 | |
| Programming | |
|---|---|
| Picture format | PAL (576i, 16:9/Pillarbox) |
| Ownership | |
| Owner | British Sky Broadcasting |
| History | |
| Launched | 17 April 2003 |
| Closed | 2 March 2006 |
| Replaced by | Bliss |
| Links | |
| Website | www.theamp.tv (No Longer Active) |
The Amp was a satellite and cable television channel, showing music videos, owned by British Sky Broadcasting, and operated on their behalf by Chart Show Channels. It was operated as part of a trio, with Scuzz and Flaunt as its sister stations.
In March 2003, British Sky Broadcasting announced they would enter the music television market and launch three themed channels - The Amp, Flaunt, and Scuzz. [1]
The Amp would launch with its sister networks on April 17, 2003. [2] The Amp focused on 'Alternative' or 'Non Mainstream' music along with a selection of trip hop, down tempo, electronica, ambient videos, and programming from today and days gone by mostly consisting old British 'indie' bands. The channel originally launched as an interactive network.
In September 2004, due to poor viewing figures and ratings, Sky announced that Chart Show Channels would take over operating The Amp, Scuzz, and Flaunt beginning in January 2005, although they would retain full ownership in all three channels, alongside advertising control. [3] Following the change in operation, the interactive elements were removed, and the channel was refreshed, with the nighttime schedule populated with specialist TV shows talking about the careers of famous 'Alternative' Rock bands.
The channel was replaced with Bliss in March 2006 because although the channel had a loyal fan base, it simply failed to reach out to a wide enough audience, and wasn't cost-effective.
Until November 15, 2018, the only original channel that still existed was Scuzz which was also owned by BSkyB, as Flaunt closed on March 17, 2010, while Bliss closed on November 27, 2015.
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This is a timeline of the history of Sky Television.
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