Winx Club: The Magic Is Back is an upcoming Italian animatedfantasy television series created by Iginio Straffi and produced by Rainbow and Hampa Animation Studio. A reboot of the 2004 series Winx Club, the series is set in a magical universe and tells the story of Bloom, a teenage girl from planet Earth who discovers she is a fairy. Enrolling at Alfea College, she befriends five other fairies and forms a group called the Winx Club, fighting a long series of enemies threatening the Magic Dimension.
It is scheduled to premiere on 2 October 2025 on Netflix in selected international territories.
Premise
Set in the dimension of Magix, the series follows Bloom, a teenage girl from Earth who discovers her fairy powers and enrolls in Alfea, a boarding school for fairies and witches. She befriends Stella, Flora, Tecna, Musa and Aisha, ultimately forming the Winx Club to combat dark magical forces while exploring themes of friendship, identity, and empowerment.[1]
Production
On November6, 2022, Iginio Straffi announced that "a brand new CG Winx animated series reboot is going into production" at the Rainbow studio.[2][3] In January2023, Paramount (the owner of Nickelodeon) sold its ownership stake in Rainbow back to Straffi, allowing him full creative control of the reboot.[4]
The project began development as a ninth season soft reboot under the title Winx Club Shorts in as early as 2021,[5] but it was later expanded into a full-length reboot.[6] Originally slated for a 2024 release,[7] it was delayed until September 2025, with the first 13 episodes premiering in fall and the remaining 13 expected in the spring of 2026. The first official preview debuted at Napoli Comicon 2024.[8][9]
Rainbow describes the reboot as a "modern fantasy saga" using CGI animation across 26 episodes (~24 minutes each), blending return to original tone with contemporary themes.[10][11][12]
The first official trailer airs on July 19, 2025. The voice cast of the Winx, the Trix, and Headmistress Griffin will reprise their roles.[13][14]
The transformation theme, "Forever Winx", was performed by Virginia Bocelli and released digitally on May 2, 2025.[20][21]
Merchandise
In June 2024, Rainbow announced a partnership with Giochi Preziosi and Playmates Toys as master licensees for a new Winx Club toy line inspired by the reboot series. The toy collection will include fashion dolls, accessories, role-play items, and playsets, with Playmates handling distribution across the Americas, Asia, Australia, and more, while Giochi Preziosi covers Europe and the United Kingdom.[22][23]
Episodes
Seasons 1 and 2 will consist of 26 episodes (~24 min each), with the first half airing in fall 2025 and the second in spring 2026.
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