Scream (Timbaland song)

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Nathan Rabin of The A.V. Club described the song, along with "Bombay" and "Fantasy", as an attempt to maintain modern appeal, writing that they "capture hip-hop icons desperately trying to pin down the quicksilver sound of today before it becomes yesterday's style." [11] Ann Powers of the Los Angeles Times was dismissive of Timbaland's vocals through the album, writing that "he's ... creepy coming on to Pussycat Doll Nicole Scherzinger." [12] Daniel Incognito of Sputnikmusic praised Keri Hilson's vocals on "Scream" and "Miscommunication", writing that "she displays an intoxicating mix of talented R&B vocals with intelligence, personality and poise." [13] Steve "Flash" Juon of RapReviews described Hilson and Scherzinger's performances as the "dirtiest and most erotic ... of all time". [3] Norman Mayers of Prefix Magazine labeled "Scream" and "Miscommunication", which also features Hilson, as "winners", while commenting that Hilson naturally fits in with Timbaland's songs. [4]

Ivan Rott of About.com , however, expressed his discontent, implying that the song itself would compel one to scream. [14] Andrea Park of The Online Gargoyle shared the same thoughts in her review of the album, stating that "The flat quality of this album was most apparent in the five songs with accompanying female vocalists." [15] Houston Chronicle writer Zharmer Hardimon finds that Keri Hilson's vocals bests those of Nicole Scherzinger while David Hyland of WESH Orlando feels she overdoes the singing, writing that she's "operating under the mistaken impression that her weak voice is some powerful instrument that is bursting forth." [16] [17] A writer for Toronto Star praised "Scream" and "The Way I Are" as some of the album's most interesting tracks. [2]

Chart performance

"Scream" was a moderate hit in many international territories. In Canada, the song first entered the Canadian Hot 100 on the issue dated January 12, 2008, at number ninety-two, during the week that Timbaland's "Apologize" held the top position. [18] It steadily ascended the chart until the issue dated February 16, 2008, when it peaked at number forty-one. [19] "Scream" fared better in Australia, where it peaked on the Australian Singles Chart at number twenty on the week of March 9, 2008, and was present on the chart for a total of fourteen weeks. [20] On the issue dated January 28, 2008, the song debuted on the New Zealand Singles Chart at number thirty-two. [21] It quickly ascended into the top twenty and, by the sixth week, had peaked at number nine. [21] In Ireland, "Scream" debuted on the chart at number fifteen on the issue dated February 7, 2008. [22] The song ascended in the top twenty and on the week ending March 13, 2008, it reached its peak at number ten, rising from number nineteen the week before. [23] In Sweden, the song debuted at number thirty-one on the week ending January 10, 2008. [24] The following week, it moved up twenty places to number eleven and by the fourth week, the song had moved up into the top ten, peaking at number eight. [24] It amassed a total of fifteen weeks on the chart, spending its last week at number sixty. [24]

Music video

The music video for the song premiered on Yahoo! Music on January 15, 2008, and was directed by Justin Francis. [25] The video begins with Timbaland singing while being massaged and seduced by two women. It then shows cuts of Timbaland, Scherzinger and Hilson singing with and without Balaclavas under a car park. At the conclusion of the second chorus, Scherzinger is shown singing in an elevator while performing in front of a 1965 Buick Riviera and a Ford Mustang with and without a balaclava. The next scene displays Timbaland and his two friends planning a robbery with intercuts of Scherzinger, Hilson and Timbaland singing in front of a car. The video concludes with Timbaland and his two friends walking into the targeted house.

Track listings

"Scream"
ScreamSingleCover.PNG
Single by Timbaland featuring Keri Hilson and Nicole Scherzinger
from the album Shock Value
ReleasedNovember 10, 2007 (2007-11-10)
Studio Hit Factory Criteria (Miami)
Genre
Length
  • 5:41 (album version)
  • 3:44 (radio edit)
  • 3:51 (video edit)
Label
Songwriter(s)
Producer(s)
  • Timbaland
  • Danja
Timbaland singles chronology
"Apologize"
(2007)
"Scream"
(2007)
"Chop Me Up"
(2008)
Keri Hilson singles chronology
"The Way I Are"
(2007)
"Scream"
(2007)
"Hero"
(2008)

Credits and personnel

Credits adapted from the liner notes of Shock Value, Mosley Music Group, in association with Blackground Records and Interscope Records. [1]

Recording and mixing

Personnel

Charts

Certifications

RegionCertification Certified units/sales
United Kingdom (BPI) [60] Silver200,000

Sales+streaming figures based on certification alone.

Release history

RegionDateFormatLabel(s)
United StatesDecember 11, 2007 Mainstream radio [6]
WorldwideFebruary 15, 2008 Digital download [7]
  • Blackground
  • Interscope
AustraliaFebruary 23, 2008 Single download [8]
Belgium
New Zealand
United Kingdom
WorldwideMarch 7, 2008 Extended play [10]
Single download [9]

References

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  9. 1 2 3 Sources for Scream (feat. Keri Hilson and Nicole Scherzinger) single released worldwide on March 7, 2008:
  10. 1 2 3 Sources for Scream (feat. Keri Hilson and Nicole Scherzinger) EP release worldwide:
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