Swiped | |
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![]() Release poster | |
Directed by | Rachel Lee Goldenberg |
Written by |
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Produced by |
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Starring |
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Cinematography | Doug Emmett |
Edited by | Julia Wong |
Music by | Chanda Dancy |
Production companies | 20th Century Studios Ethea Entertainment |
Distributed by | Hulu |
Release dates | |
Running time | 110 minutes [1] |
Country | United States |
Language | English |
Swiped is a 2025 American biographical drama film written and directed by Rachel Lee Goldenberg. Based on Whitney Wolfe Herd, founder and CEO of Bumble, it stars Lily James as Herd, alongside Dan Stevens, Myha'la and Jackson White.
The film had its world premiere in the Gala Presentations section of the 2025 Toronto International Film Festival on September 9, 2025, [1] and was released in the United States on Hulu and internationally on Disney+ on September 19, 2025. [2] [3] [4] [5]
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In March 2024, it was announced that a biographical drama film based on the life of Whitney Wolfe Herd, founder and former CEO of Bumble, was in development at 20th Century Studios. Rachel Lee Goldenberg had been hired to direct and co-write the screenplay, with Lily James cast in the lead role as Herd. [6] In April, Myha'la and Jackson White joined the cast in undisclosed roles. [7] [8] In May, Dan Stevens and Ben Schnetzer joined the cast. [9] [10] In June, Pierson Fodé, Ian Colletti, Mary Neely, Ana Yi Puig, Aidan Laprete, Pedro Correa, and Coral Peña joined the cast. [11] [3] Principal photography began on May 15, 2024, in Los Angeles, and wrapped on July 9. [7] [12] Doug Emmett served as the cinematographer, and Julia Wong edited the film. [4]
By July 2025, Chanda Dancy had composed the score for the film. [13]
Swiped was released in the United States on Hulu by 20th Century Studios on September 19, 2025. [3] [4]
On the review aggregator website Rotten Tomatoes , 40% of 57 critics' reviews are positive.The website's consensus reads: "Glossy to a fault, Swiped packages its true events as a rote reenactment instead of delivering the feminist story it could have been." [14] Metacritic , which uses a weighted average , assigned the film a score of 41 out of 100, based on 11 critics, indicating "mixed or average" reviews. [15]
Caroline Siede of The A.V. Club gave the film a B grade, writing, "Swiped's standard rise-and-fall structure suggests that even things that start out good can become corrupted over time. Yet in choosing to pause its story in 2019, before the myth of the girlboss truly crumbled in the 2020s, it ends on its simplest note. The decision makes Swiped a breezy, empowering watch—at least for those who find the idea of becoming a 'self-made billionaire' empowering. But the real revolution would be letting the subjects of female tech biopics remain as messy as the men." [16] The Mary Sue 's Rachel Leishman said the film "isn't a perfect biopic and it isn't one of the more serious attempts at telling these stories but it is a fun and interesting look into how Bumble came to be." [17]
Clarisse Loughrey of The Independent was more critical, giving the film 2/5 stars. She wrote, "There's a deliberate unseriousness to Swiped, from Dan Stevens's vaguely absurd Russian accent and indie boy fringe as Andreev, to the depiction of 2010s culture as all playground slides in the office and black tights with sneakers." [18] Kevin Maher of The Times also gave it 2/5 stars, writing, "Moments like these, smartly sold by James in charismatic form, would be catnip for subversive film-makers such as Emerald Fennell or Greta Gerwig. But the director and co-writer Rachel Lee Goldenberg ( Unpregnant ) never fully attacks and instead shifts skittishly between a Devil Wears Prada -style you-go-girl success story and the tougher darker film that occasionally emerges." [19] John Lui of The Straits Times also gave it 2/5 stars, saying, "[Whitney Wolfe Herd] is alive, rich and armed with lawyers, so this portrait is devoid of juice. There is almost nothing here about her psychological make-up, which tends to be the most interesting thing about studies of self-made millionaires." [20]