Canadian Luge Association

Last updated
Canadian Luge Association
Jurisdiction Luge in Canada
Sponsor Sport Canada
Official website
www.luge.ca
Flag of Canada (Pantone).svg

The Canadian Luge Association is the governing federation for luge in Canada.

The Canadian Luge Association is an independent, non-profit national governing body for luge. It works with government agency Sport Canada and has hosted international events in 2012 and 2013. [1]

In 2009, the Canadian Luge Association raised awareness of its sponsorship needs with "for sale" decals on helmets during its World Cup season; the campaign resulted in a million-dollar sponsorship deal over five years, covering participation in two Winter Olympics. [2]

References

  1. ↑ Parent, Milena M.; Chappelet, Jean-Loup, eds. (2017). Routledge Handbook of Sports Event Management. Routledge. ISBN   978-1135104306.
  2. ↑ Rennie, Lindsay (1 August 2010). "The pros of amateurs: How amateur sports can put a sponsorship strategy at the top of the podium". Journal of Sponsorship. 3 (4). Henry Stewart Publications: 346. ISSN   1754-1360.


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