 | |
| Type | Soft drink |
|---|---|
| Manufacturer | Keurig Dr Pepper |
| Country of origin | United States |
| Region of origin | Phoenix, Arizona |
| Introduced | 1938 |
| Color | Yellow-White |
| Flavor | Grapefruit |
| Variants | Grapefruit, Grapefruit Zero Sugar, Ruby Red |
| Website | squirtsoda.com |
Squirt is a caffeine-free, grapefruit-flavored, carbonated soft drink, created in 1938 in Phoenix, Arizona. [1] [2] Squirt competes primarily against The Coca-Cola Company's Fresca.
Squirt was created by Herb Bishop in 1938. [3] Squirt was manufactured in the Beet Sugar Factory in Glendale, Arizona until 1981. [4] [5]
In 1941, a little boy mascot known as "Lil' Squirt" was created for marketing the product. [6] Squirt became a popular soft drink in many parts of the country, especially the West and Southwest. In the 1950s, it became commonly used as a mixer in cocktails.
In 1978, Squirt was sold to Michigan bottler Beverage America. [7] In 1986, Squirt was acquired by A&W. [8] In October 1993 A&W Beverages was folded into Cadbury Schweppes.
In May 2008, Cadbury Schweppes spun off Cadbury Schweppes Americas Beverages into an independent company called the Dr Pepper Snapple Group, and renamed itself to Cadbury plc. [9] Dr Pepper/Seven Up still exists as a trademark and brand name as of 2024. [10]
On July 9, 2018, Keurig acquired the Dr Pepper Snapple Group in an $18.7 billion deal. The combined company was renamed "Keurig Dr Pepper". [11] [12]
Squirt is naturally flavored but contains less than 2% grapefruit juice. Like many other soft drinks, its packaging has varied over the years.
In 1983, Diet Squirt, the first soft drink in the United States to be sweetened with aspartame, was introduced. [1]
In the mid 1980s, a vitamin-C-enriched Diet Squirt Plus was briefly marketed. [13]
In the early 1990s, Squirt Sorbet, a frozen treat, was offered in Detroit area supermarkets.
Berry-flavored Ruby Red and Diet Ruby Red Squirt have also been introduced. Unlike regular Squirt, Ruby Red Squirt contains caffeine.
In 2008, Squirt Citrus Power was introduced. Unlike regular Squirt, Squirt Citrus Power is caffeinated, lacks concentrated grapefruit juice, and contains taurine and other ingredients similar to an energy drink.
7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.
Yoo-hoo is an American brand of chocolate-flavored beverage that was created by Natale Olivieri in Garfield, New Jersey, in 1928 and is currently manufactured by Keurig Dr Pepper. As of 2019, the drink is primarily made from water, high-fructose corn syrup and whey.
Orangina is a lightly carbonated beverage made from carbonated water, 12% citrus juice, as well as 2% orange pulp. Orangina is sweetened with sugar or high fructose corn syrup and in some markets with artificial sweetener. Natural flavours are also added.
Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.
Dr Pepper/Seven Up, Inc. was a soft-drink manufacturing company based in Plano, Texas. It was created by the merger of Dr Pepper, Inc. and The 7 Up Company on May 19, 1986. The merger was a result of the independent bailouts of both companies and the subsequent Federal Trade Commission blockage of a Dr Pepper merger with Coca-Cola. The DPSU merger resulted in the breakup of international branding rights held by the two independent companies.
Hires Root Beer is an American brand of root beer that was manufactured by Keurig Dr Pepper. Introduced in 1876, it was one of the longest continuously made soft drinks in the United States.
Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice concentrate is an ingredient in the drink. Bottled Sun Drop uses real sugar cane, which contains some "pulp" giving Sun Drop its distinct flavor and appearance. Sun Drop competes primarily against the Coca-Cola Company's Mello Yello and PepsiCo's Mountain Dew.
Cactus Cooler is an orange–pineapple flavored soft drink sold primarily in Southern California and the surrounding Southwestern United States. Distinguished by its orange, yellow, and green label with saguaro cacti, the soda is part of Keurig Dr Pepper and was previously distributed under the Canada Dry brand.
Hawaiian Punch is an American brand of juice currently manufactured by Keurig Dr Pepper, originally invented in 1934 by A.W. Leo, Tom Yeats, and Ralph Harrison as a topping for ice cream. It was started from an original syrup flavor titled Leo's Hawaiian Punch, containing orange, pineapple, passion fruit, guava and papaya, and has been available in 14 flavors since 2020. Though earlier versions contained 10% fruit juice, the drink is currently made with 3% fruit juice.
Slice was a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in North America in the late 2000s.
Kick was a citrus-flavored soft drink product by Royal Crown Company, Inc. introduced to the market in 1965.
Dr Pepper is a carbonated soft drink. Dr. Pepper was created in the 1880s by the American pharmacist Charles Alderton in Waco, Texas, and was first nationally marketed in the United States in 1904. It is manufactured by Keurig Dr Pepper in the United States and Canada, by The Coca-Cola Company in the United Kingdom, Japan, and South Korea, and by PepsiCo in Europe. Variants include Diet Dr Pepper and, beginning in the 2000s, a line of additional flavors.
Peñafiel is a Mexican mineral water brand currently manufactured by Grupo Peñafiel, the Mexican subsidiary of Keurig Dr Pepper.
Sunkist is a brand of primarily orange-flavored soft drinks that launched in 1979. Sunkist primarily competes with The Coca-Cola Company's Fanta brand and Keurig Dr Pepper's Orange Crush brand.
Dr Pepper Snapple Group was an American multinational soft drink company based in Plano, Texas. Since July 2018, it is a business unit of the publicly-traded conglomerate Keurig Dr Pepper.
50/50 was a grapefruit- and lime-flavored soft drink produced in the United States. 50/50 was primarily sold in the Midwest, including southern Wisconsin and the Chicagoland area. It was one of the Canfield company's more popular soft drink flavors.
Citrus Blast is a caffeine-free, grapefruit-citrus flavored soft drink produced by PepsiCo.
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