Level3 (Perfume album)

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Astralwerks is known as the label that created the electro music boom of the mid-1990s... Coming into the 21st century, Astralwerks has widened its outlook once again through discovering numerous unique and talented artists outside of America and supporting their American careers. Now, in preparation for the American debut of Japan's big stars Perfume, we’ve completed a magnificent remix. We look forward to continuing to pursue creative work together with them in the future.

— Glenn Mendingler, Astralwerks general manager, commenting about the re-release. [24]

During the group's North American tour in September 2014, Perfume confirmed that they would re-release Level 3 worldwide. [25] That same month, Perfumed also confirmed they signed a deal with North American dance record label Astralwerks to re-release the album digital and physically in the US on October 7, 2014. [25] Daisuke Kikuchi from The Japan Times confirmed that the album would contain two new remixes of "Spending All My Time"; the first being a radio remix, and the second handled by Belgian production and DJ duo Dimitri Vegas & Like Mike. [25] In a press interview with Astralwerks, Perfume revealed its re-release was to promote their concert tours in North America and prompt future prospects for American promotion and the American audience. [24]

Regarding the release, A-Chan stated "This is the first time that someone other than Nakata-san has tampered with one of our songs, so I felt some resistance to it at first, but once I gave it a listen, it was really cool! I think everyone else should try it out at least once, too." Nocchi commended the duo for "the care they took with our image in keeping Perfume's emotionless vocal style and elegance." [24] Kashiyuka hoped for future global prospects of their music, whilst stating "I feel so happy to be able to realize the idea of “delivering Japan's cool music to the world” that we’ve always talked about at our concerts. I think there may be some who’ll feel opposed to the remix, but you absolutely won't regret hearing it! Surely you’ll come to like the remix, and the original song, too, I think." [24]

Level3: Bonus Edition was released worldwide in two formats; a standalone CD, and a digital release. The standalone CD format features the fourteen original and two remix tracks in a jewel case. [26] [27] Three additional LP editions were released in Europe; a clear, red, and yellow-coloured double vinyl LP set. The track listing of this LP release follows the original Japanese CD release, and does not include the American bonus tracks. [28] [29] The final re-release format was a global digital release. [30] The CD and digital format uses the same cover from the original CD and digital album release, but includes the "Bonus Edition" text. [26] [30] The vinyl cover uses a standardized photo from the original CD and DVD album cover, with the CD and digital album cover used at the back. [28] [29]

To promote the album, the radio mix to "Spending All My Time" was released digitally in North America and Japan. [31] [32] The Bonus Edition of the album debuted at the number twelve on the Oricon Weekly Albums Chart with 4,724 copies sold, and stayed in the chart for three weeks. [33] [34]

Critical reception

Level3
Perfume - LEVEL3.png
Studio album by
Perfume
ReleasedOctober 2, 2013 (2013-10-02)
Recorded2012–2013
Genre
Length64:39
Language
  • Japanese
  • English
Label
Producer Yasutaka Nakata
Perfume chronology
Love the World
(2012)		Level3
(2013)		 Cosmic Explorer
(2016)
Alternative cover
Perfume - LEVEL3 (limited).png
Limited edition cover
Professional ratings
Review scores
SourceRating
Arcadey.net(positive) [14]
CD Journal (positive) [15]
The Japan Times (positive) [10]
Land of the Rising SoundStar full.svgStar full.svgStar full.svgStar full.svgStar full.svgStar full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [11]
SBS PopAsia (positive) [12]
Selective Hearing(positive) [13]

Level 3 received positive reviews from most music critics. A staff editor from CD Journal was positive in their review, commending album's "dance-oriented" composition and labelled that its overall appeal "shines". [15] Patrick St. Michel from The Japan Times said "this is Perfume's longest album yet, and it can drag. Yet the strongest moments come when Nakata incorporates EDM sounds in novel ways." He went on to say "The bulk of Level3 feels like a live-show preview, but with enough great sonic moments sprinkled throughout to make it enjoyable at home, too." [10] Nia from Selective Hearing had praised the album's cohesive and "interesting" structure, commenting "I found it to be Perfume's most cohesive and interesting album since Game. This is an album that provides the danciest of dance songs and the calmest of calm songs and everything in-between." She then commented that "It may not be as good as Game, but it comes pretty damn close." [13]

Writing for Land of Rising, Alex Shenmue awarded the album nine out of ten. He commented "Everything is extremely well balanced [...] all of these aspects are present in Level3 and perfectly mixed together, maintaining a constant Techno/Dance soul that guarantees a clear personality to the entire album." [11] He concluded "Level3 is the past, the present and the future of Perfume, the perfect portrait of this group and of their long and successful career. It's time to leave the past behind and realize that, right now, Level3 is the best Perfume album out there." [11] Dr. J from SBS PopAsia commended the album's composition, and said "Overall, this album is a great way to consolidate all of Perfume's recent work into a package with a pretty, futuristic and multi-coloured bow [...]" [12] A staff editor from Arcadey.net was generally positive, despite criticizing the "horrendous never-shoulda-been-a-single 'Mirai no Museum'". They said "It's an interesting album for the group because they’ve dived even further into the EDM world than ever before... With EDM being the new pop and all, a dance act like Perfume has no choice but to get even dancier if they wanna keep the swagger jackers at bay." [14]

Commercial performance

Level3 debuted at number one on the Japanese Daily Oricon Albums Chart, staying there up until the Sunday ranking which slipped to number two. [33] This resulted in the album debuting atop the Japanese Weekly Oricon Albums Chart, with an estimate 165,000 sold units in its first week of sales. [35] [36] [37] [upper-alpha 2] Level3 became Perfume's fourth consecutive studio album to debut atop the Oricon Albums Chart for both Daily and Weekly rankings. [33] It slipped to number two the following week, shifting over 27,000 units in its second week of sales. [37] It slipped to number six in its third week, shifting over 14,000 units in its third week of sales. [37] It stayed in the top 10 for three weeks, and the top 300 with 11 weeks overall. [33] This is Perfume's lowest spanning charting album on the Oricon Albums Chart to date, surpassing JPN which stayed in the chart for 13 weeks. [33]

Level3 entered the Billboard Top Albums Sales Chart at the top spot, their fourth studio album to do so. [38] Level3 was certified platinum in November 2013 by the Recording Industry Association of Japan (RIAJ) for shipments of 250,000 units. [39] This is Perfume's third consecutive studio album to shift over 250,000 physical units. [40] [41] [42] At the end of 2013, Level3 sold over 234,294 units in Japan and was ranked the 23rd best selling album in Japan. [43] Level3 also reached number 43 on the South Korean Gaon Albums Chart and number nine on the Overseas Gaon Album Chart. [44] [45]

Moreover, Level3 became the second best-selling Yasutaka Nakata-produced album of 2013, behind Kyary Pamyu Pamyu's Nandacollection which sold 250,490 copies. [43]

Promotion

Singles

"Spring of Life" was released as the album's lead single on April 11, 2012. [46] The song received favourable reviews from most music critics, who praised the song's dance composition and highlighted as an album stand out track. [11] [47] [48] It achieved success in Japan, debuting at number two the Japanese Oricon Singles Chart and lasted for twelve weeks. [49] It also reached the top spot on Billboard's Japan Hot 100 chart. [50] The song was certified gold by RIAJ for shipments and digital sales of 100,000 units, shifting 200,000 units in Japan. [51] [52] An accompanying music video was shot for the singles; it features Perfume dancing and singing the song in a robotic laboratory. [53]

"Spending All My Time" was released as the album's second single on August 15, 2012. [54] The song received favourable reviews from music critics, who commended the group's English-language attempt and praised the production and composition. [11] [55] It achieved success in Japan, debuting at number two on the Japanese Oricon Singles Chart and lasted for ten weeks; it marks the group's seventh consecutive single to peak at number two. [56] The song was certified gold by RIAJ for shipments of 100,000 units in Japan. [57] Yusuke Tanaka directed the accompanying music video for the single, which shows Perfume dancing and making gestures in a locked room. [58]

"Mirai no Museum" was released as the album's third single on February 17, 2013. [59] The song received negative reviews from music critics, who felt it was childish and interrupted the composition sequence of the album. [10] [13] [19] It achieved success in Japan, debuting at number two the Japanese Oricon Singles Chart and lasted for thirteen weeks, the longest charting single on the album; it marks the group's eighth consecutive single to peak at number two. [60] It also reached the same position on Billboard's Japan Hot 100 chart. [61] The song was certified gold by RIAJ for shipments of 100,000 units in Japan. [62] Tanaka commissioned the accompanying music video for the single, which shows Perfume inside a comic book–style world. [63]

"Magic of Love" was released as the album's fourth and final single on May 22, 2013. [64] The song received positive reviews from music critics, whom complimented the song's production and composition. [10] [13] It achieved success in Japan, debuting at number three on the Japanese Oricon Singles Chart and lasted for eight weeks; this broke Perfume's record for the most consecutive top two singles with eight. [65] It also reached the same position on Billboard's Japan Hot 100 chart. [66] The song was certified gold by RIAJ for shipments of 100,000 units in Japan. [67] Tanaka commissioned the accompanying music video for the single, which shows Perfume dancing in a room and features multiple figures of the members in different rooms. [68]

Concert tour

In order to promote the release of Level3, Perfume embarked on a four-date dome tour named "Perfume 4th Tour in DOME 'LEVEL3'", including two dates at Kyocera Dome and two dates at Tokyo Dome. The tickets for both venues were sold out instantly. During the final performance of the tour on December 25, 2013, A-chan said, "Dome tours are amazing cause all the venues are domes, you know", which brought laughter to the audience. Afterwards, she started shedding tears, saying, "Thank you for spending this special day with Perfume." [69]

Track listing

All tracks are written by Yasutaka Nakata.

No.TitleLength
1."Enter the Sphere"3:35
2."Spring of Life" (album mix)5:59
3."Magic of Love" (album mix)4:16
4."Clockwork"4:32
5."1mm"4:17
6."Mirai no Museum" (未来のミュージアム; Museum of the Future)3:21
7."Party Maker"7:20
8."Furikaeru to Iru Yo" (ふりかえるといるよ)6:15
9."Point" (ポイント; Pointo)3:46
10."Daijyobanai" (だいじょばない; I'm Not Okay)3:03
11."Handy Man"4:05
12."Sleeping Beauty"4:52
13."Spending All My Time" (album mix)4:02
14."Dream Land"5:16
Total length:62:39
Limited edition bonus DVD [70]
No.TitleLength
1."1mm" (Video Clip)4:19
2."Zutto suki dattanjake: Sasurai no Menkata Perfume Fes!! Memorial"27:49
3."Perfume no Tada Tada Radio ga Suki dakara Radio!"51:52
Bonus edition bonus tracks [71]
No.TitleLength
15."Spending All My Time" (radio edit)3:02
16."Spending All My Time" (DV&LM remix)4:37

Personnel

Credits adapted from the liner notes of Level3. [6]

Charts

Certifications

Certifications for Level3
RegionCertification Certified units/sales
Japan (RIAJ) [74] Platinum234,294 [73]

Release history

Release dates and formats for Level3
RegionDateFormatEditionLabelRef.
JapanOctober 2, 2013 CD Standard
 [75]
CD + DVD Limited [70]
TaiwanOctober 4, 2013CDStandard Universal [76]
CD + DVDLimited [77]
JapanOctober 16, 2013 Digital download Standard
  • Universal J
  • Perfume
 [78]
South KoreaCDUniversal [79]
GermanyOctober 18, 2013
  • CD
  • digital download
 [80] [81]
CD + DVDLimited [82]
JapanMay 14, 2014 LP Standard
  • Universal J
  • Perfume
 [83]
United KingdomOctober 6, 2014Digital downloadBonus Edition Wrasse [84]
JapanOctober 7, 2014
  • Universal J
  • Perfume
 [85]
October 22, 2014CD [71]
United KingdomOctober 27, 2014Wrasse [86]

Notes

  1. ↑ According to the album notes and accompanying lyric sheet, there are two English ("Sleeping Beauty", and "Spending All My Time"), and twelve Japanese tracks (the remaining album tracks). [6]
  2. ↑ Sales provided by Oricon database and are rounded to the nearest thousand copies.

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  51. ↑ "GOLD DISC 2015年10月度". The Record (Bulletin) (in Japanese). Chūō, Tokyo: Recording Industry Association of Japan. 673: 14. November 20, 2015. Archived from the original (PDF) on December 19, 2015. Retrieved December 11, 2015.
  52. ↑ "ゴールド等認定作品一覧 2012年4月" [Works Receiving Certifications List (Gold, etc) (April 2012)] (in Japanese). Recording Industry Association of Japan. May 10, 2012. Retrieved June 10, 2014.
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  54. ↑ Spending All My Time (Liner notes). Perfume. Japan: Universal Music Japan; Perfume Records. 2012. UPCP-5002.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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  59. ↑ Mirai no Museum (Liner notes). Perfume. Japan: Universal Music Japan; Perfume Records. 2013. UPCP-5003.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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  64. ↑ Magic of Love (Liner notes). Perfume. Japan: Universal Music Japan; Perfume Records. 2013. UPCP-5004.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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  69. ↑ Shiso (December 27, 2013). "Perfume wrap up their 1st Dome tour". TokyoHive. Retrieved May 9, 2014.
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  76. ↑ "LEVEL 3 通常盤" (in Chinese). Universal Music Taiwan . Retrieved September 10, 2014.
  77. ↑ "LEVEL 3 初回限定盤CD+DVD" (in Chinese). Universal Music Taiwan. Retrieved September 10, 2014.
  78. ↑ "Level 3 by Perfume". iTunes Store (JP). Apple. Archived from the original on February 21, 2014. Retrieved October 17, 2013.
  79. ↑ "Level3" (in Korean). Universal Music Korea. Retrieved November 12, 2013.
  80. ↑ "Level 3". Amazon (in German). Germany. Retrieved December 20, 2014.
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  82. ↑ "Level 3 (CD+DVD)". Amazon (in German). Germany. Retrieved December 20, 2014.
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  84. ↑ "Level3 (Bonus Edition)". 7digital . United Kingdom. Retrieved December 20, 2014.
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