Bernard Matthews Foods

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Bernard Matthews Foods Limited
Company type Private limited company
Industry Farming
Food products
Founded1950
Founder Bernard Matthews
Headquarters Great Witchingham, Norfolk, England
Key people
Robert Burnett (Chief Executive Officer)
ProductsTurkey products
Revenue £341.4 million (12 months ended 1 July 2012) [1]
£5.3 million (12 months ended 1 July 2012) [1]
£2.0 million (12 months ended 1 July 2012) [1]
Owner Ranjit Singh Boparan
Number of employees
2,575
Website www.bernardmatthews.com

Bernard Matthews Foods Limited [2] [3] is a British farming and food products business with its headquarters in Great Witchingham, Norfolk, England, which specialises in turkey products.

Contents

Founded by Bernard Matthews in 1950, it has 56 farms throughout Norfolk, Suffolk and Lincolnshire farming nearly 7 million turkeys each year. [4] It also has poultry production operations in Derby and Sunderland. The company breeds and rears both indoor and free range turkeys on its farms, and is an integrated agricultural business.

History

The company was founded in 1950 by Bernard Matthews from his home with his wife, twenty turkey eggs and an incubator. [5] [6]

In 1955, its headquarters were moved to its present location, Great Witchingham Hall near Norwich. [7] [6] Bernard Matthews entered the Guinness Book of Records in 1960 as the biggest turkey farmer in Europe. [8] [9] In 1971, the company was publicly listed. [10] [11] [12]

In 1980, they launched their first TV commercial featuring Turkey Breast Roast, with Matthews himself introducing the famous 'Bootiful' catchphrase in his thick Norfolk accent. [13] [6] Bernard Matthews successfully fought off a take-over bid from US food giant Sara Lee in 2000. [14] The following year, the company was bought back by the Matthews family and made private again. [15] [11] [12]

Contract workers were convicted of animal cruelty in 2006 for playing 'baseball' with live turkeys. [16] There were further troubles in 2007, when the company's farm in Holton suffered an outbreak of the H5N1 strain of avian influenza. [17] The same year, the company's factory B plant closed, with staff moved to A plant, causing many to leave or be relocated at its parent plant up the road.

By July 2008, the company had re-branded itself from Bernard Matthews Foods to Bernard Matthews Farms, and stated that all its turkey products would be made with British turkey from its own farms. [18] The company also unveiled a plan to reposition the company comprising three key elements: refocusing on British Turkey farming and production, making products that claim to better meet the needs of consumers today, and championing British agriculture. [19] [20]

In January 2010, Bernard Matthews resigned from the post of Chairman, coinciding with his 80th birthday. [21] [22] In April that year, the company began a new advertising campaign, bringing back its 'Bootiful' catchphrase that had previously been used between 1980 and 2007. [23] On 25 November 2010, founder Bernard Matthews died. [22]

The business was bought out by turnaround experts, Rutland Partners in September 2013. [24] [25] In September 2016, the company was sold to an investment company owned by Ranjit Singh Boparan for £87.5 million. [26]

Operations

Bernard Matthews has four main operating sites within the UK: Great Witchingham (Norfolk), Holton (Suffolk), Derby (Derbyshire) and Sunderland (Tyne & Wear).

Bernard Matthews Limited is based in the East of England and produces a range of fresh, cooked and frozen turkey products which it sells across the UK. [1] It employs around 2,200 staff and farms around 7 million turkeys per annum. [1] It has 56 turkey farms and two production sites located in Norfolk and Suffolk. Bernard Matthews Limited is Assured Food Standards (Red Tractor) accredited [27] and its production sites have ISO 14001 accreditation.[ citation needed ]

The Derby and Sunderland sites joined Bernard Matthews in October 2021.

Past Operations

Bernard Matthews Oldenburg is based in the north of Germany. It produces a range of fresh, cooked and frozen poultry products which it sells across Germany and northern Europe. [28] The operation was sold to Sprehe group in July 2016 for £11.9 million and still operates under the Bernard Matthews brand. [29]

SáGa Foods is based in northwest Hungary and employs around 800 staff. [1] It produces a range of poultry products which it sells across Central Europe. It was part of the Bernard Matthews group from 2003 until January 2020 when the business was sold to Mastergood, a Hungarian poultry producer. [30]

Products

The company produces a range of cooked, fresh and frozen British turkey, including products such as oven-ready whole birds, joints, cooked re-formed meats, and meal accompaniments, which accounts for over 90% of the business. Bernard Matthews also produces chicken products which are made with meat sourced from partners in South America. Fish was another product they once had in the 90s and 2000s with Golden Fishies before discontinuing.

Bernard Matthews Farms produces turkey for leading UK grocery supermarket chains for use under their own retail brands, and also for businesses supplying the out-of-home foodservice market.

Under the "Golden Norfolk Turkey" brand, Bernard Matthews Farms provides a frozen turkey range including whole birds in a variety of sizes, plus crowns and joints, basted and stuffed. New products under the Farms brand introduced in 2009 included several new seasonings, and an apricot and date stuffing. [31]

Turkey Twizzlers

One of Bernard Matthews' formed-meat products, Turkey Twizzlers, containing 34% turkey, [32] became synonymous with cheap food for children. [33] [34] They became a subject of debate in 2005, when they were singled out for particular criticism by celebrity chef Jamie Oliver in his television series Jamie's School Dinners . The product became an emblem of the mass-produced processed food that Oliver wanted to remove from school meals. In the wake of the programme, several major catering organisations announced that they would no longer serve Turkey Twizzlers in schools. [35] [36] Bernard Matthews discontinued the product in 2005 to avoid any further criticism and negative press coverage, although the publicity had increased consumption. [37]

In 2020, Bernard Matthews' relaunched the Turkey Twizzler brand, [38] [39] and they went back on sale in Iceland Stores and other major retailers in the United Kingdom. [40]

Animal welfare

On 7 September 2006, two contract workers were convicted of animal cruelty after being covertly filmed by a member of staff from Hillside Animal Sanctuary, playing 'baseball' with live turkeys. The two men were sentenced to a 200-hour community service which was later criticised as being 'derisory' by some animal welfare organisations. [16] [41] Palmer's and Allan's defence lawyer, Simon Nicholls, stated that their actions were part of a 'culture' at the Norfolk plant and, describing the conditions in the unit as "appalling", said: "You can see why people move to an organic, more open type of farming." [42] In response, the company took out a newspaper advertisement condemning the animal cruelty, stating that the men concerned were sub-contractors, and that none of its employees abused livestock. [41] A spokesman stated that they were committed to the "highest standards" of animal welfare. [43]

Avian flu outbreak

Map of the zones during the outbreak. 2007-Map-Avianflu-zones.png
Map of the zones during the outbreak.

The 2007 Bernard Matthews H5N1 outbreak was an occurrence of avian flu in England that began on 30 January 2007. The infection was caused by the H5N1 subtype of the Influenza A virus and occurred at one of Bernard Matthews' farms in Holton, Suffolk. A range of precautions were instituted including a large cull of turkeys, the imposition of segregation zones, and a disinfection programme for the plant.

It emerged in a highly critical report from Defra that there was a series of biosecurity failings at the Holton plant, some of which had been drawn to the company's attention in the past. [44]

Though the cause of the outbreak has not been determined, Bernard Matthews regularly transported turkeys and turkey products between the UK and its plant in Hungary, and the H5N1 bird flu strains found in Hungary and Britain were effectively genetically identical. [45]

Consequences of the outbreak included bans by a number of countries on the importation of poultry from Britain, a sharp fall in sales of Bernard Matthews products resulting in workers being laid off and a collapse in confidence in the brand. [46]

Food Safety

A Channel 4 Dispatches investigation broadcast in December 2023 sending two undercover reporters into a Bernard Matthews factory in Suffolk. [47]

Employees were recorded falsifying safety records and instructing the recruited reporters to do the same. Inspected frozen food that was -2 degrees Celsius was recorded as -18.

An employee was recorded kicking a piece of turkey that had fallen from the production line and then picking it up and discarding it before touching an active conveyer belt carrying food with the same gloves.

Both the undercover reporters found that food was contaminated with plastic and machinery to detect metal in products was defective, but neither was investigated when brought to the attention of superiors.

Related Research Articles

<span class="mw-page-title-main">Avian influenza</span> Influenza caused by viruses adapted to birds

Avian influenza, also known as avian flu, is a bird flu caused by the influenza A virus, which can infect people. It is similar to other types of animal flu in that it is caused by a virus strain that has adapted to a specific host. The type with the greatest risk is highly pathogenic avian influenza (HPAI).

<span class="mw-page-title-main">Influenza A virus subtype H5N1</span> Subtype of influenza A virus

Influenza A virus subtype H5N1 (A/H5N1) is a subtype of the influenza A virus which can cause illness in humans and many other species. A bird-adapted strain of H5N1, called HPAI A(H5N1) for highly pathogenic avian influenza virus of type A of subtype H5N1, is the highly pathogenic causative agent of H5N1 flu, commonly known as avian influenza. It is enzootic in many bird populations, especially in Southeast Asia. One strain of HPAI A(H5N1) is spreading globally after first appearing in Asia. It is epizootic and panzootic, killing tens of millions of birds and spurring the culling of hundreds of millions of others to stem its spread. Many references to "bird flu" and H5N1 in the popular media refer to this strain.

<span class="mw-page-title-main">Sárvár</span> Town in Vas, Hungary

Sárvár is a town in Vas County, Hungary.

<span class="mw-page-title-main">Global spread of H5N1</span> Spread of bird flu

The global spread of H5N1 influenza in birds is considered a significant pandemic threat. While other H5N1 influenza strains are known, they are significantly different on a genetic level from a recent, highly pathogenic, emergent strain of H5N1, which was able to achieve hitherto unprecedented global spread in 2008. The H5N1 strain is a fast-mutating, highly pathogenic avian influenza virus (HPAI) found in multiple bird species. It is both epizootic and panzootic. Unless otherwise indicated, "H5N1" in this timeline refers to the recent highly pathogenic strain of H5N1.

<span class="mw-page-title-main">Transmission and infection of H5N1</span> Spread of an influenza virus

Transmission and infection of H5N1 from infected avian sources to humans has been a concern since the first documented case of human infection in 1997, due to the global spread of H5N1 that constitutes a pandemic threat.

<span class="mw-page-title-main">Influenza A virus subtype H5N2</span> Virus subtype

H5 N2 is a subtype of the species Influenzavirus A. The subtype infects a wide variety of birds, including chickens, ducks, turkeys, falcons, and ostriches. Affected birds usually do not appear ill, and the disease is often mild as avian influenza viral subtypes go. Some variants of the subtype are much more pathogenic than others, and outbreaks of "high-path" H5N2 result in the culling of thousands of birds in poultry farms from time to time. It appears that people who work with birds can be infected by the virus, but suffer hardly any noticeable health effects. Even people exposed to the highly pathogenic H5N2 variety that killed ostrich chicks in South Africa only seem to have developed conjunctivitis, or a perhaps a mild respiratory illness. There is no evidence of human-to-human spread of H5N2. On November 12, 2005 it was reported that a falcon was found to have H5N2.

<span class="mw-page-title-main">Influenza A virus subtype H7N3</span> Virus subtype

Influenza A virus subtype H7N3 (A/H7N3) is a subtype of the species Influenza A virus.

<span class="mw-page-title-main">Social effects of H5N1</span>

The social impact of H5N1 is the effect or influence of H5N1 in human society, especially the financial, political, social, and personal responses to both actual and predicted deaths in birds, humans, and other animals. Billions of dollars are raised and spent to research H5N1 and prepare for a potential avian influenza pandemic. Over ten billion dollars were lost, and over two hundred million birds were killed to contain H5N1. People reacted by buying less chicken causing poultry sales and prices to fall. Many individuals stockpiled supplies for a possible flu pandemic.

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<span class="mw-page-title-main">Holton, Suffolk</span> Human settlement in England

Holton is a village and civil parish in the East Suffolk district, in the county of Suffolk, England, near the town of Halesworth, with a population of 832 in the 2011 Census. Holton is split into two parts — Upper Holton and Holton.

<span class="mw-page-title-main">Global spread of H5N1 in 2006</span>

The global spread of H5N1 in birds is considered a significant pandemic threat.

<span class="mw-page-title-main">Global spread of H5N1 in 2005</span> Pandemic threat

The global spread of H5N1 in birds is considered a significant pandemic threat.

Bernard Trevor Matthews CVO CBE QSM was the founder of Bernard Matthews Foods, a company that is best known for producing turkey meat products.

<span class="mw-page-title-main">2007 Bernard Matthews H5N1 outbreak</span> Avian influenza outbreak in United Kingdom in 2007

The 2007 Bernard Matthews H5N1 outbreak was an occurrence of avian influenza in England caused by the H5N1 subtype of Influenza virus A that began on 30 January 2007. The infection affected poultry at one of Bernard Matthews' farms in Holton in Suffolk. It was the third instance of H5N1-subtype detected in the United Kingdom and a range of precautions were instituted to prevent spread of the disease including a large cull of turkeys, the imposition of segregation zones, and a disinfection programme for the plant.

<span class="mw-page-title-main">Great Witchingham</span> Human settlement in England

Great Witchingham is a village and civil parish in the English county of Norfolk about 11 miles (18 km) north-west of Norwich.

<span class="mw-page-title-main">Global spread of H5N1 in 2007</span>

The global spread of H5N1 in birds is considered a significant pandemic threat.

<span class="mw-page-title-main">Turkey meat</span> Meat from a turkey

Turkey meat, commonly referred to as just turkey, is the meat from turkeys, typically domesticated turkeys but also wild turkeys. It is a popular poultry dish, especially in North America and the United Kingdom, where it is traditionally consumed as part of culturally significant events such as Thanksgiving and Christmas respectively, as well as in standard cuisine.

<span class="mw-page-title-main">H5N1 vaccine</span> Vaccine designed to provide immunity against H5N1 influenza

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<span class="mw-page-title-main">2020–2023 H5N8 outbreak</span> Outbreak of Avian influenza in poultry farms and wild birds

In the early 2020s, an ongoing outbreak of avian influenza subtype H5N8 has been occurring at poultry farms and among wild bird populations in several countries and continents, leading to the subsequent cullings of millions of birds to prevent a pandemic similar to that of the H5N1 outbreak in 2008. The first case of human transmission of avian flu, also known as bird flu, was reported by Russian authorities in February 2021, as several poultry farm workers tested positive for the virus.

Since 2020, global cases of avian influenza subtype H5N1 have been rising, with cases reported from every continent as of February 2023 except for Australia and Antarctica. In late 2023, H5N1 was discovered in the Antarctic for the first time, raising fears of imminent spread throughout the region, potentially leading to a "catastrophic breeding failure" among animals that had not previously been exposed to avian influenza viruses. The virus involved in the outbreak is classified in H5 clade 2.3.4.4b.

References

  1. 1 2 3 4 5 6 "Results for the 12 months ended 1 July 2012" (PDF). Bernard Matthews Farms. Retrieved 1 January 2013.[ permanent dead link ]
  2. ↑ "BERNARD MATTHEWS FOODS LIMITED overview - Find and update company information - GOV.UK".
  3. ↑ "Terms & Conditions".
  4. ↑ "Company history". Bernard Matthews. Archived from the original on 6 August 2009. Retrieved 12 October 2009.
  5. ↑ Kennedy, Carol (2003). From Dynasties to Dotcoms : The Rise, Fall and Reinvention of British Business in the Past 100 Years. London: Kogan Page Ltd. ISBN   9780749441272.
  6. 1 2 3 Storey, Neil R. (1 November 2011). "Norfolk at Work: Six Notable Norfolk Businesses". The Little Book of Norfolk. History Press. ISBN   9780752494609.
  7. ↑ "Company history: The 50s". Bernard Matthews.
  8. ↑ "Company history: The 60s". Bernard Matthews.
  9. ↑ "Bernard Matthews: Is he stuffed?". The Independent. 6 February 2007. Retrieved 25 February 2017.
  10. ↑ "Company history: The 70s". Bernard Matthews.
  11. 1 2 Kavanagh, Michael (26 November 2010). "Man who put turkey on the people's plate". Financial Times. Retrieved 25 February 2017.
  12. 1 2 "BBC NEWS | Business | Profile: Bernard Matthews". news.bbc.co.uk. 9 February 2007. Retrieved 25 February 2017.
  13. ↑ "Company history: The 80s". Bernard Matthews.
  14. ↑ "Sara Lee pulls out of Bernard Matthews bidding". foodnavigator.com.
  15. ↑ "Company history: The 00s". Bernard Matthews.
  16. 1 2 "Inquiry call after turkey cruelty". BBC News. 7 September 2006. Retrieved 1 January 2010.
  17. ↑ Vidal, John; Lewis, Paul (5 February 2007). "Mystery deepens over cause of Suffolk bird flu outbreak". The Guardian. ISSN   0261-3077 . Retrieved 25 February 2017.
  18. ↑ "Norfolk turkey boss Bernard Matthews, 80, retires". BBC News . 24 January 2010. Retrieved 24 January 2010.
  19. ↑ "Financial Times Article". Financial Times. 25 July 2008. Retrieved 26 November 2009.
  20. ↑ "Financial Times Article". Financial Times. 25 July 2008. Retrieved 26 November 2009.
  21. ↑ "Bernard Trevor Matthews from Norwich, Norfolk work as Chairman, Company Director". aboutany.co.uk. Archived from the original on 26 February 2017. Retrieved 25 February 2017.
  22. 1 2 "Turkey tycoon Bernard Matthews dies". BBC News. 26 November 2010. Retrieved 25 February 2017.
  23. ↑ Mark Sweney (16 April 2010). "Bernard Matthews brings back 'bootiful'". The Guardian . Retrieved 23 April 2010.
  24. ↑ McClean, Paul (20 September 2016). "Rutland talks turkey on Bernard Matthews sale". Financial Times. Retrieved 25 February 2017.
  25. ↑ "Private equity owners of Bernard Matthews to sell stake – Farmers Weekly". Farmers Weekly. 1 July 2016. Retrieved 25 February 2017.
  26. ↑ "2 Sisters owner confirms Bernard Matthews purchase". foodmanufacture.co.uk. 20 September 2016.
  27. ↑ "www.redtractor.org.uk/site/REDT/Templates/GeneralNews.aspx?pageid=53&cc=GB". Red Tractor . Retrieved 23 April 2010.
  28. ↑ "Home". Home.
  29. ↑ "Bernard Matthews sells German subsidiary to lessen debt". 6 July 2016.
  30. ↑ "A Sága fejlődésének főbb mérföldkövei".
  31. ↑ "The Grocer. Bernard Matthews new products". 7 October 2009. Retrieved 26 November 2009.
  32. ↑ "What's in a Turkey Twizzler". The Guardian. 23 March 2005. Retrieved 11 March 2018.
  33. ↑ Woodward, Will (14 December 2004). "Banned in Scotland but good enough for English children". The Guardian. Retrieved 11 March 2018.
  34. ↑ Tickle, Louise (13 September 2016). "Will small schools go back to the Turkey Twizzler?". The Guardian. Retrieved 11 March 2018.
  35. ↑ Revill, Jo (6 March 2005). "Victory for Jamie in school meal war". The Guardian. Retrieved 11 March 2018.
  36. ↑ "Turkey Twizzler sales biting back". BBC News Online. 23 March 2005. Retrieved 1 January 2010.
  37. ↑ Plunkett, John (23 March 2005). "Children keep gobbling Turkey Twizzlers". The Guardian. Retrieved 11 March 2018.
  38. ↑ "Turkey Twizzlers to return 15 years after chef Jamie Oliver targeted them in campaign". Sky News. Retrieved 18 August 2020.
  39. ↑ Smithers, Rebecca (16 August 2020). "Jamie Oliver's worst nightmare: the return of the Turkey Twizzler". The Guardian. ISSN   0261-3077 . Retrieved 18 August 2020.
  40. ↑ "Turkey Twizzler".
  41. 1 2 "Turkey firm advert condemns abuse". BBC News. 15 September 2006. Retrieved 1 January 2010.
  42. ↑ "Inquiry call after turkey cruelty". BBC News. 7 September 2006. Retrieved 1 January 2010.
  43. ↑ "Turkey workers played 'baseball' with birds". The Guardian . 7 September 2006. Retrieved 18 May 2015.
  44. ↑ "Bernard Matthews faces prosecution for failures at bird flu plant", Philippe Naughton, Times Online, 16 February 2007
  45. ↑ "Tests confirm bird flu link to Hungary", John Vidal, The Guardian, 14 February 2007
  46. ↑ "Bernard Matthews loses sales", The Daily Telegraph, 14 February 2007
  47. ↑ How Safe Is Your Turkey? | Dispatches | Channel 4 Documentaries , retrieved 19 December 2023
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