Hip-hop fashion refers to the various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip hop culture, it further developed in other cities across the United States, with each contributing different elements to the overall style that is now recognized worldwide.
The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to supply climbers, the company's logo draws inspiration from Half Dome, a distinct rock formation rising over 8,700 feet (2,700 m) above sea level in Yosemite National Park. By the late 1990s, the label had expanded beyond outdoor enthusiasts by focusing on street couture and since the 2000s it is regarded as a streetwear style symbol label. In 2000, it was bought by VF Corporation.
Yakira, L.L.C. is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early 2000s. It is most often associated with hip-hop. The style is based on graffiti art. Its brand features a rhino as its logo. Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.
Berghaus Limited is a British outdoor clothing and equipment brand founded in Newcastle upon Tyne, North East England, and now headquartered in nearby Sunderland. It was founded in 1966 by climbers and mountaineers Peter Lockey and Gordon Davison, initially as an importer and distributor of outdoors products. Lockey and Davison's outdoor store in Newcastle upon Tyne, went by the name of the LD Mountain Centre. In 1972 they began designing and manufacturing their own products for sale in their shop. They gave their brand the German name 'Berghaus' which translates as 'mountain house'.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Salomon SAS is a French sports equipment manufacturing company headquartered in Annecy, France. It was founded in 1947 by François Salomon in the heart of the French Alps and is a major brand in outdoor sports equipment. Salomon is owned by Finnish retail conglomerate Amer Sports, along with Wilson, Atomic, Precor, and Arc'teryx, among others.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
Carhartt, Inc. is an American clothing company founded in 1889, known for heavy-duty work wear such as jackets, coats, overalls, coveralls, vests, shirts, jeans, dungarees, fire-resistant clothing and hunting apparel. Carhartt remains a family-owned company, owned by the descendants of founder Hamilton Carhartt, with its headquarters in Dearborn, Michigan. It is known for its slogan "True to This".
Arc'teryx is a Canadian apparel company specializing in outdoor apparel and equipment headquartered in North Vancouver, British Columbia. It focuses on technical apparel for mountaineering and Alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs (birds). Arc'teryx is known for its waterproof Gore-Tex shell jackets, knitwear, and down parkas.
The fashions of the 2000s were often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of both sexes, followed by the retro-inspired indie look later in the decade.
Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety.
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
The down jacket, known more commonly in the fashion industry as a puffer jacket or simply puffer, is a quilted coat which is insulated with either duck or goose feathers. Air pockets created by the bulk of the feathers allow for the retention of warm air.
Moncler S.p.A. is an Italian luxury fashion brand specialized in ready-to-wear outerwear headquartered in Milan, Italy. Since its start as a down jacket boutique, Moncler has expanded to design vests, raincoats, windbreakers, knitwear, leather goods, footwear, fragrance and related accessories. Its core branding includes the cockerel, "M" monogram, felt appliqué badge, crossed skis and cartoon duck mascot.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. Normcore fashion includes jeans, T-shirts, sweats, button-downs, and sneakers.
Napapijri is a clothing brand founded in 1987 in Aosta, Italy. The brand initially gained recognition as a maker of travel bags, utilising waxed cotton canvas borrowed from military field tents.
Kerwin Frost is an American entertainer, DJ, talk show host, and comedian. He first rose to prominence in New York City's Soho Youth streetwear scene.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, and 1980s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
Sandy Liang is a fashion label based in New York City. Founded in 2014 by Sandy Liang, its designs are inspired by nostalgia, girlhood, and grandmothers in Chinatown.
