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Princess Marcella Borghese (1911-2002) was a manufacturer of cosmetics. [1]
Marcella Fazi was born in Umbria in 1911. In 1937 she became the second wife of the widowed nobleman Paolo Borghese, Duke of Bomarzo and Prince of Sant’ Angelo e San Polo, and acquired the title of Princess. She gave birth to twin boys, Francesco and Livio, the same year. She also had two daughters, Rosanna and Anita Maurizi, from a previous marriage. She had two grandchildren from her first marriage, Sylvia and Valentina. From her second marriage she had five grandchildren; Scipione, Ilaria and Lorenzo from Francesco's side and from Livio's side, Luca and Matteo.
The fashion-conscious princess had toiletries, including makeup, made specifically for her using the natural ingredients found around the Villa Borghese in Rome, where the family lived. She wanted to create a line of lipsticks in a wider variety of shades than what was available at the time, and once Pope Pius XII gave the cosmetics his blessing, [2] pushed forward with the idea.
Princess Marcella Borghese died in 2002 in her home in Montreux, Switzerland. She was 90 years old, and was buried in the family crypt at the Basilica of Santa Maria Maggiore in Rome. [3]
In 1956, Borghese met cosmetics magnate, Charles Revson, the founder of Revlon. The two struck up a lifelong friendship, as he helped her to create her cosmetics line, which Revlon then licensed under the Princess Marcella Borghese brand name. [4]
One of Princess Marcella Borghese's first collections included brightly colored lipsticks and nail colors to match the vivid colors of her fashion designer friend, Emilio Pucci's knitwear. Her Montecatini Cosmetic line, named after her favorite spa (and an ancient town in Tuscany), used the purported healing properties of the Terme di Montecatini mud and the mineral waters. [4] The Princess was one of the first people to create a skincare line which was based on the natural therapies of a spa.
In 1992 Revlon sold the Borghese brand to Halston Borghese International Limited, [5] a new company set up in New York by four Saudi investors (all brothers) to buy and hold Revlon’s Halston and Princess Marcella Borghese divisions. [6] [7] Borghese remained involved in the line named after her until her death.
Today, the company is privately held and known as simply Borghese. It is based in New York City. It has been run by CEO and owner Georgette Mosbacher since 2000. The brand is sold primarily through department stores and online. In 2009 Georgette Mosbacher stated that Borghese was a $100 million USD company with a third of their business being in Asia.
Kevyn James Aucoin was an American make-up artist, photographer and author. He authored several books with makeup techniques including facial contouring, which was relatively unknown in popular culture at the time, but pioneered and used in drag culture and stage makeup for decades prior.
Elizabeth Arden, also known as Elizabeth N. Graham, was a Canadian-American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States. By 1929, she owned 150 salons in Europe and the United States. Her 1,000 products were being sold in 22 countries. She was the sole owner, and at the peak of her career, she was one of the wealthiest women in the world.
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, perfume, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo.
The House of Borghese is a family of Italian noble and papal background, originating as the Borghese or Borghesi in Siena, where they came to prominence in the 13th century and held offices under the commune. During the 16th century, the head of the family, Marcantonio, moved to Rome, where they rose in power and wealth following the election of his son Camillo as Pope Paul V in 1605. They were one of the leading families of the black nobility and maintain close ties to the Vatican.
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz.
Lipstick is a cosmetic product used to apply coloration and texture to lips, often made of wax and oil. Different pigments are used to produce color, and minerals such as silica may be used to provide texture. The use of lipstick dates back to early civilizations such as Sumer and the Indus Valley Civilisation, and was popularized in the Western world in the 16th century. Some lipsticks contain traces of toxic materials, such as lead and PFAS, which prompted health concerns and regulation.
Bobbi Brown is an American professional make-up artist, author, and the founder of Bobbi Brown Cosmetics. She created ten natural-shade lipsticks which according to Entrepreneur "revolutionized the beauty industry". She has written nine books about beauty and wellness.
Hazel Gladys Bishop was an American chemist and the founder of the cosmetics company Hazel Bishop, Inc. She was the inventor of the first long-lasting lipstick.
Roy Halston Frowick, known mononymously as Halston, was an American fashion designer, who rose to international fame in the 1970s.
Lipstick feminism is a variety of feminism that seeks to embrace traditional concepts of femininity, including the sexual power of women, alongside traditional feminist ideas. The concept emerged within the third-wave as a response to ideals created by previous movements, where women felt that they could not both be feminine and a feminist.
Lorenzo Borghese is an Italian American businessman, television personality, and member of the Borghese family. Borghese is a cosmetics entrepreneur and an advocate for animal rights. He appeared as bachelor on the ninth season of ABC's The Bachelor, where he picked Jennifer Wilson, while also maintaining contact with Erica Rose.
Georgette Mosbacher is an American business executive, entrepreneur, and political activist who served as the United States Ambassador to Poland from 2018 to 2021. She is the chairman of the Green Beret Foundation advisory board, and a Fox News contributor. On November 19, 2015, President Barack Obama nominated her as a member of the United States Advisory Commission on Public Diplomacy.
The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments including crayons associated with the emergence of Homo sapiens in Africa. Cosmetics are mentioned in the Old Testament—2 Kings 9:30 where Jezebel painted her eyelids—approximately 840 BC—and the book of Esther describes various beauty treatments as well.
Charles of the Ritz is a former cosmetics brand known for its line of perfumes.
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Gucci Westman is an American makeup artist, cosmetic designer, and founder of cosmetics line Westman Atelier. She is known for her chic and minimalistic looks, natural and dewy makeup, and clean-based lifestyle.
Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.
Cyclax is a British cosmetics company. It was established at the end of the nineteenth century. In the UK the only older cosmetic company is Yardley.
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