Celebrations (confectionery)

Last updated March 04, 2024

Celebrations logo since 2022 (Each of the 12 letters is inspired by the font of the eight different chocolate brands in the collection.)

Celebrations is a miniature chocolate bar collection made by Mars, Incorporated, launched in 1997. It comprises miniature versions of full size Mars brands. Celebrations have the tagline "Share the joy", and were one of the first mixed box of chocolates in the United Kingdom to bring together confectionery which had been already released in one box or tin instead of introducing new, especially-created confectionery made exclusively for the UK market, by a major producer.^[1] Celebrations boxes are now sold in multiple countries which tend to have the same brands as the UK (Galaxy goes under Dove in most countries), but do differ in some circumstances. Twix does not come in Australian celebrations for example.

On 3 November 2022 it was announced that Bounty bars would be removed from some labeled tubs in the UK after the manufacturers found that 40% of people hated them. A limited run of "No Bounty" tubs would be available, at 40 Tesco stores, in the weeks before Christmas. But a final decision had not been made after 18% of people named the Bounty as their favourite.^[2]^[3]

Rival products

Related Research Articles

Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world, after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.

Mars Inc. is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022. The company was ranked as the fourth-largest privately held company in the United States by Forbes. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery, Petcare, Food, and MARS Edge, the company's life sciences division.

Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk chocolate.

<span class="mw-page-title-main">Twix</span> Chocolate cookie bar

Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two or four bars in a wrapper.

Bounty is a coconut-filled, chocolate-enrobed candy bar manufactured by Mars, Incorporated, introduced in 1951 in the United Kingdom and Canada. It is a direct emulation of the Mounds bar introduced by Peter Paul in 1936, and also copies the milk chocolate enrobing of Hershey's Almond Joy, introduced in 1948. It is no longer domestically sold within the United States, only being available via import sales.

Galaxy is a chocolate bar, made and marketed by Mars Inc., and first manufactured in the United Kingdom in the 1960s. Galaxy is sold in the United Kingdom, Ireland, South Africa, the Middle East, Morocco, India, Pakistan, Malta, and is also sold in the United States, Canada, Mexico and various Continental European countries as Dove. In 2014, Galaxy was ranked the second-best-selling chocolate bar in the UK, after Cadbury Dairy Milk.

Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.

<span class="mw-page-title-main">Maltesers</span> Confectionery product made by Mars

Maltesers are a British confectionery product manufactured by Mars, Incorporated. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".

Heroes is a brand of boxed/tinned confectionery of a miniature collection of chocolate bars currently manufactured by Cadbury. Introduced in September 1999, they were a response to rival Mars' Celebrations and contain miniature versions of various Cadbury chocolate bars. Heroes are most popular around holidays, such as Christmas, Halloween and Easter.

Dove is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.

Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.

<span class="mw-page-title-main">Topic (chocolate bar)</span> Chocolate bar

Topic was a chocolate bar made by Mars, Incorporated in France and sold throughout Europe. It contained hazelnuts, nougat and caramel.

Revels are a chocolate coated confectionery with assorted centres made by Mars, Inc. They were first introduced into the United Kingdom in 1967.

Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.

Fuse is a brand of chocolate bar manufactured by Cadbury in India since 2016. A different bar of the same name was produced in the United Kingdom between 1996 and 2006.

Mars Canada Ltd is the Canadian division of Mars, Incorporated, a privately held multi-national company and a world leader in food, pet care products, and confectionery products.

"Cookies &" was a brand of cookie treats from the parent company Mars, Incorporated. In the United Kingdom, Ireland, Australia and the Netherlands, Cookies & was sold as "Bisc &". It consists of cookies coated in chocolate with added toppings "Cookies &" were introduced in 2002 to appeal to the 18–46 years old target market.

Moro is the brand name of a caramel and nougat layered chocolate bar currently made by Cadbury and sold in Australia, New Zealand, and the Middle East. This type is similar to the Mars bar or American-style Milky Way bar.

References

↑ Mars UK. "Chocolate and Ice Cream". Mars UK website. Archived from the original on 21 January 2012. Retrieved 13 January 2012.
↑ "Bounty bars removed from Celebrations tubs in trial". BBC News. 3 November 2022. Archived from the original on 4 November 2022. Retrieved 4 November 2022.
↑ Wood, Zoe (3 November 2022). "Mutiny on the Bounty: new Celebrations boxes exile divisive sweet". The Guardian. Archived from the original on 3 November 2022. Retrieved 4 November 2022.

External links

Celebrations UK site

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[1] Mars UK. "Chocolate and Ice Cream". Mars UK website. Archived from the original on 21 January 2012. Retrieved 13 January 2012.

[2] "Bounty bars removed from Celebrations tubs in trial". BBC News. 3 November 2022. Archived from the original on 4 November 2022. Retrieved 4 November 2022.

[3] Wood, Zoe (3 November 2022). "Mutiny on the Bounty: new Celebrations boxes exile divisive sweet". The Guardian. Archived from the original on 3 November 2022. Retrieved 4 November 2022.

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