Tourism Malaysia

Last updated
Tourism Malaysia
Malaysia Tourism Promotion Board
Lembaga Penggalakan Pelancongan Malaysia (Malay)
Tourism Malaysia (Logo).jpg
Agency overview
Formed20 May 1992;32 years ago (1992-05-20)
Preceding agency
  • Tourist Development Corporation of Malaysia (TDC)
Jurisdiction Government of Malaysia
HeadquartersNo. 2, 9th Floor, Tower 1, Jalan P5/6, Precinct 5, 62200 Putrajaya, Malaysia.
MottoMalaysia Truly Asia
Agency executives
  • Ramlan Ibrahim, Chairman
  • Manoharan Periasamy [1] , Director General
  • Ammar Abd Ghapar [2] , Deputy Director General (Planning)
Parent agency Ministry of Tourism, Arts and Culture
Website www.malaysia.travel - Consumer
www.tourism.gov.my - Corporate

Tourism Malaysia or Malaysia Tourism Promotion Board (MTPB) is an agency under the Ministry of Tourism, Arts and Culture, Malaysia.

Contents

Tourism Malaysia, formerly known as the "Tourist Development Corporation of Malaysia (TDC)", was established on 10 August 1972. It was then under the former Ministry of Trade and Industry.

History

The Tourist Development Corporation of Malaysia (TDC) was established on 10 August 1972 as an agency under the former Ministry of Trade and Industry by an Act of Parliament. With the inception of the Ministry of Culture, Arts and Tourism on 20 May 1987, TDC was moved to this new ministry; and became the Malaysia Tourism Promotion Board (MTPB) through the Malaysia Tourism Promotion Board Act 1992. Popularly known as Tourism Malaysia, its full focus is on promoting Malaysia domestically and internationally. [3] Tourism Malaysia now has 34 overseas and 11 marketing representative offices.

Promotional efforts

In September 2006, Tourism Malaysia signed a £2 million deal with Manchester United in an effort to promote Visit Malaysia Year 2007. Prior to that, Tourism Malaysia had a deal with Chelsea F.C. The success of the Visit Malaysia Year 2007, a celebration of Malaysia's diverse cultures, beautiful holiday locations and unique attractions has helped propel the country to the forefront in tourism. Tourism Malaysia sponsored the Carlton Football Club in the Australian Football League in 2009. [4]

In 2010, Tourism Malaysia announced that it would be making greater efforts to attract New Zealanders. "Initiatives include a greater focus on ecotourism, major cultural events and activities for young urban professionals. Family-friendly destinations, wellness activities, value for money and a safe, clean environment are some the key drivers of this market," said Ng. [5]

The government has started a campaign called "1Malaysia Green, 1Malaysia Clean" in order to let tour operators and travelers understand the need to protect nature areas while promoting eco-tourism. [5]

In 2016, Tourism Malaysia stated 'Besides mass tourists, we are also trying to focus on niche tourism products such as sports including motoring and others, golfing, bird watching, medical and wellness as well as shopping.' Shopping brings in the highest revenue share at 30 per cent of total tourism revenue in 2015. [6]

Leadership

Former leadership

Related Research Articles

<span class="mw-page-title-main">Tourism in the Maldives</span>

Tourism is the largest economic industry in the Maldives, as it plays an important role in earning foreign exchange revenues and employing 25,000 people in the tertiary sector of the country. The archipelago of the Maldives is the main source of attraction to many tourists visiting the island country. Chinese entrepreneurs have been swiftly amassing assets connected to the tourism sector in the Maldives. Given that tourism is the primary economic driver in the Maldives, this trend is affording the Chinese substantial influence over the nation's economy.

<span class="mw-page-title-main">Singapore Tourism Board</span> Government tourism promotion agency

The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of the Government of Singapore, tasked to promote the country's tourism industry.

<span class="mw-page-title-main">National Commission for Culture and the Arts</span> Philippine government agency for culture organization

The National Commission for Culture and the Arts of the Philippines is the official government agency for culture in the Philippines. It is the overall policy making body, coordinating, and grants giving agency for the preservation, development and promotion of Philippine arts and culture; an executing agency for the policies it formulates; and task to administering the National Endowment Fund for Culture and the Arts (NEFCA) – fund exclusively for the implementation of culture and arts programs and projects.

<span class="mw-page-title-main">Department of Tourism (Philippines)</span> Executive department of the Philippine government

The Department of Tourism is the executive department of the Philippine government responsible for the regulation of the Philippine tourism industry and the promotion of the Philippines as a tourist destination.

<span class="mw-page-title-main">Tourism in Malaysia</span>

Tourism in Malaysia is a major industry and contributor to the Malaysian economy. Malaysia was once ranked 9th in the world for tourist arrivals. In 2017, the Travel and Tourism Competitiveness Report ranked Malaysia 26 out of 141 countries using its Travel & Tourism Competitiveness Index (TTCI) which measures the various components and policies of a country that are in place to allow for the sustainable development of its travel and tourism sectors.

<span class="mw-page-title-main">Ministry of Culture and Tourism (Turkey)</span> Government ministry of the Republic of Turkey

The Ministry of Culture and Tourism is a government ministry of the Republic of Turkey, responsible for culture and tourism affairs in Turkey. Revolving fund management of the ministry is carried by DÖSİMM. On July 9, 2018, the newly elected President of Turkey Recep Tayyip Erdoğan announced his cabinet of the new Turkish political system. Mehmet Nuri Ersoy was appointed Minister of Culture and Tourism.

The Greek National Tourism Organisation, often abbreviated as GNTO is the governmental Board for the promotion of tourism in Greece. It functions under the supervision of the Ministry of Tourism.

<span class="mw-page-title-main">Tourism in Taiwan</span>

Tourism in Taiwan is one of the major industries and contributor to the economy of Taiwan. In 2022, Taiwan received under 900,000 international visitors, down from 11.8 million in 2019. Tourism affairs are managed by the Tourism Bureau of the Ministry of Transportation and Communications of Taiwan.

<span class="mw-page-title-main">Rural tourism</span>

Rural tourism is a form of tourism that focuses on actively participating in a rural lifestyle. It can be a variant of ecotourism, emphasizing sustainable practices and community involvement. Many villages can facilitate tourism because of the hospitality and eagerness of villagers to welcome or host visitors. The mechanization of agriculture has reduced the need for manual labor, leading to economic pressures on some villages and prompting young people to migrate to urban areas. However, a segment of the urban population is increasingly interested in visiting rural areas to experience and understand the rural lifestyle.

Ng Yen Yen is a Malaysian politician who had served in the Cabinet of Malaysia as Minister of Women, Family and Community Development from 2008 to 2009 and Minister of Tourism from 2009 to 2013. Her appointment as a full minister marked a milestone as the first Malaysian Chinese woman to hold a cabinet position.

<span class="mw-page-title-main">Ministry of Tourism (India)</span> Branch of the Government of India

The Ministry of Tourism, a branch of the Government of India, is the apex body for the formulation and administration of the rules, regulations and laws relating to the development and promotion of tourism in India. It facilitates the Indian department of tourism. The head of the ministry is the Minister of Tourism (India) held by Gajendra Singh Shekhawat.

<span class="mw-page-title-main">Malaysia–United Arab Emirates relations</span> Bilateral relations

Malaysia–United Arab Emirates relations refers to foreign relations between Malaysia and United Arab Emirates. United Arab Emirates has an embassy in Kuala Lumpur, and Malaysia has an embassy in Abu Dhabi. Relations between the two countries are mainly in economic co-operation.

1Malaysia was a political slogan coined by Malaysian former Prime Minister Najib Razak in 2009, with the stated goal of promoting ethnic harmony, national unity, and efficient governance. However, it quickly became embroiled in controversy.

<span class="mw-page-title-main">Ministry of Health (Malaysia)</span> Government ministry in Malaysia

The Ministry of Health is a ministry of the Government of Malaysia that is responsible for health system: health behaviour, cancer, public health, health management, medical research, health systems research, respiratory medicine, health promotion, healthcare tourism, medical device, blood collection, leprosy control, clinical research, health care, dental care, health institution, laboratory, pharmaceutical, patient safety.

The Ministry of Tourism, Culture and Sport, was created on January 18, 2010 when the Ministry of Culture and the Ministry of Tourism were combined under one ministry. Sport was added to the portfolio in 2011. It is responsible for the development of policies and programs and the operation of programs related to tourism, arts, cultural industries, heritage sectors and libraries, in Ontario. The Ministry works in partnership with its agencies, attractions, boards and commissions and the private sector to maximize the economic, cultural and social contributions of its agencies and attractions, while promoting the tourism industry and preserving Ontario's culture and heritage.

Tourism in Ghana is regulated by the Ministry of Tourism, Arts & Culture. This ministry is responsible for the development and promotion of tourism related activities in Ghana.

<span class="mw-page-title-main">Lee Ee Hoe</span> Malaysian tourism industry worker

Dato' Sri Lee Ee Hoe, JP, also known as Leesan, is a Malaysian businessman in the tourism industry. He was the first recipient in the tourism industry to be bestowed the Order of the Rising Sun, Gold and Silver Rays by the Emperor of Japan in 2015. This is in recognition of his longstanding contributions in the development and promotion of tourism between Japan and Malaysia, as well as his bold move to lead the first tour to Japan soon after Japan's devastating tsunami and earthquake in 2011.

The Rivers State Ministry of Culture and Tourism is a government ministry of Rivers State, Nigeria entrusted with the formulation and implementation of policies to promote culture and tourism with a view to stimulating economic growth in the state. The ministry's mandate is to "Put in place programmes and events that attract international, national and local tourists."

<span class="mw-page-title-main">Uttar Pradesh Tourism</span> Indian state tourism agency

Uttar Pradesh Tourism is a state government agency which is responsible for promotion of tourism in the Indian state of Uttar Pradesh. The department is also responsible for drafting and implementation of the tourism policy, including heritage, air service, and eco-tourism policies for Uttar Pradesh.

<span class="mw-page-title-main">Economic impact of the COVID-19 pandemic in Malaysia</span>

The COVID-19 pandemic in Malaysia has had a significant impact on the Malaysian economy, leading to the devaluation of the Malaysian ringgit (MYR) and the decline in the country's gross domestic product. The pandemic also adversely affected several key sectors including entertainment, markets, retail, hospitality, and tourism. Besides shortages in goods and services, many businesses had to cope with social distancing and lockdown restrictions, which affected their operations and revenue. The pandemic also drew attention to workplace safety and the exploitation of migrant workers working in Malaysian industries.

References

  1. "Manoharan appointed as new Tourism Malaysia DG". The Star. 26 February 2024. Retrieved 27 February 2024.
  2. "Ammar now Tourism Malaysia deputy DG due to under-performance, says Tiong". The Star. 24 February 2024. Retrieved 27 February 2024.
  3. "Tourism Malaysia Corporate Site". tourism.gov.my. Retrieved 2021-10-16.
  4. "Malaysia News". Carlton Football Club. Archived from the original on 15 September 2009. Retrieved 23 April 2012.
  5. 1 2 Tourism Malaysia Develops Unique Products To Woo Kiwis, Bernama, 20 August 2010
  6. Saddique, Imran. "Malaysia makes strong pitch for luring more visitors | Investvine". Investvine. Retrieved 2016-03-10.
  7. Gov't coughed up RM400k for Yen Yen's yen for trips Malaysiakini. Published 22 Dec 2015 7:52 am Updated 22 Dec 2015 7:56 am
  8. "Former Najib Appointed Scandalous Tourism Chairman Using TM Yearly RM 350 Million Budget To Award Contract In Return For 'China Doll Service' In Presidential Suite". The Coverage. 17 December 2018. Retrieved 19 December 2018.