"How Bizarre" | ||||
---|---|---|---|---|
Single by OMC | ||||
from the album How Bizarre | ||||
Released | 15 December 1995 | |||
Genre | Pop, hip hop [1] | |||
Length | 3:43 | |||
Label | Huh!, Polydor | |||
Songwriter(s) | Alan Jansson, Pauly Fuemana | |||
Producer(s) | Alan Jansson, Pauly Fuemana | |||
OMC singles chronology | ||||
| ||||
Music video | ||||
"How Bizarre" on YouTube |
"How Bizarre" is a song written and performed by New Zealand musical group OMC. It was released in December 1995 as the lead single from their album How Bizarre and went on to top the charts of five countries: Australia, Austria, Canada, Ireland and New Zealand. Outside New Zealand, OMC is generally considered a one-hit wonder; they had a further few successful singles in New Zealand, including "On the Run" and "Land of Plenty". [2]
The song won the award for "Single of the Year" at the 1996 New Zealand Music Awards. [3] It was also featured on Nature's Best 2 , as the 34th-greatest New Zealand song of all time as voted for by members of the Australasian Performing Right Association in 2001. In 2002, the song was named as the 71st-greatest one-hit wonder of all time on a VH1 countdown hosted by William Shatner.
Ross Jones of The Guardian called the song "supernaturally summery", noting that it "combines a proto-electro beat, a funky Mariachi guitar, Tex-Mex trumpets, girly close harmonies, and a goofy rap". [4] Pan-European magazine Music & Media wrote, "Polynesian pop with a twist. Pauly Fuemana has a gravelly, deep voice and a major rap attitude. The Spanish guitar, trumpet and the sweet female background vocals create a radio friendly mood. This single from the forthcoming album Time Is Money smashed New Zealand and Australian sales figures; OMC's quirky catchiness should kick up some dust in Europe too." [5] British trade paper Music Week rated it four out of five, adding: "A smash in Australia and NZ, this mix of male vocals with Spanish guitar and a samba/dance beat could be a surprise hit if radio latches on." [6]
"How Bizarre" topped the singles charts in New Zealand, Australia, Austria, Canada and Ireland. The single was number one for one week in Canada, [7] two weeks in Austria, [8] three weeks in Ireland, [9] three weeks in New Zealand [10] and five weeks in Australia. [11] As the track was only released to radio in the United States, with no commercial single made available to buy,[ why? ] the song was not allowed to chart on the Billboard Hot 100 under the chart rules in place at the time. However, it topped the Billboard Pop Airplay chart for a week and peaked at number four on the Hot 100 Airplay chart. On 9 February 2010, the song re-entered the New Zealand charts at number 40 after Fuemana's death. [10]
A music video was released to help promote the single. The video features lead singer Pauly Fuemana driving a 1968 Chevrolet Impala, dancing, rapping, throwing around money and breathing fire. The video was directed by Lee Baker and released in late 1995, shortly before "How Bizarre" hit number one in New Zealand. [12] Shot on a soundstage in Ponsonby, Auckland and Ellerslie Racecourse with a budget of $7,000 from NZ On Air, [12] it was shown on US networks about 15,000 times in 1997 and 1998. Besides Fuemana, it also features backing vocalist Sina Saipaia, [13] and a Filipino man named Gil Manaois who stood in for Brother Pele. [14]
Australasian and UK CD single [15] [16]
Australasian cassette single [17]
UK 12-inch single [18]
| UK cassette single and European CD single [19] [20]
Japanese CD single [21]
|
Weekly charts
| Year-end charts
|
Region | Certification | Certified units/sales |
---|---|---|
Australia (ARIA) [41] | Platinum | 70,000^ |
Germany (BVMI) [59] | Gold | 250,000^ |
New Zealand (RMNZ) [60] | Platinum | 10,000* |
United Kingdom (BPI) [61] | Platinum | 600,000‡ |
* Sales figures based on certification alone. |
Region | Date | Format(s) | Label(s) | Ref. |
---|---|---|---|---|
New Zealand | 15 December 1995 | CD |
| [10] |
United Kingdom | 1 July 1996 |
| [6] | |
Japan | 2 December 1996 | CD | [62] | |
United States | 20 January 1997 | Alternative radio |
| [63] |
25 February 1997 | Mainstream radio | [64] |
In 1996, radio personality Dean Young created a parody of the song called "Stole My Car". Dean was working with RNZ-owned Rock 99, formerly based in Rotorua on 99.1 FM. [65]
In 2003, the radio stadion ZM and Iain Stables released a compilation album of some of the parodies that were created in the radio company called Stables Label Volume 3. [66] The album name was a parody itself as there was no Volume 1 or 2. The song "Stole My Car" was the eighth track on the album. [67]
The song became the anthem of the English 1997 FA Women's Cup Final-winning Millwall Lionesses soccer team. [68] "How Bizarre" was included in the 1998 movies Palmetto and Disney's The Parent Trap and plays at the start of the first episode of the second season of American sitcom Clueless . It is also used in the third-season episode, "Coming Home", of the American alternate history television series For All Mankind . The song was also used in the 2023 Christmas television campaign for UK supermarket chain Tesco. [69]
The music video for New Zealand band Six60's "All She Wrote" (2021) was shot as a tribute to "How Bizarre". [70]
In the months leading up to March 2021, there was a resurgence of the song's popularity secondary to its adoption by many users of TikTok. Over 100,000 videos have incorporated the song's lyrics in videos showing awkward conversations and strange coincidences. The #HowBizarre hashtag has generated more than 1.4 billion views. [71]
OMC, or Otara Millionaires Club, were a New Zealand music group, then duo, with vocalist Pauly Fuemana later becoming the sole member. OMC was best known for the 1996 hit "How Bizarre", named one of the greatest New Zealander songs of all time by the Australasian Performing Right Association. The full name of the band is a tongue-in-cheek reference to Ōtara's status as one of the poorest suburbs of Auckland.
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How Bizarre is the only album by the New Zealand musical group OMC, released in 1996. It was first released on 27 September under the Huh! recording label, issued by PolyGram New Zealand, and manufactured and marketed by Mercury Records on 25 February 1997 in the United States. The album garnered a surprised, but generally positive reaction from critics; it was considered so bold and unique that it could not be compared to anything, and journalists struggled to classify it as one thing or another. How Bizarre reached number 5 in its native New Zealand and number 40 on the Billboard 200, spawning four singles: the title track, "Right On", "On the Run" and "Land of Plenty". It was also certified Gold by the Recording Industry Association of America (RIAA), denoting sales of over 500,000 copies in that country, becoming the best-selling Urban Pasifika album.
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Paul Lawrence Fuemana was a New Zealand singer, songwriter and musician from Auckland. One of the first globally successful pioneers of his country's unique style of hip-hop, Fuemana was one of New Zealand's greatest popular music icons of the 1990s.
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: CS1 maint: others in cite AV media (notes) (link)My main memory is of being in the dressing room afterwards and my first born Jordan, who was two by then, being on one of the girls' shoulders as we all jumped around singing a song that was really popular at the time - How Bizarre by OMC. "That song became our anthem because of just how mad things seemed to be at the club at that time.