The Pentagon rapid response operation was a public relations initiative by the United States Department of Defense to "quickly respond to news media stories critical of ... the Iraq War, as well as other stories the Defense Department leadership doesn't like." [1]
An October 3, 2006 memo written by Dorrance Smith, the assistant secretary of defense for public affairs, [1] obtained later by the Associated Press, described the team's role. [2] The memo envisioned that the team would "'develop messages' for the 24-hour news cycle and 'correct the record'" in a way similar to political campaign operations, such as Bill Clinton's successful 1992 presidential campaign. [2] Smith also set forth four branches of the operation: "New Media" (for Web sites, podcasts, and YouTube); "Rapid Response" (for letters to the editor); "TV and Radio Booking" (for booking civilian and military guests on cable news and radio); and "Surrogates" (for "analysts who speak publicly, often on behalf of the Pentagon"). [1] [3] During the brief life of the "'rapid response cell," a "team of public affairs officers working behind closed doors ... churn[ed] out e-mail messages, press releases, opinion pieces and corrections to perceived inaccuracies or biased reporting worldwide." [4]
The Pentagon rapid-response unit was a priority of U.S. Secretary of Defense Donald Rumsfeld, and some congressional Democrats criticized the initiative as excessively focused on Rumsfeld's personal reputation, rather than the reputation of the U.S. armed forces. [4] Soon after being sworn in as secretary of defense in 2007, Rumsfeld's successor Robert Gates disbanded the unit. [4]
Donald Henry Rumsfeld was an American politician, government official and businessman who served as Secretary of Defense from 1975 to 1977 under president Gerald Ford, and again from 2001 to 2006 under President George W. Bush. He was both the youngest and the oldest secretary of defense. Additionally, Rumsfeld was a four-term U.S. Congressman from Illinois (1963–1969), director of the Office of Economic Opportunity (1969–1970), counselor to the president (1969–1973), the U.S. Representative to NATO (1973–1974), and the White House Chief of Staff (1974–1975). Between his terms as secretary of defense, he served as the CEO and chairman of several companies.
The Defense Intelligence Agency (DIA) is an intelligence agency and combat support agency of the United States Department of Defense, specializing in defense and military intelligence.
The Office of Strategic Influence, or OSI, was a department created by the United States Department of Defense on October 30, 2001, to support the War on Terrorism through psychological operations in targeted countries, which did not include the United States because the Pentagon is barred from PSYOPs in the U.S. However, BBC noted that "there is nothing to stop an American newspaper picking up a story carried abroad" in cases of news stories that were "black propaganda" with deliberately "misleading" information planted by the Pentagon under OSI.
Operation Northwoods was a proposed false flag operation that originated within the US Department of Defense of the United States government in 1962. The proposals called for CIA operatives to both stage and commit acts of terrorism against American military and civilian targets, blaming them on the Cuban government, and using it to justify a war against Cuba. The possibilities detailed in the document included the remote control of civilian aircraft which would be secretly repainted as US Air Force plane, a fabricated 'shoot down' of a US Air Force fighter aircraft off the coast of Cuba, the possible assassination of Cuban immigrants, sinking boats of Cuban refugees on the high seas, blowing up a U.S. ship, and orchestrating terrorism in U.S. cities. The proposals were rejected by President John F. Kennedy.
The Office of Special Plans (OSP), which existed from September 2002 to June 2003, was a Pentagon unit created by Paul Wolfowitz and Douglas Feith, and headed by Feith, as charged by then–United States Secretary of Defense Donald Rumsfeld, to supply senior George W. Bush administration officials with raw intelligence pertaining to Iraq. A similar unit, called the Iranian Directorate, was created several years later, in 2006, to deal with intelligence on Iran.
The Strategic Support Branch (SSB) was a United States intelligence organization created by the Department of Defense (DoD) with support from the Defense Intelligence Agency (DIA) and the Central Intelligence Agency (CIA). The SSB's mission was to provide an intelligence capability for field operation units, and U.S. Special Operations Forces (SOF), in support of anti-terrorism and counter-terrorism missions in war zones and beyond. The SSB has been dissolved with many of its activities and capabilities transferred to DIA's Defense Clandestine Service.
The US Army Field Manual on Interrogation, sometimes known by the military nomenclature FM 34-52, is a 177-page manual describing to military interrogators how to conduct effective interrogations while conforming with US and international law. It has been replaced by FM 2-22.3 Human Intelligence Collector Operations.
The Lincoln Group is a defunct Washington, D.C.-based defense contractor. The firm was hired by the United States military to perform public relations (PR) in Iraq during the Iraq War. In 2005, the Los Angeles Times revealed the company had been paying for news stories in Iraqi newspapers.
The Salvador Option is an approach to counter-insurgency warfare involving the use of death squads utilised by the United States Department of Defense during the Salvadoran Civil War. The term was later used in the context of counter insurgency operations coordinated by Colonel James Steele, a retired special forces veteran who was nominated by Donald Rumsfeld to help organise Shi'ite paramilitaries in an attempt to quell a Sunni insurgency during the Iraq War. From 1984 to 1986 Steele operated as a counterinsurgency specialist and was head of the United States Military Group of US special forces advisers to frontline battalions of the Salvadorean military.
In the United States, propaganda is spread by both government and non-government entities. Throughout its history, to the present day, the United States government has issued various forms of propaganda to both domestic and international audiences. The US government has instituted various domestic propaganda bans throughout its history, however, some commentators question the extent to which these bans are respected.
The Iranian Directorate or Directorate for Iran is a unit of The Pentagon created in 2006 to deal with intelligence on Iran in the context of diplomatic and military tensions between the United States and Iran. Critics compare it with the Office of Special Plans (OSP) which dealt with controversial intelligence reports about Iraq.
Psychological operations (PSYOP) are operations to convey selected information and indicators to audiences to influence their motives and objective reasoning, and ultimately the behavior of governments, organizations, groups, and large foreign powers.
William James "Jim" Haynes II is an American lawyer and was General Counsel of the Department of Defense during much of 43rd President George W. Bush's administration and his war on terror. Haynes resigned as general counsel effective March 2008.
The United States Africa Command is one of the eleven unified combatant commands of the United States Department of Defense, headquartered at Kelley Barracks, Stuttgart, Germany. It is responsible for U.S. military operations, including fighting regional conflicts and maintaining military relations with 53 African nations. Its area of responsibility covers all of Africa except Egypt, which is within the area of responsibility of the United States Central Command. U.S. AFRICOM headquarters operating budget was $276 million in fiscal year 2012.
The Pentagon Police Division (PPD) is the uniformed division of the Pentagon Force Protection Agency (PFPA).
The Pentagon military analyst program was a propaganda campaign of the U.S. Department of Defense (DoD) that was launched in early 2002 by then-Assistant Secretary of Defense for Public Affairs Victoria Clarke. The goal of the operation is "to spread the administration's talking points on Iraq by briefing retired commanders for network and cable television appearances," where they have been presented as independent analysts; a Pentagon spokesman said the Pentagon's intent is to keep the American people informed about the so-called War on Terrorism by providing prominent military analysts with factual information and frequent, direct access to key military officials. The Times article suggests that the analysts had undisclosed financial conflicts of interest and were given special access as a reward for promoting the administration's point of view. On 28 April 2008, the Pentagon ended the operation. A DoD Inspector General investigation found no wrongdoing on the part of the DoD.
The Assistant to the Secretary of Defense for Public Affairs, or ATSD (PA), is the principal staff advisor and assistant to the Secretary of Defense and Deputy Secretary of Defense for public information, internal information, community relations, information training, and audiovisual matters in support of Department of Defense activities, leading a worldwide public affairs community of some 3,800 military and civilian personnel. The Assistant to the Secretary follows the Secretary's Principles of Information in providing Defense Department information to the public, the United States Congress and the media.
John F. Kirby is a retired United States Navy rear admiral serving as Coordinator for Strategic Communications at the National Security Council in the White House since late May 2022. He previously served as Pentagon Press Secretary for the first year and a half of the Biden administration, and worked as a military and diplomatic analyst for CNN from 2017 to 2021. He served in the Obama administration as the spokesperson for the United States Department of State from 2015 to 2017.
Linton Wells II is an American public servant and educator who served a total of 51 years in government service. He served 26 years in the United States Navy as an officer, and then was appointed by the President of the United States as the Principal Deputy Assistant Secretary of Defense, serving through two administrations of both parties, both the Democrat Bill Clinton and the Republican George W. Bush. He wrote many books, articles, and white papers on matters of national security, including important texts related to the use of American military capabilities in global humanitarian operations. His expertise focused on the strategic impacts of technological change and on building resilience to natural and man-made disasters as issues of US national security. He shaped, over five decades of public service, current US Department of Defense directives that link policy and technology with public-private cooperation. His writings significantly altered U.S. and international approaches to civil-military engagement, US policy in global humanitarian assistance, and global public-private partnerships in disaster relief. He has also made fundamental contributions to technical areas that have defined network-enabled military capabilities and cyberspace operations. After retiring from public service, he continued to contribute to the international STAR-TIDES network that he had founded in 2007, a consortium of several thousand global nodes comprising agencies, organizations, institutions and individuals in 40+ countries that promote the free exchange of research results on global issues of human security. As of 2021 he is Executive Advisor to the Center for Resilient and Sustainable Communities (C-RASC) at George Mason University and chairs the Advisory Group of the C4I and Cyber Center there. C-RASC has been working with the People-Centered Internet (PCI) on ways to “put humanity at the center of the Internet” and support a variety of revitalization initiatives. He is on the board of PCI, and also the President and CEO of Global Resilience Strategies and Senior Advisor to Resilient Japan. He was listed by Fortune magazine in 2009 as one of the top 16 "Players of Tech".
Mark Thomas Esper is an American politician and manufacturing executive who served as the 27th United States secretary of defense from 2019 to 2020. A member of the Republican Party, he had previously served as the 23rd U.S. secretary of the Army from November 2017 to July 2019.