Devon Pritchard

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Devon Pritchard
5th President of Nintendo of America
Incumbent
Assumed office
January 1, 2026
Employer Nintendo (2006–present)

Devon Pritchard is an American businesswoman, who is currently the president and chief operating officer of Nintendo of America, the North American branch of the Japanese video game company Nintendo. [1] [2] She is the first woman to hold the title.

Contents

Career

Pritchard joined Nintendo of America in 2006 as head of the legal department during the transition from president Tatsumi Kimishima to Reggie Fils-Aimé. [3] She later took on leadership roles in marketing, business affairs, and publisher relations. [2] [4] In November 2021, she began acting as executive vice president of sales, marketing, and communications, a role made permanent in July 2022. [2] In this position, she oversaw strategy and execution across the United States and Canada, including physical and digital sales growth, marketing, advertising, events, social media, and original content. [2] She has contributed to major Nintendo Switch game launches, such as Pokémon Legends: Arceus , Kirby and the Forgotten Land , and Nintendo Switch Sports . [4] Upon assuming the role of president and COO, Pritchard will directly report to the also recently promoted Nintendo of America CEO Satoru Shibata, join the Nintendo of America board of directors and become an executive officer at Nintendo in Japan. [2] [5]

Personal life

Pritchard earned a bachelor's degree in biological sciences from Kansas State University, where she played on the university's volleyball team. In 2001, Pritchard obtained her doctorate in law from the Gonzaga University School of Law. [3] She is married to Nathan Pritchard and together they have two children. [6]

References

  1. ↑ Scullion, Chris (September 25, 2025). "Doug Bowser is stepping down as Nintendo of America president and COO". Video Games Chronicle. Archived from the original on September 25, 2025. Retrieved September 27, 2025.
  2. 1 2 3 4 5 Shea, Brian (September 25, 2025). "Doug Bowser Retiring From Nintendo Of America, Devon Pritchard Named President And COO". Game Informer . Archived from the original on September 25, 2025. Retrieved September 27, 2025.
  3. 1 2 Norman, Jim (September 26, 2025). "Who Is Devon Pritchard? - Meet The Next NOA President Stepping Into Bowser's Boots". Nintendo Life. Archived from the original on September 26, 2025. Retrieved September 27, 2025.
  4. 1 2 Lane, Gavin (July 11, 2022). "Devon Pritchard Becomes Nintendo Of America's Newest Executive". Nintendo Life. Archived from the original on July 11, 2022. Retrieved September 27, 2025.
  5. ↑ Hagues, Alana (September 25, 2025). "Nintendo Of America President Doug Bowser Announces Retirement". Nintendo Life. Archived from the original on September 26, 2025. Retrieved October 1, 2025.
  6. ↑ Guevara, Natalie (November 15, 2021). "Devon Pritchard: 'People want to understand why decisions are being made'". American City Business Journals . Retrieved January 6, 2026.
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