Project Runway (season 10)

Project Runway
Season 10
No. of tasks	12
No. of contestants	16
Winner	Dmitry Sholokhov
No. of episodes	14
Release
Original network	Lifetime
Original release	July 19 (2012-07-19) – October 18, 2012 (2012-10-18)
Season chronology
← Previous Season 9 Next → Season 11

Project Runway Season 10 is the tenth season of the television show Project Runway , appearing on Lifetime. The season began airing on July 19, 2012 with 16 designers competing to become "the next great American designer."

The series began filming on June 15, 2012, launching the season with a fashion show in front of a live audience. ^[1]

Returning as judges were supermodel Heidi Klum; fashion designer Michael Kors; and Marie Claire fashion director Nina Garcia. Tim Gunn returned as the workroom mentor. This would be the final season that Michael Kors would be a full-time judge, as he later decided he wanted to spend more of his time as a fashion designer as opposed to judging Project Runway.

Lord & Taylor was the exclusive retail sponsor for Project Runway's 10th season and has merchandised the accessory wall with an assortment of products. In addition, Lord & Taylor hosted a challenge episode for the designers and for consumers on Fashion's Night Out at its flagship store on Fifth Avenue in New York City. ^[2]

Melissa Fleis, Christopher Palu and Elena Slivnyak competed in Project Runway All Stars (season 3) in 2013. Melissa placed 9th, Christopher placed 4th, and Elena placed 3rd.

In 2014, Gunnar Deatherage, Fabio Costa, Sonjia Williams and Dmitry Sholokhov appeared in Project Runway All Stars (season 4). Gunnar placed 9th, Fabio placed 5th, Sonjia was the runner-up, and Dmitry won the competition.

In 2018, Melissa Fleis and Fabio Costa both once again returned to compete in Project Runway All Stars (season 6). Melissa placed 13th while Fabio was the runner-up.

In 2019, Dmitry Sholokhov returned for a third time to compete in Project Runway All Stars (season 7) alongside worldwide Project Runway winners. He was the runner-up of the season.

In 2023, Fabio Costa returned to compete in Project Runway (season 20) placing 9th out of 14.

Contestants

Contestant	Age	Hometown	Finish	Outcome
Beatrice Guapo	29	Orange County, California	Episode 1	16
Lantie Foster	48	Sacramento, California	Episode 2	15
Andrea Katz	58	Oceanside, New York	Episode 4	14 (quit)
Kooan Kosuke†	30	Himeji, Hyōgo, Japan		13 (quit)
Buffi Jashanmal	32	Dubai, United Arab Emirates		12
Raul Osorio	27	Canoga Park, California	Episode 5	11
Nathan Paul	33	Zanesville, Ohio	Episode 6	10
Alicia Hardesty	27	Brandenburg, Kentucky	Episode 8	9
Gunnar Deatherage	22	Hanover, Indiana	Episode 9	8
Ven Budhu	28	Berbice, Guyana	Episode 10	7
Elena Slivnyak	28	Kiev, Ukraine	Episode 11	6
Sonjia Williams	27	Boston, Massachusetts	Episode 12	5
Christopher Palu	24	Brooklyn, New York	Episode 14	4
Melissa Fleis	31	Rogers City, Michigan		3
Fabio Costa	29	Belo Horizonte, Brazil		2
Dmitry Sholokhov	32	Navapolatsk, Belarus		1

Models

• Katt Vogel
• Hannah Herreid
• Lacee Teel
• Claudia Ruff
• Alexandra Wynne
• Mayra Rosario
• Kate Wilson
• Lauren Way
• Kailah Lindsey
• Sashalee Pallagi
• Jordan Hathaway
• Sarah Goolden
• Ashley Sanee'
• Phoenix Skye
• Aubrey Wilder
• Sonika Shankar

Extra Models-Challenge 1

• Alex Spencer
• Anna Zhylyak
• Brandie Bowman
• Elaina Williams
• Iman Payne
• Jasmine Rivers
• Kyler Tate
• Priscilla Ebonae
• Sandra Woodley

Challenges

Designer Elimination Table

Designers	1	2	3	4	5 1	6	7 2	8 3	9	10	11 4	12	13	14	Eliminated Episode
Dmitry	IN	IN	IN	HIGH	IN	HIGH	IN	LOW	WIN	HIGH	HIGH	WIN	ADV	WINNER	14 – Finale, Part 2
Fabio	IN	IN	HIGH	LOW	HIGH	WIN	HIGH	LOW	IN	IN	HIGH	LOW	ADV	RUNNER-UP
Melissa	HIGH	IN	IN	IN	WIN	IN	HIGH	LOW	HIGH	HIGH	LOW	HIGH	ADV	3RD PLACE
Christopher	WIN	IN	LOW	HIGH	HIGH	IN	WIN	HIGH	LOW	WIN	WIN	HIGH	ADV	4TH PLACE
Sonjia	IN	HIGH	IN	WIN	IN	LOW	IN	WIN	HIGH	LOW	WIN	OUT			12- In a Place Far, Far Away
Elena	IN	LOW	IN	IN	LOW	IN	HIGH	LOW	IN	LOW	OUT				11 – It's Fashion Baby
Ven	HIGH	WIN	WIN	IN	IN	LOW	IN	LOW	LOW	OUT					10 – I Get a Kick Out of Fashion
Gunnar	IN	HIGH	HIGH	IN	LOW	HIGH	LOW	HIGH	OUT						9 – It's All About Me
Alicia	IN	IN	LOW	IN	IN	IN	LOW	OUT							8 – Starving Artist
Nathan	IN	IN	IN	IN	IN	OUT									6 – Fix My Friend
Raul	IN	IN	OUT	LOW	OUT										5 – It's My Way On the Runway
Buffi	IN	LOW	IN	OUT											4 – Women On the Go
Kooan	LOW	IN	HIGH	WD
Andrea	IN	IN	LOW	WD
Lantie	LOW	OUT													2 – Candy Couture
Beatrice	OUT														1 – A Times Square Anniversary Party

  The designer won Project Runway Season 10.

  The designer was advanced to Fashion Week.

  The designer won the challenge.

  The designer came in second but did not win the challenge.

  The designer had one of the highest scores for that challenge, but did not win.

  The designer had one of the lowest scores for that challenge, but was not eliminated.

  The designer was in the bottom two, but was not eliminated.

  The designer lost and was out of the competition.

  The designer withdrew from the competition.

^1 : In episode 5, the 11 remaining designers were split into 2 teams: A team of 5 (Christopher, Fabio, Gunnar, Nathan, and Ven) and a team of 6 (Alicia, Dimitry, Elena, Melissa, Raul, and Sonjia) . The judges determined that the scores for both teams were equal and that there was no winning or losing team. Each individual was eligible for the win. Melissa won the challenge and although many of the designers received positive feedback, Christopher, Fabio, and Melissa were singled out by the judges as the TOP 3. Elena, Gunnar, and Raul received criticism and their scores are noted as being lower, as the Official Website Scorecard indicates them as the Bottom 3.

^2 : In episode 7, no one was eliminated and since they were still down one designer from where they planned to be at this point they only eliminated one designer the following week.

^3 : The team consisting of Melissa, Fabio, and Ven were placed on the bottom. However, although the judges primarily had many problems and criticisms regarding their looks, the pieces that Melissa made were noted as being very strong, and she received positive feedback.

^4 :There were two winners selected during this episode. Three designers designed an outfit for a baby boy, the other three designed for a baby girl. Christopher won the girl's outfit challenge and Sonjia won the boy's.

Model Elimination Table

Model	1	2	3 1	4	5	6 1	7	8	9	10	11 1	12	13	14
Katt	DS	DS	–	DS	DS	–	DS	DS	DS	DS	–	DS	DS	WIN (DS)
Hannah	FC	FC	–	FC	FC	–	FC	FC,VB	FC	FC	–	FC	FC	FC
Lacee	MF	MF	–	MF	MF	–	MF	MF,VB	MF	MF	–	MF	MF	MF
Claudia	CP	CP	–	CP	CP	–	CP	CP,GD	CP	CP	–	CP	CP	CP
Alexandra	SW	SW	–	SW	SW	–	SW	SW,GD	SW	SW	–	SW	OUT
Mayra	ES	ES	–	ES	ES	–	ES	–	ES	ES	–	OUT
Kate	BJ	BJ	–	BJ	VB	–	VB	–	VB	VB	–	OUT
Lauren	GD	GD	–	GD	GD	–	GD	–	GD	OUT
Kailah	AH	AH	–	AH	AH	–	AH	ES,AH	OUT
Sashalee	NP	NP	–	NP	NP	–	OUT
Jordan	RO	RO	–	–	RO	–	OUT
Sarah	VB	VB	–	VB	OUT
Ashley	AK	AK	–	RO	OUT
Phoenix	KK	KK	–	OUT
Sonika	LF	LF	–	OUT
Aubrey	BG	OUT

  The model wore the winning designs of Project Runway Season 10.

  The model wore the winning design that challenge.

  The model wore the losing design that challenge.

  The model was eliminated.

Episodes

Episode 1: A Times Square Anniversary Party

Original Airdate: July 19, 2012

• Sixteen contestants arrive in New York with an outfit they designed at home that represents who they are as a designer. They are then given one day and $100 to create a complementary outfit. Both outfits were shown in the first runway show, held outdoors in Times Square. ^[3]
• Guest Judges: Patricia Field and Lauren Graham
• WINNER: Christopher
• ELIMINATED: Beatrice

Episode 2: Candy Couture

Original Airdate: July 26, 2012

• In the Project Runway traditional "unconventional challenge," designers have to make outfits using candy from Dylan's Candy Bar. ^[4]
• Guest Judge: Dylan Lauren
• WINNER: Ven
• ELIMINATED: Lantie

Episode 3: Welcome Back (or Not) to the Runway

Original Airdate: August 2, 2012

• Given the keys to 2013 Lexus GS 350 cars by Tim Gunn, designers were paired up and tasked to create an outfit based on their car's color. Each pair designed their dresses for a client who was a notable designer from a past season. The winner of the challenge was given the privilege of attending the Emmy Awards with their winning design worn by their client.

Designer Pairs	Client	Season, Finish Position
Elena/Buffi	Laura Bennett	3, 3rd place
Christopher/Andrea	Anya Ayoung-Chee	9, Winner
Raul/Alicia	Mila Hermanovski	7, 3rd place
Gunnar/Kooan	Irina Shabayeva	6, Winner
Ven/Fabio	Kenley Collins	5, 3rd place
Dmitry/Melissa	April Johnston	8, 5th place
Nathan/Sonjia	Valerie Mayen	8, 7th place

• Guest Judge: Krysten Ritter
• WINNER: Ven
• ELIMINATED: Raul

This episode ends in a cliffhanger, as Buffi and Melissa awaken the next morning to discover that Andrea's bed is empty and she is gone.

Episode 4: Women on the Go

Original Airdate: August 9, 2012

• This challenge was a Michael Kors challenge. They are to make an outfit for a woman who is always on the go. Andrea left in the middle of the night and Kooan decides to leave the competition during the day as a result of crumbling under the pressure.
• Guest Judges: Hayden Panettiere and Rachel Roy
• WINNER: Sonjia
• RETURNED: Raul ^{[lower-alpha 1]}
• ELIMINATED: Buffi
• WITHDREW: Andrea, ^{[lower-alpha 2]} Kooan ^{[lower-alpha 3]}

Episode 5: It's My Way On the Runway

Original Airdate: August 16, 2012

• The designers were split up into two teams to create a cohesive line of professional womenswear. The designers had until 11 P.M. to finish their looks and no time the next day because of a photoshoot.

Teams	Designers
Team 6	Sonjia, Elena, Melissa, Dmitry, Alicia, Raul
Team 5	Nathan, Ven, Christopher, Fabio, Gunnar

• Note: This challenge had no winning and losing team, and any designer had the chance to be the winner.
• Guest Judge: Joanna Coles
• WINNER: Melissa
• ELIMINATED: Raul

Episode 6: Fix My Friend

Original Airdate: August 23, 2012

• The designers were given clients that are in need of a style makeover and design outfits according to their client's preferences. Tensions ran high between Ven, his client, and his fellow peers.
• Guest Judge: Alice Temperley
• WINNER: Fabio
• ELIMINATED: Nathan

Episode 7: Oh My Lord & Taylor

Original Airdate: August 30, 2012

• Lord & Taylor launched an exclusive Project Runway capsule collection to celebrate the show's tenth season. Consisting of ten cocktail and evening dresses from throughout the program's history, this collection was to be completed by the winner of this episode's challenge. The winner's dress was produced together with the other nine dresses for sale at Lord & Taylor.
• Guest Judge: Bonnie Brooks
• WINNER: Christopher
• ELIMINATED: None ^{[lower-alpha 4]}

Episode 8: Starving Artist

Original Airdate: September 6, 2012

• In a sales-based test, the designers were split into teams of three and were tasked to sell makeshift goods to people on the street and raise funds to buy fabric. Each team then had to design two looks, one of which had to be outerwear.

Teams	Budget
Christopher, Sonjia, Gunnar	$684
Dmitry, Elena, Alicia	$500
Ven, Melissa, Fabio	$800.48

• Guest Judge: Anna Sui
• WINNER: Sonjia
• ELIMINATED: Alicia

Episode 9: It's All About Me

Original Airdate: September 13, 2012

• The contestants designed their own prints that had to be featured in a modern look.
• Guest Judges: Mondo Guerra and Anya Ayoung Chee
• WINNER: Dmitry
• ELIMINATED: Gunnar

Episode 10: I Get a Kick Out of Fashion

Original Airdate: September 20, 2012

• The designers had to design an outfit for the Rockettes. Christopher's winning design featuring the New York skyline will be worn in a future Rockettes performance.
• Guest Judge: Debra Messing
• WINNER: Christopher
• ELIMINATED: Ven

Episode 11: It's Fashion Baby

Original Airdate: September 27, 2012

• The designers were tasked to create looks for Heidi Klum's 'Babies R Us' collection while caring for a lifelike baby doll. They also had to create a companion outfit for the moms. There were two winners: Christopher won the best design for the girl outfits, while Sonjia won for the boy outfits.
• Guest Judge: Hilary Duff
• WINNER: Christopher and Sonjia
• ELIMINATED: Elena

Episode 12: In a Place Far, Far Away

Original Airdate: October 4, 2012

• The designers are to create avant-garde looks inspired by the new L'Oreal Paris makeup line.

Designer	Makeup Line
Dmitry	Wise Mystic
Melissa	Artsy Muse
Christopher	Enchanted Queen
Fabio	Enchanted Queen
Sonjia	Seductive Temptress

• Guest Judge: Zoe Saldana
• WINNER: Dmitry
• ELIMINATED: Sonjia

Episode 13: Finale, Part I

Original Airdate: October 11, 2012

• Advanced to Fashion Week: Christopher, Dmitry, Fabio, Melissa

Episode 14: Finale, Part II

Original Airdate: October 18, 2012

• Guest Judge: Jennifer Hudson
• WINNER: Dmitry
• ELIMINATED: Fabio, Melissa, Christopher

Footnotes

1. After Andrea and Kooan made the decision to withdraw from the competition, producers decided to reinstate Raul so that they would not have fewer competitors than they were supposed to have.
2. Andrea left in the middle of the night unseen, and when producers attempted to contact her, she did not answer. After several hours, she finally e-mailed the producers to tell them that she was safe, but she was officially withdrawing from the competition.
3. After Andrea made the decision to withdraw from the competition, Kooan decided that he was not made for the show either and he should leave. He was then escorted off the premises by producers.
4. Judges decided that every contestant had met the bar on this challenge, and therefore nobody deserved to be eliminated.

References

1. "Project Runway Launches 10th Season with Live Fashion Show". TV Guide. November 30, 2021. Retrieved June 16, 2012.
2. "ABOUT "PROJECT RUNWAY" SEASON 10". Archived from the original on September 5, 2012. Retrieved July 6, 2012.
3. "Project Runway Launches 10th Season with Live Fashion Show - Today's News: Our Take | TVGuide.com". www.tvguide.com. Archived from the original on June 19, 2012.
4. "'Project Runway' Interview with Heidi Klum: Season 10 Guest Judges, New Challenges and More". July 11, 2012.