One for one (also known as "buy-one give-one") is a social entrepreneurship business model reputedly developed by Blake Mycoskie of TOMS Shoes, in which one needed item is given away for each item purchased. [1]
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One for one (also known as "buy-one give-one") is a social entrepreneurship business model reputedly developed by Blake Mycoskie of TOMS Shoes, in which one needed item is given away for each item purchased. [1]
The One for One business model is largely credited to TOMS Shoes. Founded by Blake Mycoskie in 2006, TOMS Shoes donates one pair of shoes to a child in a developing country for each pair sold to consumers. [2] Based on the success of TOMS Shoes, other companies began following the business model. Warby Parker began donating eyeglasses to people in need while companies like Soapbox Soaps and Two Degrees Food employ the model to help with poor hygiene and hunger. [2]
The One for One model is a viable way to create commercial and social value. A study conducted by Stanford Social Innovation Review stated that trends in consumer behavior that put high values on social issues are a way for companies to leverage their competencies for a social cause. [2] It also showed that market saturation and adoption by larger companies make it more difficult for consumers to differentiate between competing companies and also cause them to question the authenticity of the concept. [2] It was also criticized by Fast Company as only being a band-aid in addressing social change and that companies use it as "selling ego boosts disguised as social change." [3]
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Toms is a for-profit company based in Los Angeles, California. Founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas, the company designs and markets shoes as well as eyewear, coffee, apparel and handbags.
Blake Mycoskie is an American entrepreneur, author, and philanthropist. He is the founder of Toms Shoes and co-founder of Madefor.
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Paige Mycoskie is an artist, fashion designer, and businesswoman, best known as the founder and owner of the Lifestyle / Fashion Brand, Aviator Nation. Paige's brand story is featured in Forbes showcasing her success as a female entrepreneur. She was named GQ Magazines Designer of the Year, one of LA Business Journals Top Bosses Under 30. She and her brother Blake Mycoskie were runners up and contestants on season 2 of The Amazing Race.
Love Your Melon Inc. is a for-profit company based in Minneapolis, Minnesota. Founded in October 2012 by Zach Quinn, son of Cafe Latte owners Pete and Linda Quinn, and Brian Keller with startup money, the company designs and markets most notably hats — as well as headbands, scarves, blankets and apparel.
Mantra Eyewear is an eyewear company that utilizes a "buy one, give one" business model, similar to Toms Shoes and Warby Parker. In partnership with Education in Sight, a non-profit organization which specializes in eye care for students, Mantra donates a pair of prescription eyeglasses to a child in need in Yunnan, China for every pair of sunglasses sold.