After Dark (whisky)

Last updated
After Dark
Type Indian whisky
Manufacturer Radico Khaitan
Country of origin  India
Introduced2011
Alcohol by volume  42.8%
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Website After Dark site

After Dark is a brand of Indian whisky, manufactured by Radico Khaitan. The whisky was test marketed in 2010, [1] [2] and rolled out nationwide in India by September 2011. [3] It is a 100% grain-based whisky manufactured at Radico's Rampur distillery. But in the label of bottle its said "added malt wisky, color and water" [4] It is available in 750ml, 375ml and 180ml bottles. [5] The brand's tagline is "One Life, Many Passions...Why wait". [6] [7]

Lalit Khaitan, chairman of Radico Khaitan, told Financial Chronicle , "We are hoping Abhijit more from Royal Stag range will move up to After Dark while Blenders Pride consumers can come down (to a lower price) to good quality." [3]

Related Research Articles

<span class="mw-page-title-main">Indian whisky</span> Type of distilled liquor produced in India

As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent. Outside India, such a drink would more likely be labelled a rum. According to the Scotch Whisky Association's 2013 annual report, unlike in the European Union (EU), "there is no compulsory definition of whisky in India, and the Indian voluntary standard does not require whisky to be distilled from cereals or to be matured. Very little Indian 'whisky' qualifies as whisky in the EU owing to the use of molasses or neutral alcohol, limited maturation and the use of flavourings. Such spirits are, of course, considerably cheaper to produce than genuine whisky." Such molasses-based blends made up 90 percent of the spirits consumed as "whisky" in India in 2004, although whisky wholly distilled from malt and other grains, was also manufactured and sold. By 2004 shortages of wheat had been overcome and India was one of the largest producers. Amrut, the first single malt whisky produced in India, was launched in Glasgow, Scotland in 2004. After expanding in Europe it was launched in India in 2010.

Finnish whisky was first distilled from 1981 to 2000 at the Koskenkorva alcohol distillery in Ilmajoki, Finland, run by the state-owned alcohol monopoly Alko. After years of research and trials, the first brand to enter Finnish liquor stores was simply called Alko Whisky. In 1983 Alko introduced Viski 88 that became the best-selling whisky in Finland and remained in production until the year 2000. A 10-year-old whisky was sold from 1991, until the company discontinued all whisky production in 2000.

<span class="mw-page-title-main">Bagpiper (whisky)</span> Brand of Indian Whisky

Bagpiper is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American oak casks". It is similar to a blended whisky flavored with pot still malt whisky, but the neutral spirits used as base are distilled from molasses instead of grain.

Belvedere Vodka is a brand of Polish rye vodka produced and distributed by LVMH. It is named after Belweder, the Polish presidential palace in Warsaw, whose illustration appears on its bottles. It is produced in the town of Żyrardów in Poland.

<span class="mw-page-title-main">Royal Stag</span> Brand of Indian Whisky

Royal Stag, also known as Seagram's Royal Stag, is an Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 mL, 375 mL and 180 mL bottles and also available in 90 mL and 60 mL bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It was the first whisky brand launched in India that did not use any artificial flavours.

<span class="mw-page-title-main">Blenders Pride</span> Brand of Indian Whisky

Blenders Pride launched in 1995, is a brand of Indian whisky, owned by Pernod Ricard. It is a blend of great Indian grain spirits and imported Scotch malt.

<span class="mw-page-title-main">Antiquity (whisky)</span> Brand of Indian Whisky

Antiquity is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in 1992 and is available in two variants – Antiquity Blue and Antiquity Rare.

Signature, also known as McDowell's Signature, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in 1994. Signature is a blend of imported Scotch whisky and locally produced products. Signature is sold in octagonal bottles which were designed by London-based design firm Claessens International, who also designed the packaging of the bottle. It is available in two variants – Signature Rare Aged and Signature Premier Grain.

Royal Challenge, commonly referred to by the abbreviation RC, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in the early 1980s. According to Binod K. Maitin, a United Breweries technician who oversees all the liquor blends for the company, Royal Challenge is a grain flavored whisky, blended with Scotch malts and Indian malts. In an article for The Wall Street Journal, reporter Eric Felton states that, "About 12% of the blend comes from real malt whiskies: some of it made in India, some actual Scotch. The rest of the mix is a neutral spirit distilled from molasses. That means that, strictly speaking, Royal Challenge, like most Indian "whisky", is actually a rum flavored to pass as whisky." The manufacturer has refused to state the percentage of Scotch whisky used in the blend. In the United States, Royal Challenge is referred to as "spirit whisky". Besides India, Royal Challenge is sold in several other countries including the Middle East and the United States.

<span class="mw-page-title-main">Amrut Distilleries</span>

Amrut Distilleries Ltd is an Indian company that produces distilled beverages. It is best known for its eponymous Amrut brand of single malt whisky, which is the first single malt whisky to be made in India. The brand became famous after world famous whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010, Murray named Amrut Fusion single malt whisky as the third best in the world. John Hansell, editor of American magazine Whisky Advocate, wrote that "India's Amrut distillery changed the way many think of Indian whisky - that it was, in the past, just cheap Scotch whisky blended with who knows what and sold as Indian whisky. Amrut is making whisky, and it's very good".

<span class="mw-page-title-main">Amrut (whisky)</span> Brand of Indian single malt whisky

Amrut is a brand of Indian single malt whisky, manufactured by Amrut Distilleries. It is the first single malt whisky to be made in India. Amrut (अमृत) or amrit is a Sanskrit word which can be translated as "nectar of the gods", "nectar of life", or "drink of the gods". The company translates it as "Elixir of Life". The brand became famous after whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010 Murray named Amrut Fusion single malt whisky as the third best in the world. John Hansell, editor of American magazine Whisky Advocate, wrote that "India's Amrut distillery changed the way many think of Indian whisky – that it was, in the past, just cheap Scotch whisky blended with who knows what and sold as Indian whisky. Amrut is making whisky, and it's very good".

John Distilleries Pvt Ltd is an Indian company that produces distilled beverages, and the company's flagship brand is Original Choice whisky. It also manufactures brandy, whisky, wines, and the award winning single malt whisky called Paul John. The founders have sold 51% of the company to Sazerac Company.

<span class="mw-page-title-main">Black Dog (whisky)</span> Brand of blended Scotch whisky

Black Dog is a brand of blended Scotch whisky produced by the Indian beverage company United Spirits Limited (USL), a subsidiary of Diageo.

<span class="mw-page-title-main">Director's Special (whisky)</span> Brand of Indian Whisky

Director's Special, commonly referred to by its abbreviation DSP, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL). It is molasses based. Shaw Wallace won a legal battle in US courts against the Scotch Whisky Association (SWA) to sell the product as "whisky".

Radico Khaitan Ltd. (RKL), formerly Rampur Distillery & Chemical Company Ltd., is an Indian company that manufactures industrial alcohol, Indian Made Foreign Liquor (IMFL), country liquor and fertilizers. It is the fourth largest Indian liquor company. Radico brands are sold in more than 85 countries, including USA, Canada, South America, Africa, Europe, South East Asia, Australia, New Zealand and the Middle East.

Rowson's Reserve is a brand of Indian whisky, owned by Diageo, and launched on 3 October 2011. It is a blend of Indian grain whisky and aged Scotch whisky.

<span class="mw-page-title-main">McDowell's No.1</span> Brand of Indian Spirits

McDowell's No.1 is an Indian brand of spirits manufactured by United Spirits Limited (USL), a subsidiary of Diageo. It is USL's flagship brand and the largest umbrella spirits brand in the world, comprising three categories – whisky, brandy and rum. The brand also has bottled water and soda. The brand began with the launch of McDowell's No.1 Brandy in 1963–64. The brand's slogan is No1 Yaari Ka No1 Spirit.

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The Khoday Group, also known as the House of Khodays, is an Indian multi-service business group based in Bangalore, Karnataka. It was founded in 1906 by Khoday Eshwarsa. Khoday Group companies include Khoday Engineering, Khoday Contact Center, Ram Mohan Travels, Khoday Biotech, Khoday Agro, Khoday Technologies, Khoday Glass, Khodays Silks and L K Power. Khoday India Ltd. is the Group's listed company on the Bombay Stock Exchange.

The Brihan Maharashtra Sugar Syndicate Ltd. is an Indian sugar company headquartered in Pune, Maharashtra, India. Established in 1934, it is one of the oldest companies in India.

References

  1. "Radico Khaitan Q1 Net up 28.57%". The Indian Express . 2011-08-02. Retrieved 2013-08-29.
  2. "Radico Khaitan Ltd - Q4 Result". afaqs!. 2011-05-18. Archived from the original on 2016-03-04. Retrieved 2013-08-29.
  3. 1 2 "Radico Khaitan to launch 'After Dark' by September". Imagesfood.com. 2011-08-03. Archived from the original on 2013-07-28. Retrieved 2013-08-29.
  4. M Padmakshan (2010-05-13). "Radico Khaitan to uncork After Dark whisky soon". The Economic Times . ET Bureau. Retrieved 2013-08-29.
  5. "After Dark premium". Radicokhaitan.com. Archived from the original on 2013-05-30. Retrieved 2013-08-29.
  6. "After Dark TVC One Life Many Passions". YouTube. 2012-11-21. Retrieved 2013-08-29.
  7. "AFTER DARK PREMIUM WHISKY". Mbaskool.com. Archived from the original on 2013-08-09. Retrieved 2013-08-29.