Winx Club: The Magic Is Back is an Italian animatedfantasy television series created by Iginio Straffi and produced by Rainbow and Rai Kids. A reboot of the 2004 series Winx Club, the series is set in a magical universe and tells the story of Bloom, a teenage girl from planet Earth who discovers she is a fairy. Enrolling at Alfea College, she befriends five other fairies and forms a group called the Winx Club, fighting a long series of enemies threatening the Magic Dimension.
Iginio Straffi officially announced the reboot in November 2022.[1] In January2023, Paramount (the owner of Nickelodeon) sold its ownership stake in Rainbow back to Straffi, allowing him full creative control of the reboot.[2]
Before its debut in Italy, the series was first shown in the United Kingdom on 8 September 2025 on BBC iPlayer and CBBC. It later premiered on 2 October 2025 on Netflix in selected international territories.
Premise
Set in the dimension of Magix, the series follows Bloom, a teenage girl from Earth who discovers her fairy powers and enrolls in Alfea, a boarding school for fairies and witches. She befriends Stella, Flora, Tecna, Musa and Aisha, ultimately forming the Winx Club to combat dark magical forces while exploring themes of friendship, identity, and empowerment.[3]
Production
On November6, 2022, Iginio Straffi announced that "a brand new CG Winx animated series reboot is going into production" at the Rainbow studio.[1][4] In January2023, Paramount (the owner of Nickelodeon) sold its ownership stake in Rainbow back to Straffi, allowing him full creative control of the reboot.[2]
The project began development as a ninth season soft reboot under the title Winx Club Shorts in as early as 2021,[5] but it was later expanded into a full-length reboot.[6] Originally slated for a 2024 release,[7] it was delayed until September 2025, with the first 13 episodes premiering in fall and the remaining 13 expected in the spring of 2026. The first official preview debuted at Napoli Comicon 2024.[8][9]
Rainbow describes the reboot as a "modern fantasy saga" using CGI animation across 26 episodes (~24 minutes each), blending return to original tone with contemporary themes.[10][11][12]
The first official trailer premiered on July 19, 2025. The original Italian voice cast reprised their roles for the Italian dub.[13][14]
The English voices were recorded at New York's 3Beep studio. The voice director was Tom Wayland.
Music
The opening theme of the series, "Under the Sign of Winx", is performed by Clara Soccini and features a remix by Dav and Vvenice. It was released digitally on 8 September 2025.[18]
The transformation theme, "Forever Winx", was performed by Virginia Bocelli and released digitally on 2 May 2025.[19][20]
The ending theme of the series, "From Now On", is performed by Virginia Bocelli.[21]
Other songs featured in the series include a mix of original tracks by Clara Soccini, Virginia Bocelli, Emily Middlemas, and Elisa Rosselli. The following table summarizes the songs, performers, composers, lyricists, and relevant notes:
In June 2024, Rainbow announced a partnership with Giochi Preziosi and Playmates Toys as master licensees for a new toy line inspired by the reboot series. The toy collection will include fashion dolls, accessories, role-play items, and playsets, with Playmates handling distribution across the Americas, Asia, Australia, and more, while Giochi Preziosi covers Europe and the United Kingdom.[22][23]
Bloom discovers she has magical powers on her 16th birthday, after a scary encounter with a magical creature. She is rescued by Stella and Flora, two Fairies from Alfea School for Fairies and Witches.
2
2
"Fata o strega?" "Which Fairy is Witch?"
8September2025(2025-09-08)
2 October 2025
Bloom is torn when she learns she must take a test at Alfea to determine whether she is a fairy or a witch. The Trix take advantage of her doubts, pushing her closer to despair.
3
3
"Winx contro Trix" "Winx vs. Trix"
8September2025(2025-09-08)
3 October 2025
When Stella's ring mysteriously disappears, the Winx embarks on a risky mission to retrieve it from Cloud Tower. As they explore the school's eerie tunnel, Bloom faces a powerful awakening.
4
4
"Trucchi de streghe" "A Trick by the Trix"
8September2025(2025-09-08)
6 October 2025
The Winx face their toughest physical exam yet, pushing their magic and teamwork to the limits. Meanwhile, Bloom attempts to bond with the mysterious Damien.
5
5
"Shopping a Magixia" "The Shopping Trip"
8September2025(2025-09-08)
7 October 2025
The Winx plan a day of adventure in Magixia, but Griselda's strict restrictions and an incomplete project keep them grounded... until Robin helps them sneak away.
6
6
"Avventura nella foresta" "Into the Woods"
8September2025(2025-09-08)
8 October 2025
Despite Faragonda sealing their powers away, the Winx are sent on a challenging camping trip in the Dark Forest. Meanwhile, Vexius seizes the opportunity to capture Bloom's Dragon Flame.
7
7
"Il lato oscuro di Bloom" "Dark Bloom"
8September2025(2025-09-08)
9 October 2025
A dark spell turns Bloom into Dark Bloom, turning her against her friends and wreaking chaos at Alfea. Meanwhile, Aisha's love for dance clashes with her parents' expectations.
8
8
"Le fate Rock 'n Roll" "Rock and Roll Fairies"
8September2025(2025-09-08)
TBA
Excitement builds as Musa's concert in Magixia approaches, but her nerves skyrocket when a mysterious agent shows interest, planning their next dangerous move against Bloom.
9
9
"La Camera delle Simulazioni" "The Simulation Room"
8September2025(2025-09-08)
TBA
As the Winx prepare for an unexpected Simulation Room test, Damien struggles in the room and each girl faces their deepest fears, revealing vulnerabilities they never anticipated.
10
10
"Il nuovo amore di Stella" "Stella's New Crush"
8September2025(2025-09-08)
TBA
Bloom learns from Faragonda that she possesses the powerful Dragon Flame, but she fears the dangers it might bring. Meanwhile, Stella is excited about a blind date with the mysterious Prince Luke.
11
11
"Un nuovo nemico" "A New Enemy"
8September2025(2025-09-08)
TBA
When Vexius launches a devastating attack on Red Fountain, the Winx and Specialists must unite to protect the school. Meanwhile, Bloom uncovers a shocking connection between Vexius and the Dragon Flame.
12
12
"La Fortezza di Roccaluce" "Lightrock Fortress"
8September2025(2025-09-08)
TBA
With Vexius' dark power growing, Alfea prepares for a looming battle, but Bloom's sudden disappearance raises alarm. Meanwhile, Bloom learns a shocking truth about her past and her family.
13
13
"il potere della Fiamma di Drago" "The Power of the Dragon Flame"
8September2025(2025-09-08)
TBA
Bloom and the Winx uncover shocking truths about the Dragon Flame's origins and its connection to Damien and Vexius. Meanwhile, Bloom faces a personal revelation that will change everything.
Reception
Winx Club: The Magic Is Back faced criticism after reports surfaced that generative AI had been used in the series' production, including its concept art, character designs, and promotional material.[24] An article in The Beaver newspaper argued, "For a show that 'immortalises Y2k fashion' and integrates characters' appearances into their personality and overall story, [using AI instead of artists] comes off as insulting to long-time fans of the franchise."[25] Rainbow's official website confirms the use of AI in their productions.[26] Both Rainbow's website and official LinkedIn page publicly announced that the company is hiring AI prompt engineering experts with "skills in designing and optimizing prompts for generative AI models (e.g., ChatGPT, Claude, Gemini)."[26][27]
1 2 SemiColonWeb (24 January 2023). "Good Morning, Cinecittà!". news.cinecitta.com. Archived from the original on 25 January 2023. Retrieved 2023-02-25.
1 2 Winx. Retrieved 2025-07-13– via www.bbc.co.uk.
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