Toei Company

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Toei Company, Ltd.
Native name
Romanized name
Tōei kabushiki gaisha
  • Tōkyō Eiga Haikyū (1949–1951)
Company type Public KK
TYO: 9605
IndustryFilm and television
Video games
FoundedOctober 1, 1949;74 years ago (1949-10-01) (as Tōkyō Eiga)
Founder Keita Goto
Headquarters2-17 Ginza 3-chome, ,
Area served
Worldwide, with a focus in Japan
Key people
Noriyuki Tada
Fumio Yoshimura
(President and CEO)
ProductsMotion pictures, publicity materials
ServicesFilm and TV distribution and marketing
Revenue¥ 66,300,000,000 (As of March 2006)
Number of employees
343 (As of March 1, 2019)
  • Toei Video
  • Toei Animation
  • Toei Advartising
  • Toei Studios Kyoto
  • Toei TV Production
  • Toei CM
  • Toei Labo Tech
  • San-ei Printing
  • T-Joy
  • Toei Hotel Chain
  • Toei Kenko
  • TV Asahi Holdings (19.7%)
Website OOjs UI icon edit-ltr-progressive.svg
Footnotes /references
[1] [2]

Toei Company, Ltd. (東映株式会社, Tōei Kabushiki gaisha , an acronym for Tōkyō Eiga Haikyū (東京映画配給) lit.'Tokyo Film Distribution'; /ˈt./ ) is a Japanese entertainment company. Headquartered in Ginza, Chūō, Tokyo, it is involved in film and television production, distribution, video game development, publishing, and ownership of 34 movie theaters. Toei also owns and operates studios in Tokyo and Kyoto and holds shares in several television companies. The company is renowned for its production of anime and live-action dramas known as tokusatsu , which incorporate special visual effects. It is also known for producing period dramas. Internationally, Toei is the majority shareholder of Toei Animation and is recognized for its franchises such as Kamen Rider and Super Sentai .


Toei is one of the four members of the Motion Picture Producers Association of Japan (MPPAJ), and is therefore one of Japan's Big Four film studios.


Toei's predecessor, the Toyoko Eiga Company, Ltd. (東横映画, Tō-Yoko Eiga, "Toyoko Films"), was incorporated in 1938. It was founded by Keita Goto, CEO of Tokyo-Yokohama Electric Railway  [ ja ], the direct predecessor to the Tokyu Corporation. It had erected its facilities immediately east of the Tōkyū Tōyoko Line; they managed the prewar Tōkyū Shibuya Yokohama studio system. From 1945 through the Toei merger, Tokyo-Yokohama Films leased from the Daiei Motion Picture Company a second studio in Kyoto.

On October 1, 1950, the Tokyo Film Distribution Company was incorporated as a subsidiary of Toyoko Eiga; in 1951 the company purchased Ōizumi Films. The current iteration of Toei was established on April 1, 1951. Through the merger, they gained the combined talents and experience of actors Chiezō Kataoka, Utaemon Ichikawa, Ryunosuke Tsukigata, Ryūtarō Ōtomo, Kinnosuke Nakamura, Chiyonosuke Azuma, Shirunosuke Toshin, Hashizo Okawa, and Satomi Oka.

In 1955, they purchased the Kyoto studio from Daiei. [3] In 1956, Toei established an animation division, Toei Animation Company, Limited at the former Tokyo-Ōizumi animation studio, purchasing the assets of Japan Animated Films (日本動画映画, Nihon Dōga Eiga, often shortened to 日動映画 (Nichidō Eiga)), founded in 1948. Toei was a pioneer in the use of "Henshin"/"character transformation" in live-action martial-arts dramas, a technique developed for the Kamen Rider , Metal Hero and Super Sentai series; the genre currently continues with Kamen Rider and Super Sentai.

In September 1964, Toei leaves the Tokyu Corporation. [3]

In 1972, Toei started to distribute foreign films in Japan. [3]

In 1975, they opened a theme park at Kyoto Studio, the Toei Kyoto Studio Park. [3]

Toei films

Toei started producing films in 1953. This list compiles the films by their original release date, their common English titles and Japanese titles. The Japanese titles are not necessarily direct translations of their English counterparts.

For feature films, Toei established itself as a producer of B-movies, that were made to fit into double bills and triple bills. [4] [5] It is predominantly known in the west for its series of action films and television series. [5]

Release dateEnglish film titleOriginal titleNotesRef(s)
1954Weak-kneed from Fear of Ghost-CatKaibyo koshinuke daisodo [6]
1956The Phantom CatKaibyo Ranbu [7] [8]
1956The SwampKaidan Chidoriga-fuchi [9]
1957Ghost Story of Broken Dishes at Bancho MansionKaidan Bancho sara yashiki [10]
1958Ghost-Cat of Karakuri TenjoKaibyo Karakuri Tenjo [6]
March 19, 1959 Planet Prince Yusei ojiChapter 1 [11]
May 26, 1959Planet Prince - The Terrifying SpaceshipYūsei Ōji - Kyōfu no UchūsenChapter 2 (both chapters edited into a 1962 feature version called Prince of Space ) [11]
1959Ghost from the PondKaidan hitotsu-me Jizo [12]
October 19, 1959The Final WarDaisanji sekai taisen - yonju-ichi jikan no kyofuA New Toei Co, Ltd. Production; released in U.S. in 1962 [13]
1960 Alakazam the Great Saiyu-kiA Toei Animation Co, Ltd. Production [14]
July 19, 1961 Invasion of the Neptune Men Uchu kaizoku-senStarred Sonny Chiba as Space Chief [15]
1961Ghost of OiwaKaidan Oiwa no Borei [16]
1962Ghost Music of ShamisenKaidan shamisen-bori [16] [17]
1964Jakoman and TetsuJakoman to Tetsu [18]
1965House of TerrorsKaidan semushi otoko (Ghost of the Hunchback [19] ) [20]
1965Ghost of the One-Eyed ManKaidan katame no otoko [21]
March 5, 1966 The Magic Serpent Kai tatsu daikessen [22]
July 1, 1966 Terror Beneath the Sea Kaitei DaisensōU.S./ Japanese co-production
1967 Yongary, Monster from the Deep Dai koesu YongkariSouth Korean/Japanese co-production [23] [24]
December 1, 1968 The Green Slime Gamma sango uchu dai sakusenU.S./ Japanese co-production [25] [26]
1968Fear of the Snake WomanKaidan hebionna [12]
August 13, 1969Killer's MissionShokin kasegi [27]
1969 Horrors of Malformed Men Kyofu kikei ningen [28]
1970 Voyage Into Space Giant Robo (Johnny Sokko and his Flying Robot) [29] Episodes of the Japanese TV series re-edited into a TV movie for U.S. release [30]
May 23, 1970A Kamikaze CopYakuza deka [17]
October 17, 1970Kamikaze Cop, Marihuana SyndicateYakuza deka, Marihuana mitsubai soshiki [17]
1970 Venus Flytrap (film) Revenge of Dr. X (U.S. video title)Based on a 1950s unproduced screenplay by Ed Wood (uncredited) [31]
August 25, 1972 Female Prisoner 701: Scorpion [32] [33]
December 30, 1972 Female Convict Scorpion: Jailhouse 41 [34] [33]
July 29, 1973 Female Convict Scorpion: Beast Stable [35] [33]
1974 The Street Fighter Gekitotsu Satsujinkenstarred Sonny Chiba; spawned 2 sequels, Return of the Street Fighter and Street Fighter's Last Revenge [31]
April 29, 1977 Legend of Dinosaurs & Monster Birds Kyoryu-kaicho no densetsu [36] [37]
April 29, 1978 Message from Space Uchu kara no messejiStarred Sonny Chiba and Vic Morrow [38] [39]
1979The InfernoJigoku [40]
January 30, 1981Time Slip (a.k.a. G.I. Samurai [41] )Sengoku jieitaistarred Sonny Chiba [42]
October 13, 1990The Pale HeadShiroi teA Kansai Telecasting Corp/Toei-Tokyo Production [43] [44]
2001The FireflyHotaruToei 50th Anniversary film [45]
2012A Chorus of AngelsKita no Canaria tachiToei 60th Anniversary films [45]
2012 Hayabusa: Harukanaru Kikan Toei 60th Anniversary films [45]
September 3, 2013 Space Pirate Captain Harlock a.k.a. Harlock: Space Pirate Toei Animation Production [46]
December 5, 2015 125 Years Memory Kainan 1890Co-produced by Toei, Creators' Union, Böcek Yapım [47]
May 17, 2019 First Love Hatsukoi [48] [49]
June 25, 2021 The Goldfish Umibe no Kingyō [50]
2023The Legend and ButterflyToei 70th Anniversary film [45]
2023Shin Kamen Rider

Toei animation films

Toei produced/distributed shows

1971–present Kamen Rider franchise
1975–present Super Sentai franchise
1982–present Metal Hero franchise
1993–present Power Rangers franchise
1994–1996 VR Troopers
1995–1996 Masked Rider
1996–1998 Big Bad Beetleborgs (later Beetleborgs Metallix)
2008–2009 Kamen Rider: Dragon Knight
2023 Voltes V: Legacy

Shows created with Shotaro Ishinomori

Video games

Saburo Yatsude

Saburō Yatsude ( 八手 三郎 , Yatsude Saburō, alternatively read as Saburo Hatte) is a collective pseudonym used by Toei Company television producers, and formerly Toei Animation producers, when contributing to their various anime and tokusatsu series; similar to Sunrise's Hajime Yatate. The use of the pen name began with The Kagestar and has been used throughout the Super Sentai (in the adapted Power Rangers series starting with Ninja Storm , the credits list Saburo Hatte. Before this, the credits listed "Original Concepts by Saburo Yatsude") and Metal Hero Series as well as for Spider-Man , Choukou Senshi Changéríon , Video Warrior Laserion , Chōdenji Robo Combattler V , Chōdenji Machine Voltes V , Tōshō Daimos , Daltanius , Space Emperor God Sigma , Beast King GoLion and Kikou Kantai Dairugger XV . The name is also used as a contributor to the soundtracks for the series.

Toei Animation stopped using Saburo Yatsude in 1999, and they began to use Izumi Todo instead. The first anime that was created by Izumi Todo was Ojamajo Doremi .

In the Unofficial Sentai Akibaranger series, Saburo Hatte is an actual person who is godlike within the fictional reality that the show takes place in. In fact, his hand appears at the end of the first half of the series to cover the camera lens and end the show, later having the second half be made under Malseena's influence while in the hospital in the real world.

In the Doubutsu Sentai Zyuohger spinoff, Super Animal War's third episode, he is portrayed by Jun Hikasa.

On April 3, 2016, an unknown Toei staff member going by Saburo Yatsude was interviewed while wearing a "Giraffe Zyuman" mask in reference to Zyuohger. [51]

Original creator

Live action




Web series


See also

Related Research Articles

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