Swiped (2025 film)

Last updated

Swiped
Swiped 2025 film poster.jpg
Release poster
Directed by Rachel Lee Goldenberg
Written by
  • Rachel Lee Goldenberg
  • Bill Parker
  • Kim Caramele
Produced by
Starring
Cinematography Doug Emmett
Edited by Julia Wong
Music by Chanda Dancy
Production
companies
20th Century Studios
Ethea Entertainment
Distributed by Hulu
Release dates
  • September 9, 2025 (2025-09-09)(TIFF)
  • September 19, 2025 (2025-09-19)(Hulu & Disney+)
Running time
110 minutes [1]
CountryUnited States
LanguageEnglish

Swiped is a 2025 American biographical drama film written and directed by Rachel Lee Goldenberg. Based on Whitney Wolfe Herd, founder and CEO of Bumble, it stars Lily James as Herd, alongside Dan Stevens, Myha'la and Jackson White.

Contents

The film had its world premiere in the Gala Presentations section of the 2025 Toronto International Film Festival on September 9, 2025, [1] and was released in the United States on Hulu and internationally on Disney+ on September 19, 2025. [2] [3] [4] [5]

Plot

Cast

Production

In March 2024, it was announced that a biographical drama film based on the life of Whitney Wolfe Herd, founder and former CEO of Bumble, was in development at 20th Century Studios. Rachel Lee Goldenberg had been hired to direct and co-write the screenplay, with Lily James cast in the lead role as Herd. [6] In April, Myha'la and Jackson White joined the cast in undisclosed roles. [7] [8] In May, Dan Stevens and Ben Schnetzer joined the cast. [9] [10] In June, Pierson Fodé, Ian Colletti, Mary Neely, Ana Yi Puig, Aidan Laprete, Pedro Correa, and Coral Peña joined the cast. [11] [3] Principal photography began on May 15, 2024, in Los Angeles, and wrapped on July 9. [7] [12] Doug Emmett served as the cinematographer, and Julia Wong edited the film. [4]

Music

By July 2025, Chanda Dancy had composed the score for the film. [13]

Release

Swiped was released in the United States on Hulu by 20th Century Studios on September 19, 2025. [3] [4]

Critical response

On the review aggregator website Rotten Tomatoes , 40% of 57 critics' reviews are positive.The website's consensus reads: "Glossy to a fault, Swiped packages its true events as a rote reenactment instead of delivering the feminist story it could have been." [14] Metacritic , which uses a weighted average , assigned the film a score of 41 out of 100, based on 11 critics, indicating "mixed or average" reviews. [15]

Caroline Siede of The A.V. Club gave the film a B grade, writing, "Swiped's standard rise-and-fall structure suggests that even things that start out good can become corrupted over time. Yet in choosing to pause its story in 2019, before the myth of the girlboss truly crumbled in the 2020s, it ends on its simplest note. The decision makes Swiped a breezy, empowering watch—at least for those who find the idea of becoming a 'self-made billionaire' empowering. But the real revolution would be letting the subjects of female tech biopics remain as messy as the men." [16] The Mary Sue 's Rachel Leishman said the film "isn't a perfect biopic and it isn't one of the more serious attempts at telling these stories but it is a fun and interesting look into how Bumble came to be." [17]

Clarisse Loughrey of The Independent was more critical, giving the film 2/5 stars. She wrote, "There's a deliberate unseriousness to Swiped, from Dan Stevens's vaguely absurd Russian accent and indie boy fringe as Andreev, to the depiction of 2010s culture as all playground slides in the office and black tights with sneakers." [18] Kevin Maher of The Times also gave it 2/5 stars, writing, "Moments like these, smartly sold by James in charismatic form, would be catnip for subversive film-makers such as Emerald Fennell or Greta Gerwig. But the director and co-writer Rachel Lee Goldenberg ( Unpregnant ) never fully attacks and instead shifts skittishly between a Devil Wears Prada -style you-go-girl success story and the tougher darker film that occasionally emerges." [19] John Lui of The Straits Times also gave it 2/5 stars, saying, "[Whitney Wolfe Herd] is alive, rich and armed with lawyers, so this portrait is devoid of juice. There is almost nothing here about her psychological make-up, which tends to be the most interesting thing about studies of self-made millionaires." [20]

References

  1. 1 2 "Swiped". Toronto International Film Festival . Retrieved August 12, 2025.
  2. D'Alessandro, Anthony (July 21, 2025). "TIFF Galas & Presentations: World Premieres 'Good Fortune', 'Nuremberg', Sydney Sweeney Pic 'Christy', Angelina Jolie 'Couture'; North American Debuts Guillermo del Toro's 'Frankenstein', Dwayne Johnson 'Smashing Machine'". Deadline. Retrieved July 21, 2025.
  3. 1 2 3 Grobar, Matt (June 11, 2024). "Lily James' Bumble Movie Confirmed For Hulu Launch As 20th Unveils First Look Photo". Deadline Hollywood . Retrieved June 11, 2024.
  4. 1 2 3 Mendoza, Leia (August 11, 2025). "'Swiped' Trailer: Lily James Plays Bumble CEO Who Takes on Tinder in Dating App Biopic". Variety . Retrieved August 11, 2025.
  5. Jim Donnelly (August 11, 2025). "Watch 'Swiped' Friday, September 19 on Hulu". ABC. Retrieved August 13, 2025.
  6. Kroll, Justin; Grobar, Matt (March 25, 2024). "Lily James To Star In Film Inspired By Story Of Bumble Founder Whitney Wolfe Herd For 20th Century Studios & Ethea Entertainment". Deadline Hollywood . Retrieved March 25, 2024.
  7. 1 2 Wiseman, Andreas (April 18, 2024). "'Industry' Star Myha'la Joins Lily James In 20th Century's Bumble & Tinder Movie; Filming Due To Begin Next Month". Deadline Hollywood . Retrieved April 18, 2024.
  8. Grobar, Matt (April 25, 2024). "Jackson White To Star Opposite Lily James In 20th Pic Inspired By Bumble's Whitney Wolfe Herd". Deadline Hollywood . Retrieved April 25, 2024.
  9. Kroll, Justin (May 2, 2024). "Dan Stevens Joins Lily James In 20th Century Pic Inspired By Bumble's Whitney Wolfe Herd". Deadline Hollywood . Retrieved May 2, 2024.
  10. Stephan, Katcy (May 2, 2024). "Ben Schnetzer Joins Lily James Film Inspired by Bumble Founder Whitney Wolfe Herd (Exclusive)". Variety . Retrieved May 13, 2024.
  11. Grobar, Matt (June 3, 2024). "Pierson Fodé Latest To Join Lily James In 20th Bumble Film". Deadline Hollywood .
  12. Vardhan, Harsh (May 12, 2024). "Lily James' Hulu Film Swiped Starts Filming in Los Angeles This Month". The CinemaHolic. Retrieved May 13, 2024.
  13. "Chanda Dancy Scoring Rachel Lee Goldenberg's 'Swiped'". Film Music Reporter. July 21, 2025. Retrieved July 22, 2025.
  14. "Swiped". Rotten Tomatoes . Fandango Media . Retrieved September 20, 2025.
  15. "Swiped Reviews". Metacritic. Retrieved September 20, 2025.
  16. Siede, Caroline (September 17, 2025). "Swiped charts the rise of Tinder and the arc of millennial feminism". AV Club. Retrieved September 23, 2025.
  17. Leishman, Rachel (September 18, 2025). "'Swiped' review: A lighter version of 'The Social Network' with some choice eye contacts". The Mary Sue. Retrieved September 23, 2025.
  18. Loughrey, Clarisse (September 19, 2025). "Swiped is a girlboss Social Network that is half film, half Bumble advert – review". The Independent. Retrieved September 23, 2025.
  19. Maher, Kevin (September 18, 2025). "Swiped review — Lily James deserves better as the Bumble boss". The Times. Retrieved September 23, 2025.
  20. Lui, John (September 17, 2025). "Swiped review: Shallow Bumble founder biopic earns 2 stars". The Straits Times. ISSN   0585-3923 . Retrieved September 24, 2025.