Kwality Wall's

Last updated

Kwality Wall's
Company type Subsidiary
Industry Food
Founded1956;68 years ago (1956)
Headquarters Mumbai, Maharashtra, India
Products Frozen Desserts
Parent Hindustan Unilever Limited
Website kwalitywalls.in

Kwality Wall's is an Indian multinational frozen desserts brand owned by the Indian consumer goods company Hindustan Unilever. It is a major producer and distributor of frozen dessert products in India, Bangladesh, Bhutan, Brunei, Myanmar, Nepal, Sri Lanka, Thailand, Singapore and Malaysia. In Pakistan and Bangladesh, it's called only as "Wall's".

Contents

History

Kwality Wall's is a company of Hindustan Unilever, [1] the arm of Unilever in India. It is an amalgamated brand name created out of two previously separate independent companies that Unilever took over: Kwality of India and Wall's of United Kingdom.

Kwality, the original Indian company, was founded in 1956, and was the first in the region to import machinery for the mass production and sale of ice cream on a commercial scale. In 1995, in view of the growth potential of the frozen confections market, Kwality entered into an agreement with Lever, and has since been known by its current umbrella name. At the same time, other brands acquired by Hindustan Unilever, such as Gaylord-Milkfood, were phased out in favour of promoting the Kwality Wall's brand. This arrangement allows for local production and sale of Wall's products that are popular in its home market, such as the Cornetto cone, and to create local variations on others, such as the Feast Jaljeera Blast. Kwality Wall's was ranked 464th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kwality Wall's was ranked 632nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kwality Wall's was ranked 382nd among India's most trusted brands. [2]

In August 2013, Kwality Wall's extended to Bangladesh, Bhutan, Brunei and Nepal.

The logo used for Kwality Wall's is a slight variation from that used by the other Heartbrand products, in that there are two distinct hearts in the Kwality Wall’s logo (with the inner heart being closed but the outer heart having a gap), rather than a single stroke forming both hearts. [3] The original Heartbrand logo is used on the Kwality Wall's India website, [4] but the logo variant is used on products. [5] [6]

See also

Related Research Articles

<span class="mw-page-title-main">Unilever</span> British multinational consumer goods company

Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London, England.

<span class="mw-page-title-main">Horlicks</span> Sweet malted milk hot drink powder

Horlicks is a British sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix.

<span class="mw-page-title-main">Hindustan Unilever</span> Indian consumer goods company

Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai. It is a subsidiary of the British company Unilever. Its products include foods, beverages, cleaning agents, personal care products and other consumer staples.

<span class="mw-page-title-main">Cornetto (frozen dessert)</span> Italian brand of ice cream

Cornetto is an Italian brand of ice cream cone dessert, which is manufactured and owned by parent company Unilever. Cornetto are sold as part of the Heartbrand product line, known internationally by different names, including Algida in Italy, Wall's in the UK and Pakistan, HB in the Republic of Ireland, Frigo in Spain, and Kwality Wall's in India. Many variations of the product exist, ranging from milk-based ice cream to vegetable fat-based dessert.

<span class="mw-page-title-main">Dalda</span> Vegetable ghee popular in South Asia

Dalda is a vegetable oil brand popular in South Asia.

<span class="mw-page-title-main">Magnum (ice cream)</span> Brand of ice cream products

Magnum is a brand of ice cream and the company's namesake, originally developed and produced by Frisko in Aarhus, Denmark, a part of the British company Unilever. It is sold as part of the Heartbrand line of products, which is owned by Unilever in most countries and is available in sticks, tubs and bites. In Greece, the Magnum brand name has been owned by Nestlé since 2005–2006 following the acquisition of Delta Ice Cream, so the Unilever ice cream uses the name Magic.

<span class="mw-page-title-main">Kibon</span>

Kibon is a Brazilian ice cream producer, now owned by Unilever. The logo that it uses is the same Heartbrand logo that Wall's ice cream, Good Humor, Streets, Selecta and Langnese use in the United Kingdom, United States, Australia, Philippines and Germany respectively, also owned by Unilever.

<span class="mw-page-title-main">Wall's (ice cream)</span> Brand of ice cream and frozen dessert products

Wall's is an ice cream and frozen dessert brand in the United Kingdom owned by Unilever and is part of the Heartbrand global frozen dessert brand.

<span class="mw-page-title-main">Viennetta</span> Brand of ice cream dessert

Viennetta is a British brand of ice cream dessert made by Unilever and sold under the various Heartbrand brands around the world. The original Viennetta consists of several rippled layers of ice cream separated by thin layers of sprayed-on compound chocolate. It is available in many flavours, including vanilla and mint.

Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was named after the French opera Lakmé, which itself is the French word for the goddess Lakshmi who is renowned for her beauty. It was started in 1952 as a 100% subsidiary of Tata Oil Mills, famously after Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and persuaded JRD Tata to manufacture them in India. Simone Tata joined the company as director and went on to become chairperson. In 1998, Tatas sold their stake in Lakmé to Hindustan Unilever for 200 crore.

Paddle Pop is a brand of ice confection products originally created by Streets, which is now owned by the English-Dutch company Unilever. It is sold in Australia, New Zealand, and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper.

<span class="mw-page-title-main">Evga S.A</span> Greek dairy producer

Evga S.A. is a Greek dairy product producer, with headquarters in the center of Athens, founded in 1934. The company produces ice cream, juices, croissants and frozen pastry products. EVGA exports to Europe and the United States, and produces products for third-party companies.

<span class="mw-page-title-main">Frozen dessert</span> Dessert made by freezing

Frozen dessert is a dessert made by freezing liquids, semi-solids, and sometimes solids. They may be based on flavored water, on fruit purées, on milk and cream, on custard, on mousse (semifreddo), and others. It is sometimes sold as ice-cream in South Asia and other countries.

<span class="mw-page-title-main">Calippo</span> Flavoured ice confection

Calippo is a frozen dessert introduced by Unilever in 1984 to European markets.

<span class="mw-page-title-main">Glow & Lovely</span> Skin whitening cream popular in the Indian subcontinent

Glow & Lovely is an Indian skin-lightening cosmetic product of Hindustan Unilever introduced to the market in India in 1975. Glow & Lovely is available in India, Bangladesh, Malaysia, Indonesia, Singapore, Brunei, Thailand, Sri Lanka, Pakistan, Mauritius and other parts of Asia and is also exported to other parts of the world, such as the West, where it is sold in Asian supermarkets.

<span class="mw-page-title-main">Sanjiv Mehta (Indian businessman)</span> Indian business executive

Sanjiv Mehta is an Indian business executive, and the former chairman and managing director (MD) of Hindustan Unilever Limited, India's largest fast moving consumer goods (FMCG) company and one of the top five most valuable companies in India. Mehta became the CEO and MD of Hindustan Unilever in October 2013, and in June 2018 was appointed chairman. He also heads Unilever's business in South Asia, as cluster president encompassing businesses in India, Pakistan, Bangladesh, Sri Lanka and Nepal. Mehta is a member of the Unilever leadership executive, its global executive board.

References

  1. "Kwality Wall's hits Rs 1000 crore mark". www.telegraphindia.com. Retrieved 12 October 2022.
  2. "India's Most Trusted Brands 2014". Trust Research Advisory. Archived from the original on 2 May 2015.
  3. "Kwality Wall's | Unilever". Hindustan Unilever Limited. Retrieved 30 June 2024.
  4. "Welcome to Kwality Wall's! | Kwality Wall's India". Kwality Wall's India. Retrieved 30 June 2024.
  5. https://www.kwalitywalls.in/p/divine-chocolate.html/08901030513374 [ bare URL ]
  6. https://www.kwalitywalls.in/p/darkly-divine-chocolate-sensation.html/08901030735325 [ bare URL ]