List of athletes on Wheaties boxes

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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. SomeWheatiesBoxes.jpg
Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s.

In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box. The tradition has included hundreds of athletes from many different sports, and also team depictions.

Breakfast cereal Food made from grain

Breakfast cereal is a traditional breakfast food made from processed cereal grains, primarily in Western societies. Warm cereals like porridge and grits have the longest history. Ready-to-eat cold cereals, appearing around the late 19th century, are most often mixed with milk, but can also be paired with yogurt instead or eaten plain. Fruit or nuts are sometimes added. Many breakfast cereals are produced via extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-fiber cereals. In the United States, cereals are often fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals are made with high sugar content. Many are marketed towards children, feature a cartoon mascot, and may contain a toy or prize.

Wheaties brand of cereal by General Mills

Wheaties is a brand of breakfast cereal by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn’s Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.

Slogan motto or phrase used in advertising or other purposes

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience.


This article lists the athletes or teams depicted on Wheaties boxes, along with the year(s) of depiction and sport played. This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.

Around 1990, General Mills did a promotion called "Picture Yourself on a Wheaties Box," in which, for a fee, they would make a custom Wheaties box from one's own photograph that was sealed in clear acrylic. Kristi Yamaguchi, among other athletes, was featured in advertising this campaign.

Kristi Yamaguchi American figure skater

Kristine Tsuya Yamaguchi is an American former figure skater. In ladies' singles, Yamaguchi is the 1992 Olympic champion, a two-time World champion, and the 1992 U.S. champion. As a pairs skater with Rudy Galindo, she is the 1988 World Junior champion and a two-time national champion. In December 2005, she was inducted into the U.S. Olympic Hall of Fame. In 2008, Yamaguchi became the celebrity champion in the sixth season of Dancing with the Stars.

Individual athletes

1934, 1992 Lou Gehrig BaseballFirst athlete depicted
1934 Jimmie Foxx Baseball
1934 Ellsworth Vines Tennis
1934 Elinor Smith AviatorFirst female depicted
1934 Martin and Osa Johnson AviatorsFirst married couple depicted
1935 Dizzy Dean Baseball
1935 Babe Didrikson Zaharias GolfFirst female athlete depicted
1935 Jane Fauntz Olympic diving
1935 Benny Friedman Football Michigan New York Giants HOF
1936, 2003 Jesse Owens Track & Fieldfirst black athlete depicted
1936 Robert Kessler Basketball
1936 Kit Klein Speedskating
1936 Wilbur Shaw Auto racing
1937 Earl Averill Baseball
1937 Buck Jordan Baseball
1937 Lefty Gomez Baseball
1937 Mel Ott Baseball
1937 Cecil Travis Baseball
1937 Harold "Hal" Trosky Baseball
1938 Bob Feller Baseball
1938 Lou Fette Baseball
1938 Charlie Gehringer Baseball
1938 Lefty Grove Baseball
1938 Billy Herman Baseball
1938 Carl Hubbell Baseball
1939 Leo Durocher Baseball
1939 Johnny Mize Baseball
1930s Marty Barry Ice hockey
1947 Hank Greenberg Baseball
1951 Tom Fears Football
1951 Otto Graham Football
1951 George Kell Baseball
1951 Ralph Kiner Baseball
1951 Bob Lemon Baseball
1951 Johnny Lujack Football
1952 Roy Campanella Baseball
1952 Glenn Davis Football
1952 George Mikan BasketballMinneapolis Lakers
1952 Elwin "Preacher" Roe Baseball
1952 Bob Waterfield Football
1956 Bob Cousy Basketball
1956 Bobby Layne Football
1956 Duke Snider Baseball
1958 Bob Richards Track and field (pole vault)First athlete depicted on front of box
1959 Esther Williams Swimming
1964 Bart Starr Football
1964 Tom Tresh Baseball
1967 Raymond Berry Football
1967 Joe Horlen Baseball
1967 Tim McCarver Baseball
1967 Billy Mills Running track
1967 Bobby Richardson Baseball
1968 Tom Matte Football
1977, 2012 Caitlyn Jenner Decathlon
1983 Steve Veltman Bicycle Motocross Racing
1984 Leslie Deniz Discus
1984, 1999, 2012 Mary Lou Retton Gymnastics
1984, 2004 Carl Lewis Track & Field
1985 Pete Rose Baseball
1986, 2000 Walter Payton Football
1987 Chris Evert Tennis
1987 Jim Kelly Football
1988Sammy ChagollaWrestling
1988 A. C. Green Basketball
1988 Michael Jordan BasketballMost depictions on box (18 total)
1988 Steve Largent Football
1989 Johnny Bench Baseball
1989 Detroit Pistons Basketball
1989 Joe Dumars Basketball
1989 Jim Palmer Baseball
1990 Eric Davis Baseball
1990 Boomer Esiason Football
1991 Tom Barrasso Ice hockey
1991 Phil Bourque Ice hockey
1991 Paul Coffey Ice hockey
1991 Bob Errey Ice hockey
1991 Randy Gilhen Ice hockey
1991, 1992 Jaromír Jágr Ice hockey
1991, 1992 Mario Lemieux Ice hockey
1991 Troy Loney Ice hockey
1991 Frank Pietrangelo Ice hockey
1991 Kevin Stevens Ice hockey
1991 Peter Taglianetti Ice hockey
1991, 1992, 1993 Horace Grant Basketball
1992, 1999 Barry Sanders Football
1992 Babe Ruth Baseball
1993 Larry Bird Basketball
1993 Jack Del Rio Football
1993 Chris Doleman Football
1993 Clyde Drexler Basketball
1993 John Elway Football
1995, 2001 Cal Ripken Jr. Baseball
1995 Josh Gibson Baseball
1995 Dan Marino Football
1996 Amanda Borden Gymnastics U.S. Olympic gymnastics team box
1996 Amy Chow Gymnastics U.S. Olympic gymnastics team box
1996 Dominique Dawes Gymnastics U.S. Olympic gymnastics team box
1996 Tom Dolan Swimming
1996 Michael Johnson track and field
1996 Shannon Miller Gymnastics U.S. Olympic gymnastics team box
1996 Dominique Moceanu GymnasticsU.S. Olympic gymnastics team box
1996 Dan O'Brien Track and field (decathlon)
1996 Jaycie Phelps GymnasticsU.S. Olympic gymnastics team box
1996 Jackie Robinson Baseball
1996 Roger Staubach football
1996 Kerri Strug Gymnastics U.S. Olympic gymnastics team box
1996 Amy Van Dyken Swimming
1996 Steve Young Football(CWR)
1996, 1999 Troy Aikman Football
1996, 2010 Dale Earnhardt NASCAR
1996–2000 Ken Griffey, Jr. Baseball
1997 Arthur Ashe Tennis
1997 Terry Glenn Football
1997 "Mean" Joe Greene Football(CWR)
1997 Franco Harris Football
1997, 2007 Tony Gwynn Baseball
1998 Terrell Davis Football
1998 Tricia Dunn Ice hockey
1998 Brett Favre Football
1998 Cammi Granato Ice hockey
1998 Mark McGwire Baseball
1998 Richard Petty NASCAR
1999 Stone Cold Steve Austin Professional wrestling
1999 Lance Armstrong Cycling
1999 Brandi Chastain Soccer
1999 Arnold Palmer Golf
1999 Mia Hamm Soccer
1999 Joe Torre Baseball
1999, 2012 Muhammad Ali Boxing
1999, 2000, 2001 Bill Elliott NASCAR (CWR Reg.) (HFW)
2000 Stacy Dragila Pole Vault
2000 Pete Sampras Tennis
2001 Barry Bonds Baseball
2001 Tony Dorsett Football
2001 Althea Gibson Tennis
2001 Kirby Puckett Baseball
2001 Jim Thorpe Track & Field, Football, Baseball [1] [2]
2001 Dave Winfield Baseball
2002 Hank Aaron Baseball
2002 A. J. Foyt INDYCAR
2002 Sarah Hughes Figure skating
2002 Cael Sanderson Wrestling
2002 Emmitt Smith Football
2002 Ozzie Smith Baseball
2003 Kevin Garnett Basketball
2003 Wayne Gretzky Ice hockey
2003 Rafael Palmeiro Baseball
2003 Joe Paterno College Football Coach (Penn State)
2003 Darrell Waltrip NASCAR
2004 Andre Agassi Tennis
2004 Justin Gatlin Track
2004 Peyton Manning Football
2004 Pedro Martínez Baseball
2004 David Ortiz Baseball
2004 Carly Patterson Gymnastics
2004 David Robinson Basketball
2004 Jackie Joyner-Kersee Track & Field
2004, 2012, 2016 Michael Phelps Swimming
2004 Michael Vick Football
2005 Roberto Clemente Baseball
2005 Tim Duncan Basketball
2005 Kirk Gibson Baseball
2005 Shaquille O'Neal Basketball
2005 Albert Pujols Baseball
2006 Chris Carpenter Baseball
2006 Julius Erving Basketball
2006 Doug Flutie Football
2006 Apolo Anton Ohno Short track speed skating
2006 Alex Rodriguez Baseball
2006 Joey Cheek Long Track Speedskating
2007 Bill Russell Basketball
2008 Jarrod Shoemaker Triathlon
2008 Hunter Kemper Triathlon
2008 Bryan Clay Decathlon
2008 Nastia Liukin Gymnastics
2009 Willis Reed Basketball
2010 Lindsey Vonn Alpine skiing
2010 Shaun White Snowboarding
2010 Seth Wescott Snowboard cross
2011 Chris McCormack Triathlon(WF)
2011, 2012 Aaron Rodgers Football
2012 Clay Matthews III Football(WF)
2012 Misty May-Treanor Beach Volleyball
2012 Samantha "Sam" Gordon FootballFirst female Football player
2013 Adrian Peterson Football
2014 Sage Kotsenburg Snowboarding
2014 Mikaela Shiffrin Alpine skiing
2014 Anthony Pettis Mixed Martial Arts
2015 Stephen Curry Basketball
2016 Ryan Dungey Motocross
2017 Jordan Spieth Golf
2018 Kyrie Irving Basketball
2018 Russell Wilson Football [3]
Kareem Abdul-Jabbar Basketball
Michelle Akers Soccer
Ethan Allen Baseball
Johnny Allen Baseball
Marcus Allen Football
Sandy Alomar, Jr. Baseball
Leonel Álvarez Soccer
Ignacio Ambriz Soccer
Ottis Anderson Football
George Lee "Sparky" Anderson Baseball
Luke Appling Baseball
B.J. Armstrong Basketball
Morrie Arnovich Baseball
Steve Atwater Football
Arnold "Red" Auerbach Basketball
Jeff Bagwell Baseball
Max Baer Boxing
Chris Bailey Tennis
George Barclay Baseball
Justin McCarthy "Sam" Barry Basketball
Marie Bartoletti Marathon (WEC)
Marlene Bauer Golf
Sammy Baugh Football
Mark Bavaro Football
Josh Beckett Baseball
Myriam Bédard Biathlon
Beau Bell Baseball
James "Cool Papa" Bell Baseball
Andy Benes Baseball
Brooke Bennett Swimming
Cornelius Bennett Football
Edgar Bennett Football
Patty Berg Golf
Wally Berger Baseball
Yogi Berra Baseball
Bernie Bierman Football
Craig Biggio Baseball
Drew Bledsoe Football
Ken Block Racing
Zeke Bonura Baseball
Lou Boudreau Baseball
Claudio Branco Soccer
Tommy Bridges Baseball
Johnny Mack Brown Football
Tim Brown Football
Terry Bradshaw Football
Isaac Bruce Football
Don Budge Tennis
Mark Buehrle Baseball
Jay Buhner Baseball
Nick Buoniconti Football
Ellis Burks Baseball
Dick Butkus Football
Wally Butts Football
Karyn Bye Ice hockey
Earnest Byner Football
Kyle Busch NASCAR
Ken Caminiti Baseball
Harry Caray Baseball broadcaster
Cris Carter Football
Bill Cartwright Basketball
Ron Cey Baseball
Wilt Chamberlain Basketball
Mark Chmura Football
Earl "Dutch" Clark Football
Gary Clark Football
Roger Clemens Baseball
Harlond Clift Baseball
Ben Coates Football
Mickey Cochrane Baseball
David Cone Baseball
Michael Cooper Basketball
Joey Cora Baseball
Roger Craig Football
Joe Cronin Baseball
Jim Crowley Football
Kiki Cuyler Baseball
Harry Danning Baseball
Bob Davies Basketball
Curt Davis Baseball
Darryl Dawkins Basketball
Paul Dean Baseball
Frank Demaree Baseball
Jack Dempsey Boxing
Paul Derringer Baseball
Donna DeVarona Swimming
Bill Dickey Baseball
Joe DiMaggio Baseball
Abner Doubleday Baseball
Marshall Faulk Football
Lew Fonseca Baseball
Barry Foster Football
Gretchen Fraser Alpine skiing
Frankie Frisch Baseball
Walt Frazier Basketball
Andrés Galarraga Baseball
Juan González Baseball
Joe "Flash" Gordon Baseball
Goose Goslin Baseball
Red Grange Football
Kevin Greene Football
Ralph Guldahl Golf
Stanley Hack Baseball
Odell Hale Baseball
Gabby Hartnett Baseball
John Havlicek Basketball
Eric Heiden (CWR) Speed skating
James "Chico" Hernandez (WEC) Sombo wrestling
Merril Hoge Football
Ben Hogan Golf
Nat Holman Basketball
Mike Holmgren Football
Desmond Howard Football
Dixie Howell Baseball
Kent Hrbek Baseball
Don Hutson Football
Doug HeirParalympics
Peter Jacobsen Golf
Joe Jacoby Football
Ned Jarrett NASCAR
Ab Jenkins Auto racing
Lynn Jennings Long-distance running
Derek Jeter Baseball
Magic Johnson Basketball
Pepper Johnson Football
Randy Johnson Baseball
Vinnie Johnson Basketball
Brent Jones Football
Howard Jones Football
K. C. Jones Basketball
Tom Jones Football
Jim Kelly Football
Steve Kerr Basketball
Katie King Ice hockey
Harry Kipke Football
Chuck Klein Baseball
Bernie Kosar Football
Jack Kramer Tennis
Jim Lachey Football
Bill Laimbeer Basketball
Sean Landeta Football
Carnell Lake Football
Barry Larkin Baseball
Ty Law Football
Bill Lee Baseball
Darrell Lester Football
Lawson Little Golf
Greg Lloyd Football
Kenny Lofton Baseball
Vince Lombardi Football
Ernie Lombardi Baseball
Luc Longley Basketball
Ronnie Lott Football(HFW)
Jon Lugbill Whitewater canoeing
Todd Lyght Football
George Maddox Football
Greg Maddux Baseball
Phil Mahre Alpine skiing
Steve Mahre Alpine skiing
Rick Mahorn Basketball
Gus Mancuso Baseball
Tony Manero Golf
Lloyd Mangrum Golf
Charles Mann Football
Edgar "Eggs" Manske Football
Mickey Mantle Baseball
Heinie Manush Baseball
Alice Marble Tennis
Marty Marion Baseball
Johnny "Pepper" Martin Baseball
Edgar Martínez Baseball
Tino Martinez Baseball
Willie Mays Baseball
Tim McCoy
Michael McCrary Football
Dave MacMillan Basketball
Bo McMillin Football
Mary T. Meagher Swimming
Joe Medwick Baseball
José Mesa Baseball
Art Monk Football
Joe Montana Football
Warren Moon Football
Johnny Moore Baseball
Byron "Bam" Morris Football
Hal Morris Baseball
Wally Moses Baseball
Van Lingle Mungo Baseball
George MurrayWheelchair Roadracer
Stan Musial Baseball
Mike Mussina Baseball
Randy Myers Baseball
Joe Namath Football
Steve Nash Basketball
Byron Nelson Golf
Cindy Nelson Alpine skiing
Ernie Nevers Football
Hal Newhouser Baseball
Bobo Newsom Baseball
Jack Nicklaus Golf
Hideo Nomo Baseball
Ken Norton Boxing
Jay Novacek Football
Bart Oates Football
Davey O'Brien Football
Neil O'Donnell Football
Jonathan Ogden Football
Tom Osborne Football
Orlando Pace Football
LeRoy "Satchel" Paige Baseball
Brad Park Ice hockey
Benny Parsons NASCAR
Lynn Patrick Ice hockey
John Paxson Basketball
David Pearson NASCAR
Drew Pearson Football
Lee Petty NASCAR
Mike Piazza Baseball
Andy Pilney Football
Scottie Pippen Basketball
Jim Pollard Basketball
Raymond Radcliff Baseball
Andre Reed Football
Harold "Pee Wee" Reese Baseball
Jerry Rice Football
Mark Richt College Football Coach (University of Georgia)
Freddy Rincón Soccer
José Rijo Baseball
Phil Rizzuto Baseball
Brooks Robinson Baseball
Bill Rodgers Track and field (marathon)
Dennis Rodman Basketball
Al Rosen Baseball
Norman Ross Swimming
Charles "Red" Ruffing Baseball
Nolan Ryan Baseball(CWR)
Mark Rypien Football
Chris Sabo Baseball
Joan Benoit Samuelson Marathon
Deion Sanders Football(HFW)
Ricky Sanders Football
Jerry Sandusky Football
Gene Sarazen Golf
Wes Schulmerich Baseball
Barbara Ann Scott Figure skating
Byron Scott Basketball
Todd Scott Football
Briana Scurry Soccer
Shannon Sharpe Football
Don Shula Football
Al Simmons Baseball
Phil Simms Football
Bruce Smith Football
Lee Smith Baseball
Neil Smith Football
John Smoltz Baseball
Sam Snead Golf
Paul Sorrento Baseball
Warren Spahn Baseball
Chris Spielman Football
Eddie Stanky Baseball
Dave Stockton Golf
Elvis Stojko Figure skating
Harry Stuhldreher Football
Pat Summitt Basketball coach
Joe Theismann Football
Yancey Thigpen Football
Frank Thomas Baseball(CWR)
Isiah Thomas Basketball
Thurman Thomas Football
Reyna Thompson Football
Lee Trevino Golf
Johnny Unitas Football
Carlos Valderrama Soccer
Arky Vaughan Baseball
Zoilo Versalles Baseball
Maribel Vinson Figure skater
Joe Vosmik Baseball
Dwyane Wade Basketball
Wallace Wade Football
Lynn Waldorf Football
Pedro Depacas Boomerang
Doak Walker Football
Gerald "Gee" Walker Baseball
Wallenda Troupe High wire performers
Bucky Walters Baseball
Paul Waner Baseball
Cotton Warburton Football
Lon Warneke Baseball
Glenn S. "Pop" Warner Football
Ricky Watters Football
Tom Weiskopf Golf
Johnny Weissmuller Swimming
David Wells Baseball
Billy Welu Bowling
Jerry West Basketball
Jo Jo White Basketball
Reggie White Football
Pinky Whitney Baseball
Laura Wilkinson Diving
Bernie Williams Baseball
Ted Williams Baseball
Dan Wilson Baseball
Hack Wilson Baseball
Tiger Woods Golf
Rod Woodson Football
James Worthy Basketball
Kristi Yamaguchi Figure skating (HFW)
Cale Yarborough NASCAR
Rudy York Baseball


1987Minnesota TwinsBaseballWorld Series Champions (first team depicted on box) [4]
1988Washington RedskinsFootballSuper Bowl XXII
1992Pittsburgh PenguinsHockeyStanley Cup Champions
1993Dallas CowboysFootballSuper Bowl XXVII Champions
1994Dallas CowboysFootballSuper Bowl XXVIII Champions
1995Northwestern WildcatsFootballBig Ten Champions
1995Atlanta BravesBaseballWorld Series Champions
1995Cleveland IndiansBaseballAmerican League Champions
1996Dallas CowboysFootballSuper Bowl XXX Champions
1996U.S. Olympic Women's Gymnastics TeamGymnasticsOlympic gold medalists
1997U.S. Olympic men's ice hockey teamHockey (men)Olympic gold medalists (1980)
1998Target Chip Ganassi Racing CART teamCARTCART FedEx Championship Series champions
1998Denver BroncosFootballSuper Bowl XXXII Champions
1998U.S. Olympic Women's Ice Hockey teamHockey (women)Olympic gold medalists
1998Arizona DiamondbacksBaseballinaugural season
1998 De La Salle High School FootballHigh School football
2000St. Louis RamsFootballSuper Bowl XXXIV Champions
2001Dallas CowboysFootball"35 Years of Championship Performance"
2001Baltimore RavensFootballSuper Bowl XXXV Champions
2002New England PatriotsFootballSuper Bowl XXXVI Champions
2003Tampa Bay BuccaneersFootballSuper Bowl XXXVII Champions
2004Boston Red SoxBaseballWorld Series Champions
2005Texas LonghornsFootballNational Champions
2005Texas Western CollegeBasketballNCAA Champions (1966)
2005Chicago White SoxBaseballWorld Series Champions
2006Miami HeatBasketballNBA Champions
2006Detroit ShockBasketballWNBA Champions
2006Georgia BulldogsFootball [5]
2006Michigan WolverinesFootball
2006Notre Dame Fighting IrishFootball
2006Texas LonghornsFootball2 boxes in 2006
2006Texas A&M AggiesFootball
2006St. Louis CardinalsBaseballWorld Series Champions
2007Boston Red SoxBaseballWorld Series Champions
2007Florida GatorsBasketball (men)
2007North Carolina Tar HeelsBasketball (men)
2007Kentucky WildcatsBasketball (men)
2007Tennessee Lady VolsBasketball (women) [6]
2008Boston CelticsBasketballNBA Champions
2009Los Angeles LakersBasketballNBA Champions
2010Los Angeles LakersBasketballNBA Champions
2010Seattle StormBasketballWNBA Champions


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  1. "Cengage Learning". Retrieved 23 May 2019.
  2. "Photo of Jim Thorpe Wheaties box" . Retrieved 23 May 2019.
  3. News, A. B. C. "Video: Russell Wilson becomes the next athlete on Wheaties cereal box". ABC News. Retrieved 23 May 2019.
  4. "Sports Then and Now - The Wheaties Box: A Champion's Cardboard Trophy" . Retrieved 23 May 2019.
  5. "Team meals: Michigan, Irish, Georgia on Wheaties box". 19 September 2006. Retrieved 23 May 2019.

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