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"Cookies &" was a brand of cookie treats from the parent company Mars, Incorporated. In the United Kingdom, Ireland, Australia and the Netherlands, Cookies & was sold as "Bisc &". It consists of cookies coated in chocolate with added toppings (i.e. M&M's, Snickers, Milky Way, and Twix.) "Cookies &" were introduced in 2002 to appeal to the 18–46 years old target market.
Cookies & joined a number of confectionery items discontinued by Mars, Incorporated shortly after disappointing sales, [1] though, the product did develop something of a cult following. The Cookies/Bisc & M&M's and Cookies/Bisc & Twix varieties are still sold in France as "M&M's Biscuit" and "Twix Top".
Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022. The company was ranked as the fourth-largest privately held company in the United States by Forbes. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery, Petcare, Food, and MARS Edge, the company's life sciences division.
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. The bar consists of caramel and nougat coated with milk chocolate.
Franklin Clarence Mars was an American business magnate who founded the food company Mars, Incorporated, which mostly makes chocolate candy. Mars' son Forrest Edward Mars developed M&M's and the Mars bar.
Snickers is a brand of chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars, Inc., producer of 3 Musketeers and Dove. The annual global sales of Snickers is over $380 million, and is noted as the most popular and bestselling candy bar in the world.
M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.
Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two or four bars in a wrapper.
Celebrations is a miniature chocolate bar collection made by Mars, Incorporated, launched in 1997. It comprises miniature versions of full size Mars brands. Celebrations have the tagline "Share the joy", and were one of the first mixed box of chocolates in the United Kingdom to bring together confectionery which had been already released in one box or tin instead of introducing new, especially-created confectionery made exclusively for the UK market, by a major producer. Celebrations boxes are now sold in multiple countries which tend to have the same brands as the UK, but do differ in some circumstances. Twix does not come in Australian celebrations for example.
3 Musketeers is a candy bar made in the United States and Canada by Mars, Incorporated. It is a candy bar consisting of chocolate-covered, fluffy, whipped nougat. It is a lighter candy bar similar to the global Milky Way bar and similar to the American version Milky Way bar only smaller and without the caramel topping. The 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars, introduced in 1932. Originally, it had three pieces in one package, flavored chocolate, strawberry and vanilla; hence the name, which was derived from the 1844 novel The Three Musketeers by Alexandre Dumas. Rising costs and wartime restrictions on sugar saw the phasing out of the vanilla and strawberry pieces to leave only the more popular chocolate. Costing five cents when it was introduced, it was marketed as one of the largest chocolate bars available, one that could be shared by friends.
Forrest Edward Mars Sr. was an American billionaire businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars.
Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada.
Reese's Take 5 is a candy bar that was released by The Hershey Company in December 2004. The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5.
Dove is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.
Topic was a chocolate bar made by Mars, Incorporated in France and sold throughout Europe. It contained hazelnuts, nougat and caramel.
The Zero candy bar, introduced in 1920, is a candy bar composed of a combination of caramel, peanut and almond nougat covered with a layer of white chocolate fudge. Its outwardly white color — an unusual color for a candy bar — has become its trademark. The coating melted at a higher temperature than brown chocolates, making the bar a popular choice for summer vending in the pre-air conditioning South. Zero resembles Snickers, a candy manufactured by Mars, except Zero is white instead of dark brown.
Balisto is a wholemeal biscuit bar snack manufactured by Mars, Incorporated, consisting of a digestive biscuit center and a variety of milky cream toppings, and coated in milk chocolate.
Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.
Mars Canada Ltd is the Canadian division of Mars, Incorporated, a privately held multi-national company and a world leader in food, pet care products, and confectionery products.
Mars Nederland is the Dutch division of Mars, Incorporated, a privately held multi-national company in food, pet care products, and confectionery products. It has its headquarters and main production site in Veghel, North Brabant known as Mars Nederland B.V. A second production site is located in Oud-Beijerland, South Holland. The chocolate factory in Veghel is the largest production site owned by Mars, Incorporated, and is among the largest chocolate factories in the world.
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