After Dark (whisky)

Last updated
After Dark
Type Indian whisky
Manufacturer Radico Khaitan
Country of origin  India
Introduced2011
Alcohol by volume  42.8%
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Website After Dark site

After Dark is a brand of Indian whisky, manufactured by Radico Khaitan. The whisky was test marketed in 2010, [1] [2] and rolled out nationwide in India by September 2011. [3] It is a 100% grain-based whisky manufactured at Radico's Rampur distillery. But in the label of bottle its said "added malt wisky, color and water" [4] It is available in 750ml, 375ml and 180ml bottles. [5] The brand's tagline is "One Life, Many Passions...Why wait". [6] [7]

Contents

Lalit Khaitan, chairman of Radico Khaitan, told Financial Chronicle , "We are hoping Abhijit more from Royal Stag range will move up to After Dark while Blenders Pride consumers can come down (to a lower price) to good quality." [3]

See also

References

  1. ↑ "Radico Khaitan Q1 Net up 28.57%". The Indian Express . 2011-08-02. Retrieved 2013-08-29.
  2. ↑ "Radico Khaitan Ltd - Q4 Result". afaqs!. 2011-05-18. Archived from the original on 2016-03-04. Retrieved 2013-08-29.
  3. 1 2 "Radico Khaitan to launch 'After Dark' by September". Imagesfood.com. 2011-08-03. Archived from the original on 2013-07-28. Retrieved 2013-08-29.
  4. ↑ M Padmakshan (2010-05-13). "Radico Khaitan to uncork After Dark whisky soon". The Economic Times . ET Bureau. Archived from the original on July 28, 2013. Retrieved 2013-08-29.
  5. ↑ "After Dark premium". Radicokhaitan.com. Archived from the original on 2013-05-30. Retrieved 2013-08-29.
  6. ↑ "After Dark TVC One Life Many Passions". YouTube. 2012-11-21. Retrieved 2013-08-29.
  7. ↑ "AFTER DARK PREMIUM WHISKY". Mbaskool.com. Archived from the original on 2013-08-09. Retrieved 2013-08-29.


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