Tory Burch (company)

Last updated
Tory Burch LLC
Private
Industry Fashion
FoundedFebruary 2004;15 years ago (2004-02) (as TRB by Tory Burch)
Founder Tory Burch
Headquarters New York City, New York, U.S.
Number of locations
250
Area served
Worldwide
Website toryburch.com
torysport.com

Tory Burch LLC (formerly TRB by Tory Burch), known as Tory Burch, is an American fashion label owned, operated and founded by American designer Tory Burch. Burch is the company's Executive Chairman and Chief Creative Officer. [1] [2] [3] Pierre-Yves Roussel is the CEO. [1] [2] [4]

Tory Burch American fashion designer, businesswoman, and philanthropist

Tory Burch is an American fashion designer, businesswoman and philanthropist. She is the Executive Chairman and Chief Creative Officer of her own brand, Tory Burch LLC. She was listed as the 73rd most powerful woman in the world by Forbes in 2015.

Pierre-Yves Roussel French businessman

Pierre-Yves Roussel is Chief Executive Officer of Tory Burch LLC, a role he assumed in 2019.. He was previously the chairman and chief executive officer of LVMH Fashion Group and a member of the LVMH Executive Committee before moving into an advisory role at the luxury conglomerate in 2018..

Contents

History

Tory Burch began her fashion label – "TRB by Tory Burch", later known as "Tory Burch" – in February 2004, launching it with a retail store in Manhattan's Nolita district. [5] [6] [7] Most of the inventory sold out on the first day. [8] [9] When Oprah Winfrey endorsed her line on The Oprah Winfrey Show in April 2005, calling Burch "the next big thing in fashion", Burch's website received eight million hits the following day. [10] [11]

Nolita neighborhood in New York City

Nolita, sometimes written as NoLIta, and deriving from "North of Little Italy" is a neighborhood in the borough of Manhattan in New York City. Nolita is situated in Lower Manhattan, bounded on the north by Houston Street, on the east by the Bowery, on the south roughly by Broome Street, and on the west by Lafayette Street. It lies east of SoHo, south of NoHo, west of the Lower East Side, and north of Little Italy and Chinatown.

Oprah Winfrey American businesswoman, talk show host, actress, producer, and philanthropist

Oprah Gail Winfrey is an American media executive, actress, talk show host, television producer and philanthropist. She is best known for her talk show The Oprah Winfrey Show, broadcast from Chicago, which was the highest-rated television program of its kind in history and ran in national syndication for 25 years from 1986 to 2011. Dubbed the "Queen of All Media", she was the richest African American of the 20th century and North America's first black multi-billionaire, and has been ranked the greatest black philanthropist in American history. She has also been sometimes ranked as the most influential woman in the world.

<i>The Oprah Winfrey Show</i> American syndicated talk show

The Oprah Winfrey Show, often referred to simply as Oprah, is an American syndicated talk show that aired nationally for 25 seasons from September 8, 1986, to May 25, 2011, in Chicago, Illinois. Produced and hosted by its namesake, Oprah Winfrey, it remains the highest-rated daytime talk show in American television history.

Since launch, the company has grown to include 250 Tory Burch stores worldwide. [12] including flagships in New York, Los Angeles, London, Paris, Rome, Tokyo and Seoul, and ecommerce sites in seven languages. [13] [14] [15] The company’s Shanghai flagship, which launched in 2014, is its largest. [13] The fashion line, which encompasses ready-to-wear, shoes, handbags, accessories, watches, home decor, and a fragrance and beauty collection, is also carried at over 3,000 department and specialty stores worldwide, [16] [9] [17] including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, [18] Nordstrom, and Bloomingdale's, [19] as well as Harrods, Harvey Nichols, [20] Galeries Lafayette, [21] Lane Crawford, [22] and Isetan. [23]

Saks Fifth Avenue Multinational department store chain founded in the United States

Saks Fifth Avenue is an American chain of luxury department stores owned, since 2013, by the oldest commercial corporation in North America, the Hudson's Bay Company. Its main flagship store is located on Fifth Avenue in Midtown Manhattan, New York City.

Bergdorf Goodman Department store in New York City, New York, United States

Bergdorf Goodman Inc. is a luxury department store based on Fifth Avenue in Midtown Manhattan in New York City. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son, Andrew Goodman.

Neiman Marcus American luxury specialty department store

Neiman Marcus Group, Inc., originally Neiman-Marcus, is an American chain of luxury department stores owned by the Neiman Marcus Group, headquartered in Dallas, Texas. The company also owns the Bergdorf Goodman department stores and operates a direct marketing division, Neiman Marcus Direct, which operates catalog and online operations under the Horchow, Neiman Marcus, and Bergdorf Goodman names. Neiman Marcus is currently owned by the Toronto-based Canada Pension Plan Investment Board and Los Angeles-based Ares Management.

In 2009, Burch sold a minority stake in her company to a Mexican private equity firm, Tresalia Capital. [24] Additional minority investors were added in December 2012 in conjunction with the settlement of a legal dispute between Burch and her ex-husband. This settlement is said to have removed a substantial obstacle to a forthcoming IPO, which has been the subject of considerable discussion in the financial and fashion industries. [25] [26] As of 2015, Burch had stated that there were no plans for the company to go public. [27]

Burch at the 2007 Accessories Council Excellence Awards Tory Burch.jpg
Burch at the 2007 Accessories Council Excellence Awards

In September 2011, Burch did her first runway fashion show, and has continued to show each season at New York Fashion Week. [11] [28] [29] [30]

New York Fashion Week fashion event in New York, New York

New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events when international fashion collections are shown to buyers, the press, and the general public. It is one of four major fashion weeks in the world, collectively known as the "Big 4", along with those in Paris, London, and Milan. The Council of Fashion Designers of America (CFDA) created the modern notion of a centralized “New York Fashion Week” in 1993, although cities like London were already using their city’s name in conjunction with the words fashion week in the 1980s. NYFW is based on a much older series of events called "Press Week", founded in 1943.

In Fall 2013, Burch launched her first fragrance and a beauty capsule collection with Estée Lauder. [31]

In Summer 2014, she introduced a line of accessories for the Fitbit Flex activity-tracking device, making hers the first major fashion brand to move into wearable technology. Fall 2014 marked the publication of her first and bestselling book, Tory Burch in Color, and the launch of watches with Fossil. [13] [32]

In March 2015, Burch extended her home line with a collection of lettuce ware created in collaboration with Palm Beach artist and potter Dodie Thayer. [33] [34] [35] In July 2015, Burch launched her first boutique in Paris. [14]

In August 2019, the brand announced that it had entered a long-term partnership with Shiseido to develop, market, and distribute Tory Burch beauty brands, beginning in January 2020. [36]

Tory Sport

In September 2015, Burch also introduced Tory Sport, a separate performance activewear line, on a dedicated website, [37] and in a pop-up shop on Elizabeth Street in Manhattan in the space where she had launched her brand's first boutique in 2004. [38] [39] [40] A stand-alone store on Fifth Avenue in New York, as well as boutiques in East Hampton and Dallas, were opened in 2016. [41] [42] [43] As of late 2017 Tory Sport has stores in several cities around the U.S. and an in-store boutique at the Tory Burch store in Hong Kong. [44] The collection includes designs for running, studio, tennis, swimming, and golf, as well as clothes for before and after a workout. [45] [46] Both the Tory Burch line and the Tory Burch Sport line support the Tory Burch Foundation, which empowers women entrepreneurs by providing access to capital, entrepreneurial education programs, and networking events. [39] [47]

Design style

A REVA ballet flat designed by Burch REVA Ballerina Flat.TIF
A REVA ballet flat designed by Burch

Burch's style has been described as preppy-boho and preppy-bohemian luxe, [48] and is associated with her T-logo medallion. [49] Known for being easy to wear and versatile, [49] [50] [51] [52] Tory Burch styles are popular with women of all ages, [53] including the viewers and fans of the television show Gossip Girl , where they were often featured. [54] In 2007, there were wait lists to buy Tory Burch fashions, [55] which are known for color and print and often pay homage to styles of the 1960s and 1970s. [56] [57] [58] Burch named her line of Reva ballerina flats after her mother. [50] [59]

Awards

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References

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