,807 m² (1,558,690 sq ft). It features mall tenants such as The SM Store and SM Supermarket, 8 cinemas, a 14-lane bowling center, billard center, archery center, food court, Cyberzone, amusement areas, and international stores such as H&M, Uniqlo, Forever 21, etc. ^[2] The second Health and Wellness Zone is located at the second level of the main building and was launched on July 16, 2010, after the opening of the Cyberzone. The mall formerly had an amusement center (SM Storyland) located on the third floor before it was close down in 2014 and was renovated for the expansion of Cyberzone.

SM Cinema renovation

The main building formerly had 12 cinemas, renovated in 2010 and half of the cinema area was closed in 2018 and reopened on November 22, 2019. The former Cinemas 7-12 is now home to a Large Format Theater (Megascreen, under new Cinema 1), 5 digital cinemas (under new Cinemas 2–6), and 2 Director's Club cinemas with Dolby Atmos sound system (under new Cinemas 7–8). ^{[3] [4]} 4 out of 6 cinemas in the other wing were closed for the continuation of the renovations, with the other two remain in temporary operations (Cinemas 9-10, which was formerly Cinemas 1 and 6) and they were closed on January 8, 2020, after the celebration of the 2019 Metro Manila Film Festival. The former cinema wing will be renovated and planned as a retail space for MRT-7 connection. SM Bowling will be one of the new tenants in this wing, relocating from the lower ground floor.

Annex 1

The Annex 1 of the mall is a two-story building that opened on May 24, 2004. This 27,540 m² (296,400 sq ft) building has two levels of retail shops and restaurants.

It also features a 9,000 m² (97,000 sq ft) SM Hypermarket located on the lower ground level, the Palm Strip, and more shops and services. The Event Center and Ace Builders Center were once located in Annex 1 before they were relocated to Annex 2. ^[5]

Annex 2

Annex 2

Annex 2 of the mall opened on January 15, 2009. The current Annex 2 Mall measured 31,141 m² (335,200 sq ft). It is a three-story building with a large, semicircle atrium that hosted events, mall concerts, and product launches. Ace Builders Center and the first Health and Wellness Zone are located on the lower ground level of the Annex 2. ^[5]

Parkway (Annex 3)

Annex 3 or the Parkway measured a total gross floor area of 109,261 m² (1,176,080 sq ft). The Parkway (Annex 3) has a long hallway to connect three buildings at the back. The new expansion building has a house of few hundreds of tenants, a 2-floor parking building, five BPO towers and a rooftop garden. The SM Supermarket and SM Hypermarket has built their new entrance and exit to access The Parkway. It has been relaunched the same day when The Parkway opened.

Fairview Towers under construction in 2018

The Fairview campus of the National University is located in one of the Fairview Towers, the mall's BPO towers. ^[6] The first BPO Tower (Belfast Side) has been occupied by a private company and is operating since 2019. The remaining three towers were completed in 2021, 2022, and 2023 respectively. The Parkway officially opened its doors on April 27, 2019, with many activities and guests.

Incidents

• December 24, 2019: A minor fire broke out at a Mang Inasal branch in the main building of the mall. The fire started at the kitchen of the said famous fastfood chain branch. After the fire, the mall temporarily closed and eventually opened later that afternoon. Some stalls were closed but some major tenants of the mall reopened again. The mall officials made an investigation regarding to the incident. The ill-fated branch has been closed for business. ^[7]
• September 14, 2022: A man was about to commit suicide by jumping off the 3rd floor, but fortunately survived after landing in a bunch of mattresses at the Lower Ground Floor.

In popular culture

• In the 2003 film Captain Barbell , the mall appeared in the explosion scene without having its logo being edited out.

See also

• SM City San Jose Del Monte
• SM North EDSA
• Robinsons Novaliches
• Fairview Terraces

References

1. "Sm City Fairview in Quezon City, Metro Manila - Yellow Pages PH". Archived from the original on February 21, 2023. Retrieved February 21, 2023.
2. "Press Release" (PDF). Archived (PDF) from the original on April 27, 2015. Retrieved April 20, 2015.
3. "SM brings new tech upgrades to its SM Fairview cinema". Manila Bulletin. Archived from the original on July 27, 2021. Retrieved March 11, 2021.
4. "SM Fairview Cinema relaunching". Business Mirror. December 13, 2019. Archived from the original on April 17, 2020. Retrieved March 11, 2021.
5. Alano, Ching M. (July 12, 2009). "Rediscovering SM City Fairview". philstar.com. Archived from the original on January 25, 2020. Retrieved January 25, 2020.
6. "National U campus opens at SM Fairview". Manila Standard. October 13, 2019. Archived from the original on March 13, 2023. Retrieved March 11, 2021.
7. "Fire hits fast-food outlet at Quezon City mall". GMA News. Archived from the original on December 27, 2019. Retrieved January 7, 2020.

Preceded by SM City Bacoor

7th SM Supermall 1997

Succeeded by SM City Iloilo