YouTube career
Lewis initially had several YouTube channels, on which he would experiment with various ideas before setting up his main YouTube channel "Wroetoshaw", in 2012, and uploading primarily FIFA and football content. His name comes from a contraction of players Nicky Wroe and Tom Bradshaw. [15] Lewis was the last member to join the British collective, Sidemen, in 2014, after being approached by Zerkaa at a FIFA gaming event in New York City earlier that year. [1] [16] Lewis was described as "a superstar before the Sidemen" and that he was falling in with the wrong crowds within YouTube and the Sidemen decided to take him under their wing. [17] [18] [19] [20] As of 2025, Lewis' main channel, 'W2S', has over 16 million subscribers. Lewis hasn't published any videos on his main channel since 2019, instead publishing on 'W2S+'. [21] [22] [23]
In 2017, Lewis received a YouTube Diamond Play Button for surpassing 10 million subscribers on the platform. [24]
In 2018, Lewis set a Guinness World Record for having the most subscribers and views for a dedicated FIFA channel. [25]
After managing to keep his hand on a $2.5 million private jet longer than 11 other influencers in a MrBeast video in 2022, Lewis won the jet, gifting it to his siblings. [14] [26]
In 2023 Lewis won another Guinness World Record for gaining the most views for a crossbar challenge video on YouTube. [27]
Other Ventures
Sidemen businesses
Lewis and the Sidemen have founded multiple businesses throughout their online careers. In 2014 the group launched a clothing brand under the Sidemen Clothing banner. [28] In November 2021, they founded a restaurant chain known as Sides in collaboration with Reef. [29] In October 2022, they launched their own vodka brand known as XIX Vodka. [30] in March 2024, they launched a breakfast cereal brand known as Best Cereal in collaboration with Mornflake. [31] [32] [33]
Kicktown
In late 2019 Lewis opened an interactive football challenge experience in the The O2 Arena, known as 'Kicktown'. The experience focused on allowing customers to do various football tricks and record their attempts. [34] [35] Due to COVID-19, Kicktown was permanently closed in 2020. [36]
Music
Lewis has written and uploaded multiple songs on YouTube. He first uploaded "KSI Sucks", a diss track aimed at KSI and RiceGum, on August 8, 2017, as a response to KSI "leaving" the Sidemen. [37] [38] [39] Lewis uploaded another diss track aimed at KSI titled "KSI Exposed", however the video was removed from YouTube, by Lewis, due to Lewis, saying he took the video too far. He has also featured on Sidemen songs "Merry Merry Christmas", featuring LayZ and Jme as well as "This or That" which charted number 23 on the UK Independent Singles Chart and number 14 on the New Zealand Hot Singles Chart. [40] [41]
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