Untitled Hasbro cinematic universe

Last updated
Untitled Hasbro cinematic universe
Based on Various brands
by Hasbro
Distributed by
Release date
Country United States
Language English
BudgetTotal (2 films):
$330 millon
Box officeTotal (2 films):
$678.2 millon

The untitled Hasbro cinematic universe is an American film franchise and shared universe that is centered on a series of films distributed by Paramount Pictures and Metro-Goldwyn-Mayer. Those films are based on brands from the toy company Hasbro.

A shared universe or shared world is a set of creative works where more than one writer independently contributes a work that can stand alone but fits into the joint development of the storyline, characters, or world of the overall project. It is common in genres like science fiction.

Paramount Pictures Major film studio in America, specializing in film and television production, and distribution.

Paramount Pictures Corporation is an American film studio based in Hollywood, California, that has been a subsidiary of the American media conglomerate Viacom since 1994. Paramount is the fifth oldest surviving film studio in the world, the second oldest in the United States, and the sole member of the "Big Five" film studios still located in the Los Angeles neighborhood of Hollywood.

Metro-Goldwyn-Mayer American media company

Metro-Goldwyn-Mayer Studios Inc. is an American media company, involved primarily in the production and distribution of feature films and television programs. One of the world's oldest film studios, MGM's headquarters are located at 245 North Beverly Drive in Beverly Hills, California.



On December 15, 2015, Hasbro Studios and Paramount Pictures had agreed to a deal creating a shared cinematic universe based on G.I. Joe , Micronauts , Visionairies , M.A.S.K. and Rom . [1]

<i>G.I. Joe</i> US toy brand, launched in 1964

G.I. Joe is a line of action figures produced and owned by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier, Action Sailor, Action Pilot, Action Marine and later on, the Action Nurse. The name derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I.". The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys.


Micronauts was a North American science fiction toyline manufactured and marketed by Mego from 1976 to 1980. The Micronauts toyline was based on and licensed from the Microman toyline created by Japanese-based toy company Takara in 1974.

<i>Visionaries: Knights of the Magical Light</i> television series

Visionaries: Knights of the Magical Light is a science fantasy media franchise that consisted of a short-lived toyline of action figures and vehicles produced by Hasbro, and an animated television series by Sunbow Productions that ran for one season of thirteen episodes in 1987, while Star Comics published a bimonthly comic book series that lasted six issues from November 1987 to September 1988. The animated series was the only Hasbro property to be produced by Sunbow without the aid of Marvel Productions, and utilized Japanese studio TMS Entertainment for overseas animation work.

On April 21, 2016, Lindsey Beer, Michael Chabon, Cheo Hodari Coker, Joe Robert Cole, John Francis Daley, Jonathan Goldstein, Jeff Pinkner, Nicole Perlman, Nicole Riegel, Geneva Robertson and Brian K. Vaughan have joined the writers' room. [2]

Michael Chabon American novelist, short story writer, essayist

Michael Chabon is an American novelist and short story writer.

John Francis Daley American actor, film director and screenwriter

John Francis Daley is an American actor, screenwriter, comedian and film director. He is known for playing high school freshman Sam Weir on the NBC comedy-drama Freaks and Geeks and FBI criminal profiler Dr. Lance Sweets on the series Bones, for which he was nominated for a 2014 PRISM Award. He plays keyboards and sings for the band Dayplayer.

Jeff Pinkner American television writer and producer

Jeff Pinkner is an American television and movie writer and producer.


FilmU.S. release dateDirector(s)Screenwriter(s)Producer(s)
G.I. Joe
G.I. Joe: The Rise of Cobra August 29, 2009 Stephen Sommers Screenplay by
Stuart Beattie, David Elliot and Paul Lovett
Story by
Stuart Beattie, Michael B. Gordon and Stephen Sommers
Lorenzo di Bonaventura, Bob Ducsay and Brian Goldner
G.I. Joe: Retaliation March 28, 2013 Jon M. Chu Rhett Reese and Paul Wernick Lorenzo di Bonaventura and Brian Goldner
G.I. Joe: Ever Vigilant March 27, 2020 D. J. Caruso Josh Appelbaum and André Nemec Lorenzo di Bonaventura
Other films
Micronauts October 16, 2020N/ARhett Reese and Paul Wernick J.J. Abrams, Bryan Burk, Brian Goldner and Bennett Schneir
Untitled filmOctober 1, 2021N/AN/AN/A
Announced films
Untitled M.A.S.K. filmN/A F. Gary Gray N/AN/A
Untitled Rom filmN/AN/A Zak Penn N/A
Untitled Snake Eyes filmN/AN/A Evan Spiliotopoulos N/A

Tie-in media


TitleIssue(s)Writer(s)Artist(s)Publication date(s)Publisher
First publishedLast published
G.I. Joe Movie Prequel [3] 4 Chuck Dixon S. L. GallantMarch 2009June 2009 IDW Publishing
G.I. Joe Movie Adaptation1Denton TiptonCasey MaloneyJuly 2009
G.I. Joe: Operation HISS2Brian ReedAlex Cal and Agustín PadillaFebruary 2010June 2010

Video game

TitleU.S. release datePublisherDeveloperPlatforms
G.I. Joe: The Rise of Cobra [4] August 4, 2009 Electronic Arts Double Helix Games PlayStation 2, PlayStation 3, Xbox 360, Wii
PlayStation Portable
Backbone Entertainment Nintendo DS

Possible additions

On March 28, 2013, G.I. Joe: Retaliation producer Lorenzo di Bonaventura announced that he is open to doing a crossover between G.I. Joe with the Transformers film series, which is also owned by Paramount Pictures. On July 26, 2013, G.I. Joe: Retaliation director Jon M. Chu stated that he is also interested in directing that crossover film. [5] [6]

Lorenzo di Bonaventura American film producer

Lorenzo di Bonaventura is an American film producer and founder of his company Di Bonaventura Pictures. He is known for producing the Transformers film series.

Transformers is a series of American science fiction action films based on Transformers franchise which began in the 1980s. Michael Bay has directed the first five films: Transformers (2007), Revenge of the Fallen (2009), Dark of the Moon (2011), Age of Extinction (2014) and The Last Knight (2017). A spin-off film, Bumblebee, directed by Travis Knight and produced by Bay, was released on December 21, 2018. The series has been distributed by Paramount Pictures and DreamWorks. Aside from Bumblebee, which received positive reviews, the Transformers series has received negative to mixed reception. It is the 13th-highest-grossing film series, with a total of $4.3 billion; two films in the series have individually grossed over $1 billion.

Jon M. Chu American film director and screenwriter

Jonathan Murray Chu is an American filmmaker who directed the films Step Up 2: The Streets, Step Up 3D, Justin Bieber: Never Say Never, Hasbro franchises Jem and the Holograms and G.I. Joe: Retaliation, his latest work being Crazy Rich Asians. Chu is an alumnus of the University of Southern California School of Cinema-Television. There, he won the Princess Grace Award, the Dore Schary Award presented by the Anti-Defamation League, the Jack Nicholson directing award, and was recognized as an honoree for the IFP/West program Project: Involve.

On June 2014, di Bonaventura stated that a crossover was not likely to happen, but it was still a possibility. [7] [8]

On October 2015, Chu confirmed his intentions to include Jem and the Holograms (owned by Universal Pictures) into the crossover film, besides hinting about Transformers possibly doing crossovers with other Hasbro products. [9] [10]

<i>Jem and the Holograms</i> (film) 2015 film by Jon M. Chu

Jem and the Holograms is a 2015 American musical fantasy film produced and directed by Jon M. Chu, written by Ryan Landels, and starring Aubrey Peeples, Stefanie Scott, Hayley Kiyoko, Aurora Perrineau, Ryan Guzman, Molly Ringwald, and Juliette Lewis. Borrowing elements from the 1980s animated television series Jem by Christy Marx, the film was produced by Hasbro Studios and Blumhouse Productions. Chu's interest in developing a film adaptation of Jem is based on having grown up watching the original animated series with his sisters. He had attempted to make the film 11 years earlier, but was rejected by Universal due to the cost.

Universal Pictures American motion picture studio

Universal Pictures is an American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal. Founded in 1912 by Carl Laemmle, Mark Dintenfass, Charles O. Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, Robert H. Cochrane, and Jules Brulatour, it is the oldest surviving film studio in the United States, the world's fifth oldest after Gaumont, Pathé, Titanus, and Nordisk Film, and the oldest member of Hollywood's "Big Five" studios in terms of the overall film market. Its studios are located in Universal City, California, and its corporate offices are located in New York City.

On January 18, 2017, G.I. Joe: Ever Vigilant director D.J. Caruso stated that the script for the crossover film is being written. [9] [11]

However, on May 23, 2018, Paramount officially removed Transformers 6 from their release schedule, leaving the future of the franchise unknown.

See also


  1. Kilday, Gregg (December 15, 2015). "Paramount, Hasbro Creating Movie Universe Around G.I. Joe, Four Other Brands". The Hollywood Reporter. Retrieved May 7, 2018.
  2. Kit, Borys (April 21, 2016). "Hasbro Cinematic Universe Takes Shape With Michael Chabon, Brian K. Vaughan, Akiva Goldsman (Exclusive)". The Hollywood Reporter. Retrieved May 7, 2018.
  3. "IDW Publishing for March". Comics Continuum. December 15, 2008. Retrieved May 7, 2018.
  4. "G.I. Joe Guide & Walkthrough - PlayStation 3 (PS3) - IGN". Guides.ign.com. August 4, 2009. Retrieved September 17, 2012.
  5. "G.I. Joe And Transformers Crossover? The Producer Tells Us How It Could Happen". Archived from the original on 16 June 2013. Retrieved May 7, 2018.
  6. "Jon M. Chu Likes the idea of a G.I. Joe/Transformers Crossover Movie" . Retrieved May 7, 2018.
  7. "G.I. Joe/Transformers Movie Crossover Not Likely to Happen, Says Producer". May 7, 2018.
  8. "'Transformers' and 'G.I. Joe' Crossover Movie Is Possible, Says Producer". fashiontimes.com. July 9, 2014. Archived from the original on July 19, 2014. Retrieved May 7, 2018.
  9. 1 2 B.G. Henne (October 23, 2015). "John Chu wants to make a crossover film with G.I. Joe, Transformers, and Jem" . Retrieved May 7, 2018.
  11. Chitwood, Adam (January 18, 2017). "Director D.J. Caruso Says His 'G.I. Joe 3' Idea Involved Meeting the Transformers". Collider. Retrieved May 7, 2018.