History
Ben Habib, who had fallen out of favour with Nigel Farage and left Reform UK, had stated his intention to form a party to the right of Reform. [4]
In April 2025, Habib announced he would be taking over the Integrity Party, which had been created by Christian Russell and Richard J. Shaw in 2024. [5] Habib stated that he intended to make sure the party was properly set up and organised before applying to the Electoral Commission for registration. [5]
On 30 June 2025, Habib announced that he had launched a political party, Advance UK. He aims to reach 30,000 members. [4] The party has the same legal identity as the Integrity Party, with the limited company previously named as the Integrity Party having been renamed as the Advance UK Party Limited. [3]
The party’s launch coincided with the announcement of Restore Britain, a organisation set up by another former Reform UK member, independent MP Rupert Lowe.
Richard Inman, an event organiser for prominent far-right [6] [7] activist Tommy Robinson, and member of UKIP's National Executive Committee (NEC), announced on 4 July 2025, that he had joined the party. [8] Robinson himself announced he would be joining the party in early August, posting a video endorsing Advance, recorded in advance as he had left the country following an alleged assault suspected to be committed by him in late July. [9] [10]
Research from Hope Not Hate in August 2025 suggested that a Durham county councillor, Paul Bean, was going to join Advance UK to become its first councillor. [11]
In August 2025, Elon Musk declared his support for Advance UK, stating "Advance UK will actually drive change. Farage is weak sauce who will do nothing", [12] and Habib himself claimed that Musk had urged him to set up a party earlier in 2025. [2]
Ideology and policy
Habib, who previously served as a Brexit Party MEP for London from 2019 until 2020, and later stood as the Reform UK parliamentary candidate in both the 2024 Wellingborough by-election, and in Wellingborough and Rushden at the 2024 general election, announced the creation of Advance UK with the stated aim of "saving the United Kingdom of Great Britain and Northern Ireland." The party emphasizes principles such as national sovereignty, freedom of speech, democracy, and equality before the law. [4] [13]
In April 2025, he described that the then Integrity Party would remove all of the Quangos created by Tony Blair, and enact "Liz Truss style" tax-cuts. [5]
The party has been described by Sean O’Grady in The Independent as amongst the far-right fringe parties and 'quite possibly' extremist. [3] It has also been labelled as far-right in articles from Nation.Cymru [14] and the Evening Standard , [15] while the Daily Mirror described it as 'hard-right'. [16]
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