Techniques d'Avant Garde

Last updated
TAG Group (Holdings) S.A.
Company type Private
IndustryAviation, Motorsports, Hospitality
Founded1977 (1977)
Founder Akram Ojjeh
Headquarters,
Luxembourg
Area served
Worldwide
Footnotes /references
[1]

TAG Group (Holdings) S.A. is a private holding company based in Luxembourg City, Luxembourg. The name 'TAG' is an acronym of Techniques d'Avant Garde. The company generates revenue through its various subsidiaries that offer products and services in the business aviation, motorsports, hospitality, consumer products and real estate industries.

Contents

History

TAG was formed in 1977 by Akram Ojjeh and was, until his death, led by Chief Executive Officer Mansour Ojjeh, the son of the founder. [1]

One of the first contracts obtained by TAG (Al Mansour, Ets. Akkram Ojjeh, dept. Housing TAG) came from the Saudi Government (presumably for the Royal Saudi Air Force) for works on airports in Riyadh, Tabuk and Khamis Musheit (Abha) (IATA: RUH, TUU and ABH) starting in 1977. A lot of works were subcontracted to the Belgian company CFE S.A.,located in Brussels, who leased a Boeing 707 from Sabena Airlines (callsign OO-SJH, mixed cargo/pax) to transport personnel and materials to/from Saudi Arabia. The OO-SJH carried the TAG logo on its tail for some 3 years.

In 1985, TAG Group (Holdings) S.A. purchased Swiss watchmaker Heuer. TAG Group combined the TAG and Heuer brands to create the TAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer name. Under TAG Group's ownership, TAG Heuer modernised its product line and significantly increased worldwide sales. LVMH purchased the TAG Heuer subsidiary in 1999 for US$740 million. [2] TAG Group is now primarily a holding company for Ojjeh's shareholdings in TAG Aviation and McLaren Group.

Activities

Aviation

Bombardier Challenger 300 business jet Challenger300-HB-JFO.jpg
Bombardier Challenger 300 business jet
Boeing 757-200 TAG Aviation B757-2K2 (G-TCSX) on short finals at George Airport (1).jpg
Boeing 757-200
TAG Aviation headquarters building in Meyrin, Switzerland TAG Aviation Geneva.png
TAG Aviation headquarters building in Meyrin, Switzerland

TAG Aeronautics was the distributor of Bombardier aircraft in the Middle East until January 2016. TAG Aviation SA is the Dealer for the HondaJet business aircraft in Northern Europe.

Based in Geneva, Switzerland, TAG Aviation is a provider of business aviation services, aircraft management, aircraft charter, maintenance, sales and acquisitions. TAG Aviation USA, Inc is the American aviation management company located in San Francisco. TAG is a broker for and part owner of the AMI Jet Charter company in San Francisco that holds the FAA air carrier certificate to operate in the US. In late 2007 AMI Jet Charter's air carrier certificate was revoked by the FAA due to alleged operational control violations. However, there is ongoing speculation the FAA had other motives other than operational control.[ citation needed ] The company now operates solely as a broker of aircraft. In August 2016, TAG Aviation signed a partnership with Stratajet to offer its customers TAG's fixed base operator (FBO) services as part of their booking options.

TAG Farnborough Airport Ltd. is a subsidiary of TAG Aviation which owns the freehold on Farnborough Airport southwest of London in the United Kingdom. The freehold was bought from the UK MOD Ministry of Defence in 2007 following the previous 99 lease agreement signed in 1999. In 2018, the CAA's decision to grant TAG's application for large controlled zones in a large swathe of airspace near Farnborough was to be investigated by the All-Party Parliamentary Group (APPG) on General Aviation. [3]

Motorsport

TAG as a Formula One engine manufacturer
Formula One World Championship career
First entry 1983 Dutch Grand Prix
Last entry 1987 Australian Grand Prix
Races entered68
Chassis McLaren
Constructors' Championships 2 (1984, 1985) [note 1]
Drivers'
Championships
3 (1984, 1985, 1986) [note 2]
Race victories25 [note 3]
Podiums54 [note 4]
Points405.5 [note 5]
Pole positions 7 [note 6]
Fastest laps 18 [note 7]

TAG sponsored Formula One team Williams during the early 1980s, covering the period when team drivers Alan Jones and Keke Rosberg won the 1980 and 1982 World Championships respectively. During the 1983 season, Mansour Ojjeh had a meeting with McLaren team boss Ron Dennis, who offered Ojjeh the chance of not just a sponsorship deal but having part ownership of McLaren. Ojjeh agreed and the McLaren relationship continues to this day, with the TAG Group currently owning 14% of McLaren Group. [4] Consequently TAG also has stakes in McLaren Group's subsidiaries. McLaren's most famous companies include McLaren Racing and McLaren Automotive.

Formula One engine results

(key) (results in bold indicate pole position; results in italics indicate fastest lap)

YearEntrantChassisEngineTyresDrivers12345678910111213141516PointsWCC
1983 Marlboro McLaren International McLaren MP4/1E TAG (Porsche) TTE PO1 1.5 V6 t M BRA USW FRA SMR MON BEL DET CAN GBR GER AUT NED ITA EUR RSA 0NC
Flag of Austria.svg Niki Lauda RetRetRet11
Flag of the United Kingdom.svg John Watson RetRetDSQ
1984 Marlboro McLaren International McLaren MP4/2 TAG (Porsche) TTE PO1 1.5 V6 t M BRA RSA BEL SMR FRA MON CAN DET DAL GBR GER AUT NED ITA EUR POR 143.51st
Flag of Austria.svg Niki Lauda Ret1RetRet1Ret2RetRet1212142
Flag of France.svg Alain Prost 12Ret17134RetRet1Ret1Ret11
1985 Marlboro McLaren International McLaren MP4/2B TAG (Porsche) TTE PO1 1.5 V6 t G BRA POR SMR MON CAN DET FRA GBR GER AUT NED ITA BEL EUR RSA AUS 901st
Flag of Austria.svg Niki Lauda RetRet4RetRetRetRetRet5Ret1RetDNSRetRet
Flag of the United Kingdom.svg John Watson 7
Flag of France.svg Alain Prost 1RetDSQ13Ret312121343Ret
1986 Marlboro McLaren International McLaren MP4/2C TAG (Porsche) TTE PO1 1.5 V6 t G BRA ESP SMR MON BEL CAN DET FRA GBR GER HUN AUT ITA POR MEX AUS 962nd
Flag of France.svg Alain Prost Ret311623236Ret1DSQ221
Flag of Finland.svg Keke Rosberg Ret452Ret4Ret4Ret5Ret94RetRetRet
1987 Marlboro McLaren International McLaren MP4/3 TAG (Porsche) TTE PO1 1.5 V6 t G BRA SMR BEL MON DET FRA GBR GER HUN AUT ITA POR ESP MEX JPN AUS 762nd
Flag of France.svg Alain Prost 1Ret1933Ret7361512Ret7Ret
Flag of Sweden.svg Stefan Johansson 342Ret78Ret2Ret7653Ret3Ret
Notes

Other

Other areas of business include advanced technology, real estate and consumer products.[ citation needed ]

Footnotes

  1. All Constructors' Championships achieved by Porsche-built engines.
  2. All Drivers' Championships achieved by Porsche-built engines.
  3. All race victories achieved by Porsche-built engines.
  4. All podiums achieved by Porsche-built engines.
  5. All points scored by Porsche-built engines.
  6. All pole positions achieved by Porsche-built engines.
  7. All fastest laps achieved by Porsche-built engines.

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References

  1. 1 2 Business Week 2012.
  2. CNN Money 1999.
  3. Flyer: Farnborough airspace decision provokes parliamentary inquiry
  4. Benson, Andrew (2018-05-21). "McLaren: Michael Latifi becomes 10% shareholder with £200m investment". BBC . Retrieved 2018-05-21.