Hasbro, Inc. is an American multinational conglomerate with toy, board game, and media assets, headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Hasbro is incorporated in Rhode Island, and as of August 2020 over 81.5% of its shares were held by large financial institutions.
My Little Pony (MLP) is a toy line and media franchise developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature colorful bodies, manes and a unique symbol on one or both sides of their flanks. Such symbols are referred to in the two most recent incarnations as "cutie marks". My Little Pony has been revamped several times with new and more modern looks to continue its appeal to the market, with each new look called a "generation" by the show's collectors and fans. The franchise is mainly targeted at girls, although it has found an unintended audience of bronies.
Bonnie D. Zacherle is an American illustrator and designer who now resides in Warrenton, Virginia. Zacherle is known as the original creator of the best-selling My Little Pony toy line. She is also the creator of Nerfuls. Zacherle has done some outside consulting for Bliss House, an American licensing consultancy, on the graphics and product development side. In 2003, she became a member of 'Women in Toys'.
My Little Pony: Friendship Is Magic is an animated children's television series based on the fourth incarnation of Hasbro's My Little Pony franchise. The show follows a studious unicorn pony named Twilight Sparkle and her friends Applejack, Rarity, Fluttershy, Rainbow Dash (Ball), Pinkie Pie (Libman), and dragon assistant Spike. They travel on adventures and help others around Equestria while solving problems that arise in their own friendships.
Fun Publications was a publishing company that ran the Transformers Collectors Club and the G.I. Joe Collectors Club under license from Hasbro. Besides releasing comics, Fun Publications released exclusive toys and ran conventions for their clubs.
Allspark, originally known as Hasbro Studios, LLC, was an American production and distribution company located in Burbank, California. It was a wholly owned subsidiary of the American toy and multimedia company Hasbro. Originally just a TV production division, many of its TV shows were based on Hasbro properties and were broadcast on multiple media platforms, including Discovery Family, a joint venture between Hasbro and Discovery, Inc.
BronyCon was an annual fan convention held on the east coast of the United States for fans of the My Little Pony: Friendship Is Magic animated television show, among them adult and teenage fans who call themselves bronies. Eleven events have occurred to date, with the most recent and final one in August 2019 drawing in 10,215 attendees. Though originally planned to run through 2025, it was announced at the closing ceremonies of the 2018 convention that 2019 would be the final year, tying in with the final season of the show.
My Little Pony: Friendship Is Magic is an animated television series produced by Hasbro as part of the My Little Pony toy franchise, which is tied in with the 2010 relaunch of dolls and play sets and original programming for the American children's cable channel Discovery Family. Lauren Faust was selected as the creative developer and executive producer for the show based on her previous animation experience with other animated shows such as Cartoon Network's The Powerpuff Girls and Foster's Home for Imaginary Friends. Under Hasbro's guidance, Faust developed the show to appeal to the target demographic of young girls, but created characters and settings that challenged formerly stereotypical norms of "girly" images and added adventure and humorous elements in order to keep parents interested.
Bronies: The Extremely Unexpected Adult Fans of My Little Pony is a 2012 documentary film centering on bronies, the adult fans of the 2010 animated television series My Little Pony: Friendship Is Magic. The film, funded through crowd-sourcing via Kickstarter, was originally envisioned to follow voice actor and executive producer John de Lancie to the 2012 Summer BronyCon in New Jersey. The project raised much more than anticipated, allowing it to grow in scope to bring on Lauren Faust, Friendship Is Magic's original creator, and Tara Strong, a principal voice actress on the show, as executive producers and to include additional convention footage from European conventions.
IDW Publishing, an American comic publisher which has been publishing tie-in comic books to Hasbro properties since 2005, began to publish monthly My Little Pony comics beginning in November 2012. The comics published so far are based on the characters from the 2010 relaunch of the franchise and its television series My Little Pony: Friendship Is Magic, as well as the anthropomorphic spin-off Equestria Girls. The flagship monthly publication, My Little Pony: Friendship Is Magic, is accompanied by a secondary monthly title. In addition to these publications, IDW has also published several one-off issues.
My Little Pony: Equestria Girls, or simply known as Equestria Girls, is a product line of fashion dolls and media franchise launched in 2013 by American toy company Hasbro, as a spin-off of the 2010 relaunch of the My Little Pony franchise and its Friendship Is Magic television series. Equestria Girls features anthropomorphized versions of My Little Pony characters from that period. It includes various doll lines, media tie-ins and licensed merchandise.
The second season of the animated television series My Little Pony: Friendship Is Magic, developed by Lauren Faust, originally aired on The Hub, an American pay television channel partly owned by Hasbro. The series is based on Hasbro's My Little Pony line of toys and animated works and is often referred by collectors to be the fourth generation, or "G4", of the My Little Pony franchise. Season 2 of the series premiered on September 17, 2011 and concluded on April 21, 2012.
My Little Pony: The Movie is a 2017 animated musical fantasy film based on the animated television series My Little Pony: Friendship is Magic, which itself is based on the fourth incarnation of Hasbro's My Little Pony franchise. The film was directed by Jayson Thiessen, written by Meghan McCarthy, Michael Vogel, Joe Ballarini, and Rita Hsiao, and produced by Stephen Davis, Brian Goldner, Marcia Gwendolyn Jones, and Haven Alexander. The plot follows the alicorn Twilight Sparkle, her five pony friends – collectively known as the "Mane 6" – and her dragon friend Spike embarking on a quest to save their home of Equestria from an evil conqueror while gaining new friends along the way. The film stars the show's regular voice cast of Tara Strong, Ashleigh Ball, Andrea Libman, Tabitha St. Germain, Cathy Weseluck, and Nicole Oliver reprising their roles and the guest voices of Emily Blunt, Kristin Chenoweth, Liev Schreiber, Michael Peña, Sia, Taye Diggs, Uzo Aduba and Zoe Saldana as new characters.
The Hasbro Universe refers to several shared fictional universes featuring characters from several franchises owned by toy and entertainment company Hasbro.
American toy company Hasbro launched the fourth incarnation of My Little Pony toyline and media franchise in 2010. This generation is not given any name by Hasbro, but some of later releases of toys are labeled with the subtitle "Friendship Is Magic". It is unofficially referred to the "Fourth Generation", "Generation Four" or "G4" by collectors.
My Little Pony: Equestria Girls is a series of Flash animated television specials based on Hasbro's toyline and media franchise of the same name, which in turn is a spin-off of the 2010 relaunch of Hasbro's My Little Pony toyline. The series focuses on the main characters from the television series My Little Pony: Friendship Is Magic, re-envisioned as humans teenagers attending high school. A total of three 22-minute specials aired in the United States on Discovery Family from June 24 to July 8, 2017.
My Little Pony/Transformers is the name of two American limited comic book series by IDW Publishing, representing a crossover event between Hasbro brands My Little Pony and Transformers.
