Hip-hop fashion refers to various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip hop culture, it further developed in other cities across the United States, with each contributing different elements to the overall style that is now recognized worldwide.
The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1966 to supply climbers, the company's logo draws inspiration from Half Dome, a distinct rock formation rising over 8,700 feet (2,700 m) above sea level in Yosemite National Park. By the late 1990s, the label had expanded beyond outdoor enthusiasts by focusing on street couture and since the 2000s it is regarded as a streetwear style symbol label. In 2000, it was bought by VF Corporation.
Berghaus Limited is a British outdoor clothing and equipment brand founded in Newcastle upon Tyne, North East England, and now headquartered in nearby Sunderland. It was founded in 1966 by climbers and mountaineers Peter Lockey and Gordon Davison, initially as an importer and distributor of outdoors products. Lockey and Davison's outdoor store in Newcastle upon Tyne, went by the name of the LD Mountain Centre. In 1972 they began designing and manufacturing their own products for sale in their shop. They gave their brand the German name 'Berghaus' which translates as 'mountain house'.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Salomon SAS is a French sports equipment manufacturing company headquartered in Annecy, France. It was founded in 1947 by François Salomon in the heart of the French Alps and is a major brand in outdoor sports equipment. Salomon is owned by Finnish retail conglomerate Amer Sports, along with Wilson, Atomic, Precor, and Arc'teryx, among others.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
Arc'teryx is a Canadian high-end design company specializing in outdoor apparel and equipment headquartered in North Vancouver, British Columbia. It focuses on technical apparel for mountaineering and Alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to modern dinosaurs (birds). Arc'teryx is known for its waterproof Gore-Tex shell jackets, knitwear, and down parkas.
The fashion of the 2000's is often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of all sexes, followed by the retro inspired indie look later in the decade.
Patagonia, Inc. is an American retailer of outdoor recreation clothing. It was founded by Yvon Chouinard in 1973 and is based in Ventura, California. Patagonia operates stores in more than 10 countries globally, as well as factories in 16 countries.
Sportswear or activewear is athletic clothing, including footwear, worn for sports activity or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons.
Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety.
Craghoppers Ltd is a British outdoor clothing manufacturer and supplier. It was founded in Batley, West Riding of Yorkshire in 1965 and is now based in Manchester, United Kingdom.
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
The down jacket, known more commonly in the fashion industry as a puffer jacket or simply puffer, is a quilted coat which is insulated with either duck or goose feathers. Air pockets created by the bulk of the feathers allow for the retention of warm air.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
Normcore is a unisex fashion trend characterized by unpretentious, average-looking clothing. Normcore fashion includes jeans, T-shirts, sweats, button-downs, and sneakers.
Napapijri is a premium lifestyle brand founded in 1987 in Aosta, Italy, seamlessly blending outdoor inspiration with urban energy to create iconic outerwear styles. The brand initially gained recognition as a maker of travel bags, utilising waxed cotton canvas borrowed from military field tents. Its inaugural product, the Bering Bag, introduced Napapijri's distinctive brand elements: vibrant colors, bold logos, and the Norwegian flag, symbolising its connection to polar exploration.
Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. The word is a portmanteau combining the words 'athletic' and 'leisure'. Athleisure outfits can include tracksuits, sports jackets, hoodies, yoga pants, tights, sneakers, flats, Birkenstocks, uggs, leggings and shorts that look like athletic wear and pair well with it. Characterized as "fashionable, dressed-up sweats and exercise clothing," the growth of the athleisure trend took root during the mid-2010s, which grew out of the popularity of yoga pants that emerged throughout the mid to late 2000s. The convenience of wearing clothes that matched and paired well with yoga pants gave mainstream North American women the agency to exhibit their casual fashion sensibilities for the sake of convenience in multiple occasions without having to change frequently throughout various settings while going on and about their daily lives. Since the mid-2010s, the pervasiveness of the athleisure phenomenon has experienced a significant surge in popularity across Canada and the United States, particularly within the everyday life and daily routines of mainstream North American women. The atheleisure trend entails casual clothing options that give North American women the option to incorporate athletic clothing as part as of their everyday attire, irrespective of their actual engagement in physical activities or not.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the early-to-mid-2000s, late 1990s, 1980s, 1970s, and 1960s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
Sandy Liang is a fashion label based in New York City. Founded in 2014 by Sandy Liang, its designs are inspired by nostalgia, girlhood, and grandmothers in Chinatown.
