Environmental sustainability of vintage fashion

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Vintage clothing shop in Michigan Digging through vintage clothing (3148383882).jpg
Vintage clothing shop in Michigan

Vintage clothing "Vintage" is a colloquialism commonly used to refer to all old styles of clothing. A generally accepted industry standard is that items made between 20 and 100 years ago are considered "vintage" if they clearly reflect the styles and trends of the era they represent. [1] In recent years, the popularity of vintage clothing has grown, as consumers seek unique and sustainable fashion options. [2]

Contents

The rise in popularity of vintage fashion can be seen as a reaction to the negative impact and publicity associated with fast fashion. Fast fashion refers to

  1. inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends. "the high-street leader when it comes to fast fashion"

involves a business model where companies create and sell their own products through vertically integrated production methods, allowing for a quick response to consumer demand. [3] However, consumers tend to dispose of fast fashion products quickly, leading to environmental concerns. The fast fashion industry had an estimated worth of around $91 billion in 2021 [4] and produces approximately 1 billion garments yearly. Despite its profitability, this industry relies on rapid production to capitalize on new trends and has a significant environmental impact. [5] The fast fashion industry emits approximately 1.2 billion tons of carbon dioxide annually, which accounts for 5% of all global emissions. [5] Vintage clothing offers the opposite of fast fashion, allowing individuals to express their style while also preventing clothing waste. [6] Recently, vintage has become a stronger trend, with more consumers adopting new attitudes toward second hand products, reflecting a growing interest in sustainability. [2] The increased media coverage of environmental issues has also influenced consumers to make more conscious decisions when purchasing fashion items. [7]

Benefits of Vintage Clothing

Reduction of textile waste

Purchasing vintage clothing is a way to avoid increasing the negative impacts of fast fashion, as instead items are recycled, and no new production is needed. One of the main benefits of vintage clothing is the reduction of textile waste. The fashion industry is a major contributor to textile waste, with millions of tons of clothing ending up in landfills every year. The United States alone generates a considerable amount of textile waste each year, estimated to be around 34 billion pounds. [8] Almost three-quarters of this waste is sent to landfills where many textiles are unable to decompose for years. [8] By using existing clothing instead of producing new clothing, vintage clothing offers an alternative to discarding clothing and extends the life of existing clothing.

Reduction of carbon footprint

Vintage items are able to be reused as they are less processed and therefore longer-lasting compared to fast-fashion garments. [5] Vintage items help prevent clothing from being thrown out in landfills. Clothes in landfills are damaging to the environment as it contributes to greenhouse gases that affect climate change. [9] The fashion industry is responsible for 10% of the world's carbon emissions, The fashion industry's carbon emissions exceed the combined emissions of international flights and maritime shipping. [10] If this trend continues, greenhouse gas emissions from the fashion industry will surge by more than 50% by 2030. In addition, about 500,000 tons of plastic microfibers, equivalent to 50 billion plastic bottles, are dumped into the ocean each year, posing a significant environmental risk as they cannot be removed from the water and can contaminate the food chain. [10] Moreover, the transportation of new clothing to landfills produces emissions that affect the carbon footprint of fashion.

Conservation of resources

Vintage fashion prevents energy and other resources from being used to create items of clothing. [11] The production of new clothing requires significant resources, such as water, energy, and raw materials. According to the United Nations Environment Programme (UNEP), the production of a single pair of jeans necessitates approximately 3,781 litres of water and results in around 33.4 kilograms of carbon equivalent emissions. [10] Each year, the fashion industry utilizes 93 billion cubic meters of water, enough to satisfy the consumption requirements of five million individuals. Fabric dyeing and treatment account for roughly 20% of the world's wastewater. Unfortunately, 87% of the fibre input used for clothing ends up being either incinerated or disposed of in landfills. [10] Due to the fact that vintage clothing already exists, no additional resources need to be used that will affect the environment. Vintage clothing conserves these resources by using existing clothing instead of producing new clothing.

Growth of vintage fashion

The increasing demand for vintage clothing reflects a shift in consumer attitudes towards more thoughtful and distinctive purchases, as opposed to mass-produced products. [5] The vintage fashion market is experiencing significant growth, particularly among younger generations who are increasingly aware of social and environmental issues. This demographic is turning away from the fast fashion industry, which is viewed as unsustainable and has led to a loss of individuality. Instead, there is a growing demand for unique and personal items that allow buyers to express their individuality and push back against the disruptive changes seen in many economies. [12] The vintage resale market has been growing at an impressive rate, 21 times faster than traditional apparel retail over the past three years. The market for clothing resale is expected to reach a value of $51 billion in 2023, according to recent reports. The number of women shopping for vintage items has also increased rapidly, from 44 million in 2017 to 56 million in 2018. [12]

Challenges

Transportation and shipping

Vintage clothing is often sourced from other countries and transported to new markets, which can contribute to transportation emissions and increase the carbon footprint. The production and transportation of clothing involve the consumption of resources and energy, and the transportation of vintage clothing across borders can result in a significant carbon footprint. Shipping vintage clothing from countries where it is sourced to new markets where it is sold often involves the use of ships and trucks, which emit greenhouse gases that contribute to climate change. Approximately 90% of the world's trade is carried out by ships, which transport nearly 11 billion tons of commodities annually. [13] Approximately 2.5% of the world's overall carbon emission is caused by shipping and according to a 2015 study by the European Parliament, it could increase to as much as 17% by 2050. [13] The demand for vintage clothing has increased in recent years, leading to an increase in transportation emissions associated with the industry.

Quality control and safety

Vintage clothing may not meet current safety standards and may contain hazardous materials such as lead or asbestos. Quality control is essential to ensure that vintage clothing is safe and of good quality. When shopping for vintage clothing, one must consider safety and quality control as they may not meet current safety standards and could potentially contain hazardous materials like lead or asbestos. [14] Antiquities can also pose a risk, as they may contain asbestos, a dangerous substance that was commonly used in products such as Bakelite, a synthetic plastic invented in 1907. Bakelite products can contain up to 5% of brown asbestos, which makes them potentially harmful, and products such as cameras, toys, radios, jewelry, door handles, and even toilet seats and cisterns could all contain asbestos. [14] Although products containing asbestos may be a low risk when in good condition, any damage could release asbestos dust and fibres into the air. Certain vintage beauty products, such as talcum powder, may have been contaminated with asbestos as well. As such, when antiquing and vintage shopping, it's vital to be cautious and aware of the potential dangers associated with vintage products.

Accessibility and affordability

The growing trend of thrift shopping among affluent consumers as an alternative to purchasing from ethical and sustainable fashion brands is limiting the clothing options available to low-income communities. [15] However, some people are taking advantage of the accessibility, affordability, and sustainability of thrift stores, particularly on platforms like Depop. [16] It is now common to see teenagers buying clothing from thrift stores and then reselling the same items at inflated prices on apps like Depop, Poshmark, or Instagram. This overconsumption and gentrification of thrifting have been triggered by influencer culture. Thrift stores, which are intended to benefit low-income communities, have faced criticism for raising the prices of secondhand clothing in recent years. Although online resellers are often blamed, thrift stores are often raising prices to cater to wealthier shoppers. The problem is not with the supply of donated goods, but rather the growing demand for thrifted items, which is making it difficult for low-income individuals to access affordable clothing.

Demand for fast fashion

The demand for fast fashion poses a challenge for vintage fashion and sustainable fashion in general. Fast fashion aims to give consumers access to the latest fashion trends quickly at affordable prices. The global fast fashion market is rapidly growing, with the market size expected to increase from $106.42 billion in 2022 to $122.98 billion in 2023 at a CAGR of 15.6%, and to $184.96 billion in 2027 at a CAGR of 10.7%. [17] This growth can be attributed to the increasing adoption of affordable clothing by the rising youth population. According to the United Nations, the global youth population is expected to grow from 1.2 billion in 2019 to 1.3 billion by 2030, which presents a significant market opportunity for apparel manufacturing companies. [17] These companies are focused on delivering unique, trendy, and affordable clothes inspired by the latest fashion trends, which have been particularly attractive to the youth demographic. This trend has propelled the growth of the fast fashion market that competes against sustainable fashion.

Related Research Articles

<span class="mw-page-title-main">Fashion</span> Stylish clothing

Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing as signifiers of social status, self-expression, and group belonging. As a multifaceted term, fashion describes an industry, styles, aesthetics, and trends.

<span class="mw-page-title-main">Used good</span> Item that is not new being sold or transferred

Used goods, also known as secondhand goods, are any item of personal property offered for sale not as new, including metals in any form except coins that are legal tender, but excluding books, magazines, and postage stamps. Used goods may also be handed down, especially among family or close friends, as a hand-me-down.

Thrift store chic refers to a style of dressing where clothes are cheap and/or used. Clothes are often bought from thrift stores such as the Salvation Army, Goodwill, or Value Village. Originally popular among the hippies of the late 1960s, this fashion movement resurfaced during the mid-1980s among teenagers, and expanded into the 1990s with the growing popularity of such music and style influences including the grunge band Nirvana. Thrift store chic can be considered as an anti-fashion statement because it does not follow fashion trends and does not attempt to look expensive or new.

A sustainable business, or a green business, is an enterprise that has a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. They cluster under different groupings and the whole is sometimes referred to as "green capitalism." Often, sustainable businesses have progressive environmental and human rights policies. In general, a business is described as green if it matches the following four criteria:

  1. It incorporates principles of sustainability into each of its business decisions.
  2. It supplies environmentally friendly products or services that replace demand for nongreen products and/or services.
  3. It is greener than traditional competition.
  4. It has made an enduring commitment to environmental principles in its business operations.
<span class="mw-page-title-main">Throw-away society</span> Human society strongly influenced by consumerism

The throw-away society is a generalised description of human social concept strongly influenced by consumerism, whereby the society tends to use items once only, from disposable packaging, and consumer products are not designed for reuse or lifetime use. The term describes a critical view of overconsumption and excessive production of short-lived or disposable items over durable goods that can be repaired, but at its origins, it was viewed as a positive attribute.

<span class="mw-page-title-main">Vintage clothing</span> Garments originating from a previous era

Vintage clothing is a generic term for garments originating from a previous era, as recent as the 1990s. The term can also be applied in reference to second-hand retail outlets, e.g. in vintage clothing store. While the concept originated during World War I as a response to textile shortages, vintage dressing encompasses choosing accessories, mixing vintage garments with new, as well as creating an ensemble of various styles and periods. Vintage clothes typically sell at low prices for high-end name brands.

<span class="mw-page-title-main">Reuse</span> Using an item again after it has been used, instead of recycling or disposing

Reuse is the action or practice of using an item, whether for its original purpose or to fulfill a different function. It should be distinguished from recycling, which is the breaking down of used items to make raw materials for the manufacture of new products. Reuse – by taking, but not reprocessing, previously used items – helps save time, money, energy and resources. In broader economic terms, it can make quality products available to people and organizations with limited means, while generating jobs and business activity that contribute to the economy.

<span class="mw-page-title-main">Fast fashion</span> Quick retail copying of catwalk trends

Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model. Retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.

<span class="mw-page-title-main">Textile recycling</span> Method of reusing or reprocessing used clothing, fibrous material and rags

Textile recycling is the process of recovering fiber, yarn, or fabric and reprocessing the material into new, useful products. Textile waste is split into pre-consumer and post-consumer waste and is sorted into five different categories derived from a pyramid model. Textiles can be either reused or mechanically/chemically recycled.

<span class="mw-page-title-main">Upcycling</span> Recycling waste into products of higher quality

Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products perceived to be of greater quality, such as artistic value or environmental value.

<span class="mw-page-title-main">Sustainable fashion</span> Part of design philosophy and trend of sustainability in fashion

Sustainable fashion is a term describing efforts within the fashion industry to reduce its environmental impacts, protect workers producing garments, and uphold animal welfare. Sustainability in fashion encompasses a wide range of factors, including "cutting CO2 emissions, addressing overproduction, reducing pollution and waste, supporting biodiversity, and ensuring that garment workers are paid a fair wage and have safe working conditions".

<span class="mw-page-title-main">Waste</span> Unwanted or unusable materials

Waste are unwanted or unusable materials. Waste is any substance discarded after primary use, or is worthless, defective and of no use. A by-product, by contrast is a joint product of relatively minor economic value. A waste product may become a by-product, joint product or resource through an invention that raises a waste product's value above zero.

<span class="mw-page-title-main">Environmental effects of paper</span> Overview about the environmental effects of the paper production industry

The environmental effects of paper are significant, which has led to changes in industry and behaviour at both business and personal levels. With the use of modern technology such as the printing press and the highly mechanized harvesting of wood, disposable paper became a relatively cheap commodity, which led to a high level of consumption and waste. The rise in global environmental issues such as air and water pollution, climate change, overflowing landfills and clearcutting have all lead to increased government regulations. There is now a trend towards sustainability in the pulp and paper industry as it moves to reduce clear cutting, water use, greenhouse gas emissions, fossil fuel consumption and clean up its influence on local water supplies and air pollution.

<span class="mw-page-title-main">Micro-sustainability</span> Individual or small scale sustainability efforts

Micro-sustainability is the portion of sustainability centered around small scale environmental measures that ultimately affect the environment through a larger cumulative impact. Micro-sustainability centers on individual efforts, behavior modification, education and creating attitudinal changes, which result in an environmentally conscious individual. Micro-sustainability encourages sustainable changes through "change agents"—individuals who foster positive environmental action locally and inside their sphere of influence. Examples of micro-sustainability include recycling, power saving by turning off unused lights, programming thermostats for efficient use of energy, reducing water usage, changing commuting habits to use less fossil fuels or modifying buying habits to reduce consumption and waste. The emphasis of micro-sustainability is on an individual's actions, rather than organizational or institutional practices at the systemic level. These small local level actions have immediate community benefits if undertaken on a widespread scale and if imitated, they can have a cumulative broad impact.

<span class="mw-page-title-main">Cotton recycling</span>

Cotton recycling is the process of converting cotton fabric into fibers that can be reused into other textile products.

Clothing industry or garment industry summarizes the types of trade and industry along the production and value chain of clothing and garments, starting with the textile industry, embellishment using embroidery, via the fashion industry to apparel retailers up to trade with second-hand clothes and textile recycling. The producing sectors build upon a wealth of clothing technology some of which, like the loom, the cotton gin, and the sewing machine heralded industrialization not only of the previous textile manufacturing practices. Clothing industries are also known as allied industries, fashion industries, garment industries, or soft goods industries.

Depop is a social e-commerce company based in London, with additional offices in Manchester, Milan and New York City. The company has an expanding global presence being popularised in countries such as the United States, United Kingdom, Australia, New Zealand, and Italy. It allows users to buy and sell items, most of which are used and vintage pieces of clothing.

<span class="mw-page-title-main">Slow fashion</span> Fashion concept

Slow fashion is an aspect of sustainable fashion and a concept describing the opposite to fast fashion, part of the "slow movement" advocating for clothing and apparel manufacturing in respect to people, environment and animals. As such, contrary to the industrial practices of fast fashion conglomerates, slow fashion involves local artisans and the use of eco-friendly materials, with the goal of preserving crafts and the environment which, ultimately, provides value to all, slow fashion brands, consumers and retailers.

<span class="mw-page-title-main">Environmental impact of fashion</span>

The fashion industry, particularly manufacture and use of apparel and footwear, is a significant driver of greenhouse gas emissions and plastic pollution. The rapid growth of fast fashion has led to around 80 billion items of clothing being consumed annually, with about 85% of clothes consumed in United States being sent to landfill.

<span class="mw-page-title-main">Impact of fast fashion in China</span>

Fast fashion is a term used to represent cheap, trendy clothing that is made to replicate higher end fashion trends. As of 2019, China remains the leading producer of fast fashion clothing. Many sweatshops are located in China, where the workers are underpaid and overworked in unsafe environments. China produces 65% of the world's clothing, with a majority of these clothes being labeled as "fast fashion". The top ten competitors in the fast fashion market make up 29.13% of the whole fashion market in 2020.

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