Kwality Wall's

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Kwality Wall's
Company type Subsidiary
Industry Food
Founded1956;69 years ago (1956)
Headquarters Mumbai, Maharashtra, India
ProductsFrozen desserts
Parent Hindustan Unilever Limited (1995-2025), The Magnum Ice Cream Company (2025 -)
Website kwalitywalls.in

Kwality Wall's is an Indian multinational frozen desserts company. It is majority owned by The Magnum Ice Cream Company, who acquired it from previous owner Indian consumer goods company Hindustan Unilever. [1] It is a major producer and distributor of frozen dessert products in India, Bangladesh, Bhutan, Brunei, Myanmar, Nepal, Sri Lanka, Thailand, Singapore and Malaysia. In Pakistan and Bangladesh, it's known simply as "Wall's"

Contents

History

Kwality, the original Indian company, was founded in 1956, and was the first in the region to import machinery for the mass production and sale of ice cream on a commercial scale. In 1995, in view of the growth potential of the frozen confections market, Kwality entered into an agreement with Hindustan Unilever, and has since been known by its current umbrella name. Its name was created out of two previously separate independent companies that Unilever took over: Kwality of India and Wall's of United Kingdom that constituted larger ice cream business for Unilever. [2] At the same time, other brands acquired by Hindustan Unilever, such as Gaylord-Milkfood, were phased out in favour of promoting the Kwality Wall's brand. This arrangement allows for local production and sale of Wall's products that are popular in its home market, such as the Cornetto cone, and to create local variations on others, such as the Feast Jaljeera Blast. Kwality Wall's was ranked 464th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kwality Wall's was ranked 632nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kwality Wall's was ranked 382nd among India's most trusted brands. [3]

In August 2013, Kwality Wall's extended to Bangladesh, Bhutan, Brunei and Nepal.

Aspart of larger restructuring Unilever divested all of its ice cream business worldwide and createdThe Magnum Ice Cream Company. [4] As part of regional process, Hindustan Unilever also divested its ice cream business to create Kwality Walls India Limited. [1]

The logo used for Kwality Wall's is a slight variation from that used by the other Heartbrand products, in that there are two distinct hearts in the Kwality Wall’s logo (with the inner heart being closed but the outer heart having a gap), rather than a single stroke forming both hearts. [5] The original Heartbrand logo is used on the Kwality Wall's India website, [6] but the logo variant is used on products. [7] [8]

See also

References

  1. 1 2 "HUL–Kwality Wall's Split Explained: Listing Timeline, Valuation, and What It Means for Investors". Outlook Business. 5 December 2025. Retrieved 14 December 2025.
  2. ↑ "Kwality Wall's hits Rs 1000 crore mark". www.telegraphindia.com. Retrieved 12 October 2022.
  3. ↑ "India's Most Trusted Brands 2014". Trust Research Advisory. Archived from the original on 2 May 2015.
  4. ↑ Southey, Flora (2 July 2025). "Unilever makes major step towards ice cream demerger". FoodNavigator.com. Retrieved 14 December 2025.
  5. ↑ "Kwality Wall's | Unilever". Hindustan Unilever Limited. Retrieved 30 June 2024.
  6. ↑ "Welcome to Kwality Wall's! | Kwality Wall's India". Kwality Wall's India. Retrieved 30 June 2024.
  7. ↑ "Divine Chocolate | Kwality Wall's India". Archived from the original on 8 December 2023. Retrieved 26 November 2025.
  8. ↑ "Darkly Divine Chocolate Sensation | Kwality Wall's India". Archived from the original on 8 December 2023. Retrieved 26 November 2025.


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