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In 2011, Perrie Edwards auditioned for the eighth series of The X Factor. Edwards was eliminated during the Bootcamp stage; however, judges later returned her, along with three other eliminated singers Jesy Nelson, Leigh-Anne Pinnock, and Jade Thirlwall to form a new group, Little Mix[a]. which was formed by the judges.[2] The group went on to be named the winners during the finale on 11 December 2011.[3] From 2011 to 2022, they sold over 75 million records worldwide,[4] earned six UK platinum-certified albums,[5] and five UK number one singles.[6] Following the completion of 2022's the Confetti Tour, the group announced they would take a hiatus to pursue solo endeavours.[7]
In March 2023, Daily Mirror reported Edwards was "close to" signing with Sony Music's Columbia Records for her solo career.[8] In an interview with Grazia that same month, she announced she had signed with the label, but that there was no immediate plans to release music as a solo artist.[9]
Development and recording
According to Perrie and the album's press release, Perrie is influenced by the rock and roll sounds of her childhood, the Motown era, disco and country music genres, and music in the 1980s.[10]Kamille, who previously worked with Little Mix, revealed to Official Charts that she was in the studio with Perrie working on solo music, alongside music producer Fred Again and songwriter Steve Mac.[11] By November of the following year, Perrie revealed she was happy with the sessions at that point and had found love with songwriting.[12] Subsequent reports revealed she had been working with Ed Sheeran[13] and Raye.[10][14][15]
In early 2024, Perrie began teasing the album on social media; at the same time, she previewed three songs from the album at an exclusive listening party.[16] In an April 2024 interview with NME (as part of their "In Conversation" series), Perrie revealed she had begun exploring songwriting while working on the album. She told the publication she was hesitant to write songs, going as far as to ask Columbia Records to A&R songs for her to avoid confronting the insecurity of writing songs.[17] That June, she revealed on the Zach Sang Show she had written a song talking about a friendship that ended.[18]
In August 2025, Perrie announced majority of the album had been scrapped; she revealed to Rolling Stone UK that the original album intended for release featured songs written for her, while the new album featured songs she had written.[19] That same month, it was announced Perrie would be released on 26 September 2025.[10] On the album's title, Perrie revealed to Capital working titles Golden Hour and The La La Room prior to selecting Perrie.[20]
Describing the process of creating the album as one of liberation, she spoke to Billboard, revealing: "Getting an album out felt very untouchable for quite some time. I'm glad I stuck to my guns and did what I needed to do to make it happen. I'm actually really proud, because I thought I wasn't going to get an album at this point."[21] She cited the process of going solo after performing with Little Mix as starting from scratch. "All I can do is be myself [and] make music that I love, and if that doesn't catch on, it doesn't catch on. I can't be something I'm not. I think I'm just happy that I've stuck to my guns," she told RTÉ.[22]
In 2025, three promotional releases were made in support of the album — "Cute Aggression" (7 September),[30] "Miss You" (19 September),[31] and "Rocket Scientist" (26 September).[32][33]
Perrie received generally favorable reception from music critics. CelebMix author Philip Logan felt the album cements Perrie as a solo artist post-Little Mix (a fully realised solo artist in her own right") and described the album as polished pop album.[37] In a review for The Independent, Roisin O’Connor complimented that the album made the most of Perrie's voice, while noting several song comparisons to that of Don Henley and Alanis Morissette. She noted, however, that while it was a fantastic pop record, there was some sense of industry-learnt self-consciousness" that kept it from fully leaning into a sense of self for Perrie.[36]Clash's Robin Murray heralded the album as a "triumphant debut", however, noted that some songs lacked some definition ("Absofuckinglutely") and felt there may be one "ballad too many" included.[34]
Euphoria praised Perrie for showing who she was as a solo artist and proving herself as such, but felt the finished product was safe.[35] Reagan Denning for Melodic described Perrie as "undeniable talent" with the album, and complimented her vocals. Denning further compared Perrie to the likes of Adele, Sabrina Carpenter, Tate McRae, and Mimi Webb.[38]Rolling Stone UK listed the album as one of their nine albums to be heard for the week of 26 September 2025.[39]
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