Swedish fashion

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Sweden is home to a number of influential fashion brands with large international spread, ranging from more high-end contemporaries such as Acne Studios, J.Lindeberg, and Filippa K, as well as the global retail company H&M and its subsidiary brands like COS and & Other Stories. Sweden's capital, Stockholm, is the host of the country's biannual fashion week. [1]

Contents

Swedish fashion embraces usefulness as it is the attitude surrounding most consumer products throughout Northern Europe. Clothing is made to be practical and purposeful. This is largely due to the country's long history of harsh climatic conditions and its strong Lutheran background. For instance, one of the most known Swedish brands oriented towards outdoor and functional clothing is Fjällräven, which notably in the early to mid 2010s saw worldwide streetwear success for its signature Kånken backpack. [2]

Simplicity is also a common theme among the lines of Swedish fashion designers, meaning clothes tend to be more neutral toned with less intricate details. Clothes are not necessarily designed for the individual to stand out. There is a strong cultural influence that plays a role in this. [3]

Swedish style

A Swedish fashion image from 1943. The long trench coat and hat provide protection from the outside climate, while still offering an aesthetic quality. NMA.0032263, Fashion Photo by Erik Holmen 1943.jpg
A Swedish fashion image from 1943. The long trench coat and hat provide protection from the outside climate, while still offering an aesthetic quality.

Its use of neutral colour palettes, straight lines, and moveable designs supposedly differs from the other fashion capitals of the world that often showcase impractical luxury items made to stand out. Sweden embraces a region-wide mindset of owning and creating products that are just as functional as they are aesthetically pleasing, and clothing is not exempt from that criterion. [4]

Brands and designers

Acne Studios is centered in Stockholm, Sweden and was created in 1996. It is the most recognized and universal brand from Scandinavia and an indulgent clothing line with styles for both men and women.[ citation needed ] They sell shoes, accessories, and clothing, with their denim being the item that got the business booming. Acne stores have expanded worldwide in a variety of countries, and they showcase their collections, as well as other art and design culture in the Acne Paper magazine that is published twice yearly. This high fashion label sells some of the bolder, more fashion-forward pieces in the Swedish fashion design world, though it still emphasizes simplicity. [5]

Rodebjer is a line designed by the Swedish person Carin Rodebjer that started in New York while she attended the Fashion Institute of Technology, though the original pieces were also sold to stores in Sweden. Rodebjer's clothes are now sold in twenty different countries. This brand sells adaptable clothing. [6]

J. Lindeberg is a collection that began in 1996 in Stockholm and New York. Created by Johan Lindeberg, this brand produces high fashion activewear with a prominence in golfing and skiing attire. Only the men's line sells non-sporty clothing, such as denim, knitwear, and suits. Both the menswear and womenswear collections have golfing and skiing specific items. [7]

H&M (Hennes & Mauritz), possibly the most well-known Scandinavian fashion brand, [8] is a Swedish based clothing line which began in 1947 in Västerås, Sweden, that has expanded worldwide. Starting out with only women's clothing, the company now sells men's, women's, and children's apparel, as well as home design products. [9]

Gudrun Sjödén is a Swedish fashion designer known for a colorful line of clothes.

Whyred was created by Roland Hjort, Lena Patriksson and Jonas Clason in 1999. The brand is known for its signature parka, a useful piece for the harsh winters of the Scandinavian region. The brand features purposeful items with added unexpected twists, to keep their designs moving forward.[ citation needed ] Elegance and modernism are the guiding forces behind this brand.[ citation needed ] Men's and women's everyday wear, outerwear, and more formal pieces are all part of the Whyred collection. [10]

Fashion Week in Sweden

Fashion week in Sweden began in 2005, and is where roughly thirty designers biannually display their new collections in a series of fashion shows. It takes place in the city of Stockholm at Berns and Bukowskis. Designers put on their own shows to showcase their lines for the upcoming season. A show typically displays the spring/summer line or the fall/winter line. Fashion Week gives buyers a chance to give publicity to and talk about the designers' pieces and the general public a preview of what to expect come the change of season. Fashion week in Sweden was called off in 2019, due to increasing demands in sustainability.

In 2020, Stockholm Fashion Week was re-launched in a digital fashion to meet sustainability demands.

In 2022, Stockholm Fashion Week re-launched as a physical biannual event.

Related Research Articles

H&M Swedish multinational clothing-retail company

H & M Hennes & Mauritz AB or H&M Group is a multinational clothing company based in Sweden. Its focus is fast-fashion clothing for men, women, teenagers, and children. As of 2021, H&M Group operates in 75 geographical markets with 4,702 stores under the various company brands, with 107,375 full-time equivalent positions.

J.Lindeberg

J.Lindeberg is a Swedish clothing company. Their range includes golf and ski clothing, polo shirts, training clothes, jackets, suits, and shirts.

Diesel (brand) Italian retail clothing company

Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns.

Zara (retailer) Clothing retailer headquartered in Spain

ZARA, is a Spanish apparel retailer based in Arteixo, A Coruña, Galicia, Spain. The company specialises in fast fashion, and their products include clothing, accessories, shoes, swimwear, beauty, and perfumes. It is the biggest company in the Inditex group one of the world's largest apparel retailers that also includes brands such as Bershka and Massimo Dutti. As of 2020, Zara manages more than 20 clothing collections a year.

Johan Lindeberg Swedish fashion designer

Johan Lindeberg is a Swedish fashion designer born in Lund, Sweden. Being from a small university town Lindeberg witnessed the energy of student protests and rebellion, which he would draw inspiration from for the rest of his career. He is the founder of J.Lindeberg, Paris68, and BLK DNM. He has previously worked with Hans Brindfors Annonsbyra ad agency, Diesel, William Rast, and Absolut. Johan met his wife Marcella Lindeberg while working at Diesel. Together they have a daughter, Blue Lindeberg, who is a model.

J.Lo by Jennifer Lopez American lifestyle brand

J.Lo by Jennifer Lopez is an American lifestyle brand founded by Jennifer Lopez. Since the release of her debut fragrance Glow in 2001, the line expandeded to include clothing, watches, accessories, bedding and perfume, becoming a huge success in the United States and international markets.

Acne Studios is a multidisciplinary luxury fashion house based in Stockholm, Sweden that specializes in men's and women's ready-to-wear fashion, footwear, accessories and denim. Founded in 1996, the label derives its name from the creative collective ACNE; initially an acronym for Associated Computer Nerd Enterprises that was later changed to Ambition to Create Novel Expressions.

Fjällräven Swedish company specialising in outdoor equipment

Fjällräven is a Swedish brand specialising in outdoor equipment—mostly upscale clothing and luggage. It was founded in 1960 by Åke Nordin (1936–2013). The company went public in 1983 with an over-the-counter listing in Stockholm.

Pierre Balmain S.A. trading as Balmain, is a French luxury fashion house that was founded by Pierre Balmain in 1945. It operates 16 monobrand stores, including locations in New York City, London, Los Angeles, Las Vegas, Miami, and in Milan's Via Montenapoleone.

A cruise collection or resort collection or resort wear sometimes also referred to as holiday or travel collection, is an inter-season or pre-season line of ready-to-wear clothing produced by a fashion house or fashion brand in addition to the recurrent biannual seasonal collections — spring/summer and autumn /winter — heralded at the fashion shows in New York, London, Paris and Milan.

Noko Jeans

Noko Jeans was a fashion company. Active 2007–2011, founded by Jacob Åström, Tor Rauden Källstigen and Jakob Ohlsson. It is the first foreign company to import jeans from North Korea.

Tommy Hilfiger B.V., formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American premium clothing brand, manufacturing apparel, footwear, accessories, fragrances and home furnishings. The company was founded in 1985, and the brand's merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries. In 2006, private equity firm Apax Partners acquired the company for approximately $1.6 billion. In March 2010, PVH Corp. bought the company. Daniel Grieder was appointed CEO in July 2014, while founder Tommy Hilfiger remains the company’s principal designer, leading the design teams and overseeing the entire creative process. Global sales in retail through the brand were US $6.4 billion in 2013, and $6.7 billion in 2014.

Ralph Lauren Corporation is an American publicly traded fashion company that was founded in 1967 by American fashion designer Ralph Lauren. The company is headquartered in New York City, and it produces products ranging from the mid-range to the luxury segments. They are known for the marketing and distribution of products in four categories: apparel, home, accessories, and fragrances. The company's brands include the mid-range Chaps brand, to the sub-premium Lauren Ralph Lauren brand, to the premium Polo Ralph Lauren, Double RL, Ralph Lauren Childrenswear, and Denim & Supply Ralph Lauren brands, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands.

Fashion in South Korea Overview of fashion in South Korea

In recent years, fashion in South Korea has evolved due to inspirations from Western culture, wealth, and social media practices as well as the country's developing economy.

Jonny Johansson is the creative director and co-founder of Acne Studios, the Stockholm-based multidisciplinary fashion house.

Asspizza American fashion designer and artist from New York

Austin Babbitt, known mononymously as Asspizza is an American fashion designer, artist, and internet tastemaker best known for his eponymous clothing line.

Eggie is a California-based brand of clothing created in August 2017 by Korean-American YouTube personality Jenn Im. Im partnered with global fashion company INSTACO to design and produce the clothing line. The primary designer who oversees the collection is Angela Yea of INSTACO. On July 23, 2021, Im announced on her socials that after 3 years and 18 collections, Eggie would be closing its door as she begins to focus on her next chapter in life as a new mother.

We are Spindye

We aRe SpinDye is a Swedish fashion tech company that has developed a sustainable coloring method for synthetic textiles which reduces the environmental impact compared to the traditional dyeing process. The company was founded in 2014. Headquartered in Stockholm, Sweden, We are Spindye has since it hit the market had collabs with brands such as Quiksilver, Peak Performance, Bergans of Norway, Roxy and Fjällräven.

Peaceminusone Koreon fashion line

Peaceminusone is a Korean fashion line founded by G-Dragon and Gee Eun in October 2016. The label produces clothing items such as jackets, tops, hats and shoes, as well accessories, headphones and shoes.

Eytys is a fashion brand based in Stockholm, Sweden. It was launched in 2013 by Max Schiller and Jonathan Hirschfeld as a unisex sneaker and footwear label. The brand later expanded its genderless direction with a line of jeans in 2017, and has since 2019 released full seasonal ready-to-wear collections.

References

  1. ↑ "Discover Swedish fashion - Visit Stockholm - The official guide". www.visitstockholm.com. Retrieved 2015-11-30.
  2. ↑ "Fjällräven Kånken backpack: Too cool for school". British GQ. 2012-10-02. Retrieved 2022-05-29.
  3. ↑ "Sweden - Language, Culture, Customs and Etiquette | global-etiquette | resources". www.kwintessential.co.uk. Retrieved 2015-11-29.
  4. ↑ "Fashion in Sweden today – a brief introduction".
  5. ↑ Yaeger, Lynn. "How to Succeed in Fashion Without Trying Too Hard". Wall Street Journal. ISSN   0099-9660 . Retrieved 2015-11-30.
  6. ↑ "CARIN RODEBJER | SOMA Magazine". www.somamagazine.com. Retrieved 2015-11-30.
  7. ↑ "J.LINDEBERG and the BESTSELLER Group". about.bestseller.com. Retrieved 2015-11-30.
  8. ↑ Yaeger, Lynn. "How to Succeed in Fashion Without Trying Too Hard". Wall Street Journal. ISSN   0099-9660 . Retrieved 2015-11-30.
  9. ↑ "H&M | Discover H&M's Company Page | The Business of Fashion". www.businessoffashion.com. Retrieved 2015-11-30.
  10. ↑ "Whyred". Visitcopenhagen. Retrieved 2015-11-30.
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