Wonderbly

Last updated
Wonderbly
Company type Public
Industry Publishing
Founded2012 in England
Headquarters London, England
Website www.wonderbly.com

Wonderbly, previously Lost My Name, [1] is a technology and publishing business that produces personalized books for children and adults. Launched in 2012, [2] Wonderbly has sold over 8 million books in 169 countries and territories, and their titles are available in 11 languages. The company's headquarters are in Bloomsbury, London. [3]

Contents

Products

The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name [4] , is a personalised picture book for readers whose age ranges between two and six years old. The book tells of a child who has lost their name and goes on an adventure to find it. [4] Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name. [5]

The Little Boy/Girl Who Lost His/Her Name has been translated into British English, [6] American English, [7] German, [8] French, [9] Spanish, [10] Italian, [11] Dutch, [12] Chinese [13] and Japanese. [14]

Wonderbly followed this up with The Incredible Intergalactic Journey Home, [15] a picture book personalised around a child's address that featured a satellite image of their real home.

Wonderbly's third title, Kingdom of You, [16] is a personalised picture book based on a child's favourite things.

Most recently Wonderbly released The Birthday Thief, [17] which uses a child's birthdate as its narrative structure.

History

Wonderbly was founded by Asi Sharabi, former advertising exec; [18] Tal Oron, creative technologist; David Cadji-Newby, a television writer and novelist; and Pedro Serapicos, an illustrator and graphic designer. [19] The company is currently headquartered in East London. [20]

In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures, [21] and in July 2017, another $8.5 million Series B round led by Ravensburger. [22] The company also underwent a rebrand from Lost My Name to Wonderbly [1] in the same month.

In July 2021, private equity firm Graphite Capital acquired Wonderbly. [23] [24]

Recognition

The company won recognition in Series 12 of BBC's Dragon's Den , [25] [26] where two of the co-founders appeared on British and Australian television to secure a record breaking investment. [27]

Awards

2014

2015

2016

2017

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References

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