Time Out (chocolate bar)

Last updated
Time Out
Time-Out-Wrapper-Small.jpg
An old Time Out before 2016 relaunch
Product type Confectionery
Owner Cadbury
Introduced1992
Related brands List of Cadbury products
TaglineThe wafer break with a layer of Flake
Website https://www.cadbury.co.uk/products/brands/timeout-bar/
A Time Out split in half Time-Out-Split.jpg
A Time Out split in half

Time Out is a brand of wafer-based chocolate bar originally manufactured by Cadbury Ireland and first introduced in 1992. Mainly sold in pairs, it consists of a ripple of milk chocolate between two wafers, smothered in Dairy Milk milk chocolate. The original Time Out bar was discontinued in 2016 and was replaced in Britain and Ireland by a re-branded single-bar version called Time Out Wafer. [1] [2] In Australia the original Time Out continues to be sold as “Twirl Crispy” (previously “Twirl Breakaway”).[ citation needed ]

Contents

History

The bar was sold in several countries around the world. It was introduced to Britain and Ireland in 1992, and then in Australia [3] and New Zealand in 1995.[ citation needed ] The bar was originally sold under the slogan "the wafer break with a layer of Flake" and was called a "light snack" by Cadbury. [4]

It was given a new look in 2010 with lighter blue packaging and was given a new slogan, "Everyone needs some Time Out", but shortly after reverted to the previously used dark-blue shade. [5]

In February 2015, the company announced that production of Time Out would be transferred from Ireland to Poland. Sales of Time Out had been in decline for several years. [6]

Due to declining sales, the original Time Out had been discontinued by 2016. [1] In the British market, it was replaced with a single-bar version called Time Out Wafer that has more wafer and less chocolate than the original Time Out. [7] The new version has since been renamed to simply Time Out.[ citation needed ]

Size

When Time Out was first introduced, it was a substantial snack (about 25 grams), then it was downsized to 20.2 g. The single-finger bar had shrunk down to 16 g before it was [ citation needed ] The main twin-finger bar had a combined weight of 32 g (40 g for Australia and New Zealand) and is suitable for vegetarians.[ citation needed ]

Products

See also

References

  1. 1 2 Holland, Laura (2016-03-09). "Say Goodbye To The Time Out Bar, They Are Being Replaced". Her.ie. Retrieved 2021-05-29.
  2. ↑ "Cadbury scraps Time Out bar but comes up with this instead". The Independent. 2016-03-12. Retrieved 2025-10-05.
  3. ↑ BRW, Neil Shoebridge Neil Shoebridge writes an on-line marketing column exclusively for BRW's CompuServe site Go (1996-03-18). "Risky strategy for avoiding confectionery avalanche". Australian Financial Review. Retrieved 2025-10-05.
  4. ↑ Ormskirk Advertiser. 15 October 1992. p. 8.{{cite news}}: Missing or empty |title= (help)
  5. ↑ "Cadbury scraps Time Out bar but comes up with this instead". The Independent. 2016-03-12. Retrieved 2025-10-05.
  6. ↑ "160 jobs lost as Cadbury scraps the Pink Snack bar". thejournal.ie. 2015-02-26. Retrieved 2015-02-26.
  7. ↑ Lynch, Alison (2016-03-11). "Cadbury scraps Time Outs and replaces them with a smaller, single wafer". Metro. Retrieved 2021-05-29.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.