Ted Sarandos | |
|---|---|
 Ted Sarandos | |
| Born | July 30, 1964 New Jersey, U.S. |
| Education | Glendale Community College (dropped out) |
| Occupation | Businessman |
| Employer | Netflix |
| Title | Co-chief executive officer [1] |
| Spouse(s) | Michelle Sarandos (divorced)Nicole Avant (m. 2009) |
| Children | 2 |
Theodore Anthony Sarandos Jr. (born July 30, 1964) is an American businessman who is the co-chief executive officer of Netflix. [2] [3] [4] [5]
Sarandos was born on July 30, 1964, in New Jersey. Sarandos grew up in Phoenix, Arizona. [6] [7]
As a child, he spent hours watching TV shows like I Love Lucy , The Jack Benny Program and The Andy Griffith Show . He stated that his family did not travel much "so the way to see the world was through books and movies and television." [8] In his teens, he developed a knowledge of film and TV, and strong instincts for what people liked while working at a video store. [8] While writing for his high school newspaper, Sarandos met and interviewed the actor Ed Asner, who was in Phoenix for a local Screen Actors Guild meeting. Asner, then in the height of his Lou Grant period, introduced Sarandos to others in the entertainment industry, for further interviews and connected his interests in entertainment, politics, and journalism. [9] Sarandos was educated at Alhambra High School in Phoenix and attended Glendale Community College in Glendale, Arizona, for two years before dropping out. [10] [11] [6]
He was promoted to store manager of the Arizona Video Cassettes West chain in 1983 and managed eight retail video stores until 1988. [3] [12] In 1988, Sarandos became Western Regional Director of Sales and Operations for one of the largest video distributors in the United States, East Texas Distributors (ETD). Until March 2000, Sarandos was Vice President of Product and Merchandising for the almost 500 store chain, Video City/West Coast Video. [11] [13] While at West Coast Video, he was responsible for negotiating revenue deals to migrate the company from the VHS format into the DVD format. [9]
After meeting Netflix CEO Reed Hastings in 1999, Sarandos joined Netflix in 2000. [12] [14] He serves as its co-chief executive officer. Before that, he was the company's chief content officer, overseeing Netflix's original programming and entertainment efforts. [15] [16]
Sarandos was responsible for initiating the first round of original programming at Netflix, starting with Lilyhammer, and then continuing with the breakout David Fincher series starring Kevin Spacey, House of Cards. [12] Beginning with House of Cards, which was bought for $100 million in a March 2011 deal, [3] Sarandos created the model where Netflix purchases multiple seasons of shows without pilot orders. [17] [18] Sarandos sees the focus as being on subscriber growth as a reflection of revenue health over ratings. This has since changed as Netflix has recently decided to initiate an Ad-Supported model which allows the users to pay a lower price but have advertisements on their site. [19]
Sarandos uses algorithms at Netflix [20] [21] to predict what programs viewers will want to watch prior to producing them. [12] His personal algorithm focuses on 30% judgement (as a highest priority), with 70% focused on a base of data. [22] He also said that the focus is on the audience, and that there is no programming grid – or appointment linear-based television – that is typically used by traditional TV networks. Barometers of success are if the audience completes watching the show, the timeframe within which they finish watching a series if there is social media buzz by critics and fans. Sarandos said that the preference is for a show to run for multiple seasons and build a fan base. [23] Sarandos believes the model allows the viewer to be in control, and to watch only the content they enjoy. [24] The more serialized the show is, the longer the revenue stream. Sarandos sees cost per hour basis as greater the more total run time there is across the lifetime of a show, as it is often not cost savings to produce less original content once production is underway. [25] He said Netflix aggregates audiences over a very long period of time, where Netflix can tell if a show will be successful by using a regression models that tells Netflix, based on the first hour of viewing, how successful the show will be over the life of its license. [26]
Sarandos has been outspoken about discarding or not holding important traditional network models. Although historically a big broadcast TV fan, [27] he describes the model as now becoming archaic. Sarandos said he sees the new model as a way to prioritize the needs and desires of the consumer. [9] [28] [12] [29] International reach and long tail, niche appeal is also an important part of the business model. The spend is typically a large upfront payment, with no back-end fees to talent and creators, especially of original content that Netflix owns. [30] [31] Sarandos said that he sees the Netflix brand as being based on personalization, that it was a deliberate choice on the part of Netflix to focus on providing diverse content that would appeal to the tastes of a broad base of viewers [32] – one that would not be focused on a marquee show that Netflix would be known for, but quality shows that would appeal to different audiences. [25]
Sarandos has said that he sees Netflix as a digital product, where the balance between distributing physical bits of content versus streaming digital content would be cheaper as both broadband and Netflix grew. The shift away from the DVD business came from this evaluation of new model focused on streaming and includes original programming, which is one of the main responsibilities of Sarandos' work at Netflix. [26] During the 2016 Television Critics Association presentation, Sarandos said he expects the amount Netflix spends on original programming to rise considerably. [25] [23]
In 2020, Netflix announced Sarandos as its co-chief executive officer and member of the company's board of directors. [33] On January 19, 2023, Hastings stepped down as co-CEO to become Executive Chairman. Greg Peters was named co-CEO alongside Sarandos. [34]
Sarandos is a member of several boards, including: [13]
Sarandos married Michelle Sarandos, his first wife, [51] with whom he had two children, film producer Sarah Sarandos and film editor Anthony Sarandos. [37] In 2009, Sarandos married former United States Ambassador to the Bahamas (2009–2011) Nicole Avant, the daughter of former Motown Chairman Clarence Avant. [13] The couple live in the Hancock Park neighborhood of Los Angeles, [52] after previously living in Avant's home town of Beverly Hills, California. [53] In 2013, the couple purchased a beach house formerly owned by David Spade in Malibu, California. [54] Sarandos has said he is Catholic. [37]
Sarandos and his wife held a fundraiser for President Barack Obama's 2012 campaign in Southern California in 2009, and raised over $700,000 for the Democratic candidate. [55] [56]
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