An Internet aesthetic, also simply referred to as an aesthetic or microaesthetic, is a visual art style, sometimes accompanied by a fashion style, subculture, or music genre, that usually originates from the Internet or is popularized on it. Throughout the 2010s and 2020s, online aesthetics gained increasing popularity, specifically on social media platforms such as Tumblr, Pinterest, Instagram, and TikTok, and often were used by people to express their individuality and creativity. They can also be used to create a sense of community and belonging among people who share the same interests. The term aesthetic has been described as being "totally divorced from its academic origins", and is commonly used as an adjective. [1]
Internet aesthetics are characterized and identifiable by their visual style. Sarah Spellings from Vogue stated,
Over time, "aesthetic" has evolved from an academic word and something utilized by artists and auteurs to something to categorize our own identities by. It can mean both personal style and a vague stand-in for beauty. [1]
Kaitlin Tiffany from The Atlantic stated:
At this point, the word aesthetic is totally divorced from its academic origins. While Tumblr users mainstreamed it years ago, many teenagers use aesthetic as an all-purpose adjective—"that's so aesthetic" as a shorthand for "that's so aesthetically pleasing to me." But in broader Internet parlance, it now means a collection of signifiers or, more precisely, a "vibe." [2]
There are five primary categories of internet aesthetic: space, core, wave, group/subculture, and academic. [3] Specific aesthetics use suffixes, such as -wave and -core, which, according to The Washington Post , originates from the word hardcore . [4] [5] [6] Other aesthetics come together under a central theme such as Space or Academia.
In 1735, German philosopher Alex Baumgarten derived the term "aesthetics" from the Greek word "aisthetike", establishing it as a field of study. The term "aesthetic" has evolved to reflect current trends in digital communication and multimedia art. Many Internet aesthetics have been credited with originating on Tumblr, including Dark academia, Cottagecore, Art Hoe, [7] Coquette/Nymphet, [8] and Weirdcore. [9] With the influence of new social media platforms like Instagram and TikTok, however, internet aesthetics are being dominated by micro-trends such as mob wife and tomato girl summer. [10]
Aesthetics Wiki, a wiki hosted on Fandom, has frequently been cited for its large database of information on online aesthetics. [2] [11] [4] According to The Atlantic, the wiki gained a 9,974% increase in traffic during the 2020 pandemic due to chronic online participation and desires for self discovery. [12]
In 2022, Rebecca Jennings from Vox argued that many trends from TikTok fall under one trend, calling it "TikTok couture" and describing it as a "way to describe the coalescence of trends that materialize on TikTok, whether from teenagers experimenting with clothes they've drifted from their local charity shop, from older folks revisiting the subcultural styles of their youth, or from professional and amateur trend watchers combining aesthetic clues into a single theory of what's coming next", adding "with the help of the supercharged TikTok algorithm that blasts viral content to millions of users within hours or days, these videos shape what mainstream culture considers stylish, which therefore can affect what we choose to wear ourselves." [13]
In July 2022, Sarah Spellings from Vogue stated that there was a "rise of hyper-specific Internet aesthetics". [14]
Corecore or CoreCore is an aesthetic and artistic movement aiming to capture post–2020 sensibilities. A product of youth culture in the 2020s, the corecore aesthetic was largely found on TikTok, where it juxtaposes various video clips while emotional music plays. Meant to evoke strong emotions, the corecore aesthetic juxtaposes imagery with its content made up of "seemingly unrelated clips" culled from a variety of sources including news footage, social media, films, livestreams, and memes, often overlaid on usually emotionally rousing, somber, or ambient music. [15]
Frutiger Aero was an internet aesthetic and UI/UX design trend based on Windows Aero, which was popular from roughly 2004 to 2013. [16] This aesthetic was named after typeface designer Adrian Frutiger whose font and UI theme developments influenced the design choices of other major companies. Frutiger Aero term was coined in 2017, as a portmanteau of Aero and the Frutiger typeface. [17] The aesthetic resonates heavily with Y2K, focusing around gloss, CGI renders of scenes with nature and technology together, transparency, nature symbolism, bokeh photography, and elements of skeuomorphic design. [16] [18] [19] It began to decline after 2012, but made a comeback in the 2020s among members of Generation Z. [20]
Dark Academia is an aesthetic that focuses on higher education, specifically during the 19th century and early 20th century, and Collegiate Gothic architecture, along with a dark color palette. It also reportedly "emphasizes inclusivity and gender fluidity" and "has a dedicated LGBTQ+ following". [21] According to The INSIDER, the aesthetic dates back to 2014 on Tumblr, later getting popularized in 2020 during the COVID-19 pandemic, specifically on TikTok and Instagram. [22] Kristen Bateman of The New York Times states, "Though it's unclear how and where, exactly, Dark Academia began, many users discovered it on Tumblr". [21]
Light Academia is an aesthetic and subculture often featured in literature and the world of higher education that emphasizes visually light aesthetics and positive themes, including optimism, joy, and friendship. Books such as Alice in Wonderland and Peter Pan emphasize light academia as it romanticizes the pursuit of knowledge and imagination. [23] Accordingly, light academia is often considered to be the visually and emotionally lighter counterpart of dark academia, which has been described as "cottagecore with some more cosmopolitan elements". This aesthetic takes inspiration from school uniforms and early to mid-20th-century college wear, featuring staple and vintage pieces. It is a broad term and can refer to aspects such as architecture, artwork, and ceramics. [24] The term light academia was coined on Tumblr in 2019 and gained popularity during the early 2020s.[ citation needed ]
Neo-Victorianism is an aesthetic movement that features an overt nostalgia for the Victorian period, generally in the context of the broader hipster subculture of the 1990s–2010s. [25] It is also likened to other "neos" (e.g. neoconservatism, neoliberalism), which do not simply look back to the past but also reiterate and replay it in more diverse and complicated ways. [26] This characteristic makes neo-Victorian art difficult to define conclusively. [27]
Cottagecore is an aesthetic popularised by teenagers and young adults romanticizing rural life, centering on traditional rural clothing, interior design, and crafts such as drawing, baking, and pottery. The term for the aesthetic was coined in 2018 on Tumblr. [28] The aesthetic gained heavy popularity during the COVID-19 pandemic in 2020, where economic forces and other challenges facing these young people may have been a significant driver of this trend, along with these generations' emphasis on sustainability, and the recent trend to work from home (initially during the pandemic). [29]
VSCO girls or VSCO kids emerged among teenagers during the summer of 2019, [30] and are often described as "basic". [31] Named after the VSCO photography app, VSCO girls live by the statement "pics or didn't happen", using the app to create their social media aesthetic. [32] They are stereotyped as having oversized T-shirts, sweatshirts or sweaters, Fjällräven Kånkens, scrunchies, Hydro Flasks, Crocs, Pura Vida bracelets, instant cameras, Carmex, metal straws, friendship bracelets, Birkenstocks, shell necklaces, and other beach-related fashion. A typical VSCO girl outfit consists of leggings, an oversized and vibrant graphic T-shirt, and Birkenstock shoes. Environmentalism, especially topics relating to sea turtle conservation, are also regarded as part of VSCO culture. [33] [34] VSCO girls have fallen out of fashion since 2019. [35]
McBling is a girly aesthetic that was popular from roughly 2003 to 2008, which formed around the growing celebrity culture of the time, reality television and paparazzi. It is best known for the high use of hot pink and purple, low rise jeans, mini skirts, logomania, sequins, rhinestones, halter trops, and monochrome tracksuits, colorful sunglasses, butterfly or flower-shaped hair clips, bags worn over the shoulder, and jelly accessories with glitter (including shoes). It is highly associated with the 2000s reality show The Simple Life , with Paris Hilton and Nicole Richie, and with Regina George from the 2004 film Mean Girls . Other examples of media that feature this aesthetic are Legally Blonde , Sleepover , and Crossroads . McBling mostly died when the 2007–2008 financial crisis happened, but a resurgence took place on TikTok around 2021, part of the wave of interest for 2000s trends in fashion and design, led by nostalgia.
The E-Girl and E-Boy aesthetics gained popularity on TikTok in 2019 primarily by members of Generation Z. It is an evolution of emo, scene and mall goth fashion combined with Japanese street fashion (such as anime, cosplay, kawaii and lolita fashion) and Korean street fashion (such as K-pop). [36] [37] The E-Kid aesthetic often features bright hair colors, heavy and dark eye makeup, and accessories such as chain necklaces and beanies. Their wardrobe consists of oversized T-shirts, slim jeans, and checkered Vans shoes. [38] According to Business Insider , the terms are not gender-specific, instead referring to two separate styles of fashion, stating that "While the e-boy is a vulnerable 'softboi' and embraces skate culture, the e-girl is cute and seemingly innocent".[ citation needed ]
The "kidcore" or "indie kid" look centers around bright colors and nods to the late 1990s and 2000s. The aesthetic was first defined on Tumblr around the mid-2010s. In 2020, TikTok and Instagram contributed to a sharp increase in popularity. The indie kid aesthetic is characterized by overly saturated photos and "crop tops, baggy pants/jeans, tartan tennis skirts, tight-fitting tops, polo shirts, platform boots or sneakers, as well as skate brands in general", along with Monster Energy also being considered "a staple". [39] Unlike the hipster subculture of the 2000s and early 2010s, indie kids of the 2020s favored a more childlike style that took inspiration from the late 1990s and 2000s, Japanese subculture, bedroom pop, skater fashion, energy drink culture, and hyper pop.
Popularized in 2022 on TikTok, Clean Girl aesthetic is “[I] just got out of the shower, and I’m effortlessly gorgeous”. [40] According to Bustle , it is "about oversized, sporty basics", and consists of items such as "simple crop tops, loose-fit, high-rise denim, dainty gold jewelry, matching athleisure sets (probably from Aritzia), and the latest Nike drop". Clean Girl takes on a minimalist approach to wardrobe, makeup, and essentially, routine. According to Refinery29 , the aesthetic "is basically just minimalist makeup" and "significantly low effort", citing that as the reason for its popularity. [41] Influencers such as Hailey Bieber and Bella Hadid have mastered the Clean Girl aesthetic, contributing to the rise of slicked-back buns, chunky gold hoops, and skin-like makeup. [42]
Gothic fashion is a clothing style worn by members of the goth subculture. A dark, sometimes morbid, fashion and style of dress, typical gothic fashion includes black dyed hair and black clothes. Both male and female goths can wear dark eyeliner, dark nail polish and lipstick, and dramatic makeup. Styles are often borrowed from the Elizabethans and Victorians. BDSM imagery and paraphernalia are also common. Gothic fashion is sometimes confused with heavy metal fashion and emo fashion.
Windows Aero is the design language introduced in the Microsoft Windows Vista operating system. The changes introduced by Windows Aero encompassed many elements of the Windows interface, with the introduction of a new visual style with an emphasis on animation, glass, and translucency; interface guidelines for phrasing and tone of instructions and other text in applications were available. New cursors and sounds based on Windows Aero design principles were also introduced.
Arc'teryx is a Canadian apparel company specializing in outdoor apparel and equipment headquartered in North Vancouver, British Columbia. It focuses on technical apparel for mountaineering and Alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs (birds). Arc'teryx is known for its waterproof Gore-Tex shell jackets, knitwear, and down parkas.
Soft grunge was a fashion trend that originated on Tumblr around the late 2000s and early 2010s. Beginning as an outgrowth of the 2000s indie sleaze fashion trend but with a greater influence from the 1990s, particularly grunge fashion, the style began as a reaction against the glamor fitness culture which was dominant in popular culture at the time. It is characterized by its merger of cute and aggressive fashion hallmarks like chokers, tennis skirts, leather jackets and boots, flower crowns, distressed denim and pastel colors. Soft grunge reached its peak popularity around 2014, by which time it had been embraced by high fashion designers including Hedi Slimane and Jeremy Scott and been worn by celebrities including Charli XCX. Its internet-based merger of subculture, fashion and music made it one of the earliest examples of an internet aesthetic. In the early 2020s, the style experienced a minor resurgence due to videos posted on the video sharing application TikTok.
Femboy is a slang term that refers to males, usually cisgender, who express themselves with traditionally feminine behaviours, or—especially in the variant spelling femboi—to LGBTQ people of any gender identity who affect a "soft" masculine look. As an internet aesthetic, this may be through the use of jewellery, wearing feminine clothing and makeup, or expressing feminine behavioural qualities. Femboy can be used as both a sexual and non-sexual term; it does not denote a specific sexual orientation or gender role.
E-kids, split by binary gender as e-girls and e-boys, are a youth subculture of Gen Z that emerged in the late 2010s, notably popularized by the video-sharing application TikTok. It is an evolution of emo, scene and mall goth fashion combined with Japanese and Korean street fashion.
Cottagecore is an internet aesthetic idealising rural life. Originally based on a rural European life, it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. The aesthetic centres on traditional rural clothing, interior design, and crafts such as drawing, baking, and pottery, and is related to similar aesthetic movements such as grandmacore, goblincore, gnomecore and fairycore.
Dark academia is an internet aesthetic and subculture concerned with higher education, the arts, and literature, or an idealised version thereof. The aesthetic centres on traditional educational clothing, interior design, activities such as writing and poetry, ancient art, and classic literature, as well as classical Greek and Collegiate Gothic architecture. The trend emerged on social media site Tumblr in 2015, before being popularised by adolescents and young adults in the late 2010s and early 2020s, particularly during the COVID-19 pandemic.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, 1980s, and late 1960s to early 1970s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
Mall goths are a subculture that began in the late-1990s in the United States. Originating as a pejorative to describe people who dressed goth for the fashion rather than culture, it eventually developed its own culture centred around nu metal, industrial metal, emo and the Hot Topic store chain. It has variously been described as a part of the goth subculture, as well as a separate subculture simply influenced by goth.
The Consumer Aesthetics Research Institute (CARI) is an online community which is “dedicated to developing a visual lexicon of consumer ephemera from the 1970s until now”.
Goblincore is an internet aesthetic and subculture inspired by the folklore of goblins, centered on the celebration of natural ecosystems usually considered less beautiful by conventional norms, such as soil, animals, and second-hand objects.
Indie sleaze was a fashion style popular in the United States and United Kingdom from approximately 2006 to 2012. Characterised by an affordable, messy and lethargic take on vintage fashion styles, especially the 1970s, the style was particularly popular amongst the hipster subculture and indie rock bands.
Soft girl or softie describes a youth subculture that emerged among Gen Z female teenagers around mid-to late-2019. Soft girl is a fashion style and a lifestyle, popular among some young women on social media, based on a deliberately cutesy, feminine look with a "girly girl" attitude. Being a soft girl also may involve a tender, sweet, and sensitive personality.
Corecore is an Internet aesthetic and artistic movement aiming to capture post-2020 sensibilities. A product of youth culture in the 2020s, the corecore aesthetic can largely be found on TikTok, where it juxtaposes various video clips while emotional music plays.
Light academia is an internet aesthetic and subculture, that emphasizes visually light aesthetics and positive themes, including optimism, joy, and friendship. Accordingly, light academia is often considered to be the visually and emotionally lighter counterpart to dark academia. The term light academia was coined on Tumblr in 2019 and gained popularity during the early 2020s.
Coquette aesthetic is a 2020s fashion trend that is characterized by a mix of sweet, romantic, and sometimes playful elements and focuses on femininity through the use of clothes with lace, flounces, pastel colors, and bows, often draws inspiration from historical periods like the Victorian era and the 1950s, with a modern twist.
Sara Camposarcone, also known as Sara Campz, is a Canadian stylist, designer, and social media influencer known for her embrace of outlandish, maximalist fashion.
Regencycore or, sometimes, royalcore, is a fashion style and internet aesthetic inspired by clothing worn in early 19th-century Europe. The rise of regencycore is widely attributed to the popularity of the Netflix television series Bridgerton, which takes place in a fictionalized version of Regency era Britain and premiered at the end of 2020.
Frutiger Aero, also called Web 2.0 Gloss, is a user interface design style and Internet aesthetic based on Windows Aero. The name of the style derives from the name of Adrian Frutiger, a Swiss typeface designer who was responsible for many of the humanist typefaces that were often used in older computing interfaces. The design is characterized by its heavy use of shiny and glossy skeuomorphic features along with computer-generated renderings of nature, air and water shown alongside modern technologies. The design was popular in the 2000s because its skeuomorphic nature was intended to make it more accessible to consumers, but fell out of use in the 2010s due to a shift towards minimalism in user interface designs.