In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box. The tradition has included hundreds of athletes from many different sports, and also team depictions.
Breakfast cereal is a traditional breakfast food made from processed cereal grains, primarily in Western societies. Warm cereals like porridge and grits have the longest history. Ready-to-eat cold cereals, appearing around the late 19th century, are most often mixed with milk, but can also be paired with yogurt instead or eaten plain. Fruit or nuts are sometimes added. Many breakfast cereals are produced via extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-fiber cereals. In the United States, cereals are often fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals are made with high sugar content. Many are marketed towards children, feature a cartoon mascot, and may contain a toy or prize.
Wheaties is a brand of breakfast cereal by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn’s Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience.
This article lists the athletes or teams depicted on Wheaties boxes, along with the year(s) of depiction and sport played. This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.
Around 1990, General Mills did a promotion called "Picture Yourself on a Wheaties Box," in which, for a fee, they would make a custom Wheaties box from one's own photograph that was sealed in clear acrylic. Kristi Yamaguchi, among other athletes, was featured in advertising this campaign.
Kristine Tsuya Yamaguchi is an American former figure skater. In ladies' singles, Yamaguchi is the 1992 Olympic champion, a two-time World champion, and the 1992 U.S. champion. As a pairs skater with Rudy Galindo, she is the 1988 World Junior champion and a two-time national champion. In December 2005, she was inducted into the U.S. Olympic Hall of Fame. In 2008, Yamaguchi became the celebrity champion in the sixth season of Dancing with the Stars.
|1934, 1992||Lou Gehrig||Baseball||First athlete depicted|
|1934||Elinor Smith||Aviator||First female depicted|
|1934||Martin and Osa Johnson||Aviators||First married couple depicted|
|1935||Babe Didrikson Zaharias||Golf||First female athlete depicted|
|1935||Jane Fauntz||Olympic diving|
|1935||Benny Friedman||Football||Michigan New York Giants HOF|
|1936, 2003||Jesse Owens||Track & Field||first black athlete depicted|
|1936||Wilbur Shaw||Auto racing|
|1937||Harold "Hal" Trosky||Baseball|
|1930s||Marty Barry||Ice hockey|
|1952||George Mikan||Basketball||Minneapolis Lakers|
|1952||Elwin "Preacher" Roe||Baseball|
|1958||Bob Richards||Track and field (pole vault)||First athlete depicted on front of box|
|1967||Billy Mills||Running track|
|1977, 2012||Caitlyn Jenner||Decathlon|
|1983||Steve Veltman||Bicycle Motocross Racing|
|1984, 1999, 2012||Mary Lou Retton||Gymnastics|
|1984, 2004||Carl Lewis||Track & Field|
|1986, 2000||Walter Payton||Football|
|1988||A. C. Green||Basketball|
|1988||Michael Jordan||Basketball||Most depictions on box (18 total)|
|1991||Tom Barrasso||Ice hockey|
|1991||Phil Bourque||Ice hockey|
|1991||Paul Coffey||Ice hockey|
|1991||Bob Errey||Ice hockey|
|1991||Randy Gilhen||Ice hockey|
|1991, 1992||Jaromír Jágr||Ice hockey|
|1991, 1992||Mario Lemieux||Ice hockey|
|1991||Troy Loney||Ice hockey|
|1991||Frank Pietrangelo||Ice hockey|
|1991||Kevin Stevens||Ice hockey|
|1991||Peter Taglianetti||Ice hockey|
|1991, 1992, 1993||Horace Grant||Basketball|
|1992, 1999||Barry Sanders||Football|
|1993||Jack Del Rio||Football|
|1995, 2001||Cal Ripken Jr.||Baseball|
|1996||Amanda Borden||Gymnastics||U.S. Olympic gymnastics team box|
|1996||Amy Chow||Gymnastics||U.S. Olympic gymnastics team box|
|1996||Dominique Dawes||Gymnastics||U.S. Olympic gymnastics team box|
|1996||Michael Johnson||track and field|
|1996||Shannon Miller||Gymnastics||U.S. Olympic gymnastics team box|
|1996||Dominique Moceanu||Gymnastics||U.S. Olympic gymnastics team box|
|1996||Dan O'Brien||Track and field (decathlon)|
|1996||Jaycie Phelps||Gymnastics||U.S. Olympic gymnastics team box|
|1996||Kerri Strug||Gymnastics||U.S. Olympic gymnastics team box|
|1996||Amy Van Dyken||Swimming|
|1996, 1999||Troy Aikman||Football|
|1996, 2010||Dale Earnhardt||NASCAR|
|1996–2000||Ken Griffey, Jr.||Baseball|
|1997||"Mean" Joe Greene||Football||(CWR)|
|1997, 2007||Tony Gwynn||Baseball|
|1998||Tricia Dunn||Ice hockey|
|1998||Cammi Granato||Ice hockey|
|1999||Stone Cold Steve Austin||Professional wrestling|
|1999, 2012||Muhammad Ali||Boxing|
|1999, 2000, 2001||Bill Elliott||NASCAR||(CWR Reg.) (HFW)|
|2000||Stacy Dragila||Pole Vault|
|2001||Jim Thorpe||Track & Field, Football, Baseball|
|2002||A. J. Foyt||INDYCAR|
|2002||Sarah Hughes||Figure skating|
|2003||Wayne Gretzky||Ice hockey|
|2003||Joe Paterno||College Football Coach (Penn State)|
|2004||Jackie Joyner-Kersee||Track & Field|
|2004, 2012, 2016||Michael Phelps||Swimming|
|2006||Apolo Anton Ohno||Short track speed skating|
|2006||Joey Cheek||Long Track Speedskating|
|2010||Lindsey Vonn||Alpine skiing|
|2010||Seth Wescott||Snowboard cross|
|2011, 2012||Aaron Rodgers||Football|
|2012||Clay Matthews III||Football||(WF)|
|2012||Misty May-Treanor||Beach Volleyball|
|2012||Samantha "Sam" Gordon||Football||First female Football player|
|2014||Mikaela Shiffrin||Alpine skiing|
|2014||Anthony Pettis||Mixed Martial Arts|
|Sandy Alomar, Jr.||Baseball|
|George Lee "Sparky" Anderson||Baseball|
|Arnold "Red" Auerbach||Basketball|
|Justin McCarthy "Sam" Barry||Basketball|
|James "Cool Papa" Bell||Baseball|
|Johnny Mack Brown||Football|
|Karyn Bye||Ice hockey|
|Harry Caray||Baseball broadcaster|
|Earl "Dutch" Clark||Football|
|Gretchen Fraser||Alpine skiing|
|Joe "Flash" Gordon||Baseball|
|Eric Heiden||(CWR) Speed skating|
|James "Chico" Hernandez||(WEC) Sombo wrestling|
|Ab Jenkins||Auto racing|
|Lynn Jennings||Long-distance running|
|K. C. Jones||Basketball|
|Katie King||Ice hockey|
|Jon Lugbill||Whitewater canoeing|
|Phil Mahre||Alpine skiing|
|Steve Mahre||Alpine skiing|
|Edgar "Eggs" Manske||Football|
|Johnny "Pepper" Martin||Baseball|
|Mary T. Meagher||Swimming|
|Byron "Bam" Morris||Football|
|Van Lingle Mungo||Baseball|
|George Murray||Wheelchair Roadracer|
|Cindy Nelson||Alpine skiing|
|LeRoy "Satchel" Paige||Baseball|
|Brad Park||Ice hockey|
|Lynn Patrick||Ice hockey|
|Harold "Pee Wee" Reese||Baseball|
|Mark Richt||College Football Coach (University of Georgia)|
|Bill Rodgers||Track and field (marathon)|
|Charles "Red" Ruffing||Baseball|
|Joan Benoit Samuelson||Marathon|
|Barbara Ann Scott||Figure skating|
|Elvis Stojko||Figure skating|
|Pat Summitt||Basketball coach|
|Maribel Vinson||Figure skater|
|Gerald "Gee" Walker||Baseball|
|Wallenda Troupe||High wire performers|
|Glenn S. "Pop" Warner||Football|
|Jo Jo White||Basketball|
|Kristi Yamaguchi||Figure skating||(HFW)|
|1987||Minnesota Twins||Baseball||World Series Champions (first team depicted on box)|
|1988||Washington Redskins||Football||Super Bowl XXII|
|1992||Pittsburgh Penguins||Hockey||Stanley Cup Champions|
|1993||Dallas Cowboys||Football||Super Bowl XXVII Champions|
|1994||Dallas Cowboys||Football||Super Bowl XXVIII Champions|
|1995||Northwestern Wildcats||Football||Big Ten Champions|
|1995||Atlanta Braves||Baseball||World Series Champions|
|1995||Cleveland Indians||Baseball||American League Champions|
|1996||Dallas Cowboys||Football||Super Bowl XXX Champions|
|1996||U.S. Olympic Women's Gymnastics Team||Gymnastics||Olympic gold medalists|
|1997||U.S. Olympic men's ice hockey team||Hockey (men)||Olympic gold medalists (1980)|
|1998||Target Chip Ganassi Racing CART team||CART||CART FedEx Championship Series champions|
|1998||Denver Broncos||Football||Super Bowl XXXII Champions|
|1998||U.S. Olympic Women's Ice Hockey team||Hockey (women)||Olympic gold medalists|
|1998||Arizona Diamondbacks||Baseball||inaugural season|
|1998||De La Salle High School||Football||High School football|
|2000||St. Louis Rams||Football||Super Bowl XXXIV Champions|
|2001||Dallas Cowboys||Football||"35 Years of Championship Performance"|
|2001||Baltimore Ravens||Football||Super Bowl XXXV Champions|
|2002||New England Patriots||Football||Super Bowl XXXVI Champions|
|2003||Tampa Bay Buccaneers||Football||Super Bowl XXXVII Champions|
|2004||Boston Red Sox||Baseball||World Series Champions|
|2005||Texas Longhorns||Football||National Champions|
|2005||Texas Western College||Basketball||NCAA Champions (1966)|
|2005||Chicago White Sox||Baseball||World Series Champions|
|2006||Miami Heat||Basketball||NBA Champions|
|2006||Detroit Shock||Basketball||WNBA Champions|
|2006||Notre Dame Fighting Irish||Football|
|2006||Texas Longhorns||Football||2 boxes in 2006|
|2006||Texas A&M Aggies||Football|
|2006||St. Louis Cardinals||Baseball||World Series Champions|
|2007||Boston Red Sox||Baseball||World Series Champions|
|2007||Florida Gators||Basketball (men)|
|2007||North Carolina Tar Heels||Basketball (men)|
|2007||Kentucky Wildcats||Basketball (men)|
|2007||Tennessee Lady Vols||Basketball (women)|
|2008||Boston Celtics||Basketball||NBA Champions|
|2009||Los Angeles Lakers||Basketball||NBA Champions|
|2010||Los Angeles Lakers||Basketball||NBA Champions|
|2010||Seattle Storm||Basketball||WNBA Champions|
The Wayback Machine is a digital archive of the World Wide Web and other information on the Internet. It was launched in 2001 by the Internet Archive, a nonprofit organization based in San Francisco, California, United States.
Gregory EfthimiosLouganis is an American Olympic diver, LGBT activist, and author who won gold medals at the 1984 and 1988 Summer Olympics, on both the springboard and platform. He is the only male and the second diver in Olympic history to sweep the diving events in consecutive Olympic Games. He has been called both "the greatest American diver" and "probably the greatest diver in history".
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