History
Wonderbly was founded by Asi Sharabi, former advertising exec; [4] The company is currently headquartered in East London. [5]
In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures, [6] and in July 2017, another $8.5 million Series B round led by Ravensburger. [7] The company also underwent a rebrand from Lost My Name to Wonderbly [1] in the same month.
In July 2021, private equity firm Graphite Capital acquired Wonderbly. [8] [9]
On 4 June 2025, it was announced that Penguin Random House had acquired Wonderbly. [10]
Products
The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name [11] , is a personalised picture book for readers whose age ranges between two and six years old. The book tells of a child who has lost their name and goes on an adventure to find it. [11] Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name. [12]
The Little Boy/Girl Who Lost His/Her Name has been translated into British English, [13] American English, [14] German, [15] French, [16] Spanish, [17] Italian, [18] Dutch, [19] Chinese [20] and Japanese. [21]
Wonderbly followed this up with The Incredible Intergalactic Journey Home, [22] a picture book personalised around a child's address that featured a satellite image of their real home.
Wonderbly's third title, Kingdom of You, [23] is a personalised picture book based on a child's favourite things.
Most recently Wonderbly released The Birthday Thief, [24] which uses a child's birthdate as its narrative structure.
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