Broadcasting
ArenaBowl XXIII was televised on the NFL Network and Eurosport 2. It was available in 48 countries worldwide. Radio broadcasts were available in the local markets of Tampa Bay and Spokane only.
Playoffs
This was the 2010 playoff grid to determine ArenaBowl Champion:
| Conference Semifinals | | | Conference Championship | | | ArenaBowl XXIII | |
| | | | | | | | | | | | | | |
| 1 | Jacksonville | 69 | | | |
|
| 4 | Orlando | 73 | |
| | 4 | Orlando | 62 | |
| American Conference | |
| | | 3 | Tampa Bay | 63 | |
| 2 | San Antonio | 38 | |
| |
| 3 | Tampa Bay | 68 | |
| | A3 | Tampa Bay | 57 | |
| | |
| | | N1 | Spokane | 69 | |
| 1 | Spokane | 57 | | |
| |
| 4 | Arizona | 49 | |
| | 1 | Spokane | 60 | |
| National Conference | |
| | | 2 | Milwaukee | 57 | |
| 2 | Milwaukee | 64 | |
| |
| 3 | Chicago | 54 | |
In the opening round of the playoffs, Spokane defeated the Arizona Rattlers 57–49, [2] while the Storm took care of the Tulsa Talons 68–38. [3] In the National Conference Championship game, Spokane edged out the Milwaukee Iron 60–57. [4] In another close contest, the Storm knocked off rival Orlando 63–62 in the first playoff meeting of The War on I-4 since 2003, winning the American Conference Championship and punching their ticket to ArenaBowl XXIII. [5]
Game summary
First half
The Tampa Bay Storm received the opening kickoff, driving 45 yards in 11 plays to take a 7–0 lead on a three-yard run by Eric Ortiz. But this would be the only time in the game the Storm would lead by more than one point.
Spokane scored the next three touchdowns to take a 20–7 lead. Huey Whittaker caught the first one from Kyle Rowley, and Markee White grabbed the next two, both from four yards out.
Tampa Bay finally answered with 5:49 left in the first half, another rushing score by Ortiz to make the score 20–14.
After Markee White's third receiving touchdown gave the Shock a 27–14 lead, Tampa Bay scored consecutive touchdowns to take a 28–27 lead. But Spokane got the last points of the half. White's fourth touchdown from Rowley made it 34–28. Tampa had a chance to add three points as the first half expired, but Garrett Rivas's field goal was blocked.
Second half
The Storm took its final lead of the game 35–34 to open the third quarter on Ortiz's third rushing touchdown. But Spokane would score the next three touchdowns. The Shock led 48–35 at the end of the third quarter and expanded it to 55–35 at the beginning of the final quarter.
In the fourth quarter, the Shock just wanted to keep the clock running and force the Storm to play catch up. Both teams traded touchdowns through the entire quarter, and Tampa Bay could not make up the deficit. The Storm got the game's last score with 44 seconds left, making it 69–57, the closest it got all quarter.
Game notes
Spokane Shock quarterback Kyle Rowley was named the game's MVP. He went 24 for 32 with 237 yards. He threw nine touchdown passes without an interception and added another touchdown on the run. The nine touchdowns he threw for set an ArenaBowl record.
Spokane did not have a 100 yard receiver but Markee White caught nine passes for 99 yards and four scores. Huey Whittaker had four touchdown receptions as well to go along with eight catches for 82 yards.
The Shocks' Mervin Brookins and Travis Williams each recorded an interception.
For Tampa Bay, quarterback Brett Dietz threw for 306 yards on 29 of 40 passing. He had four touchdown passes and two interceptions. The Storm's Hank Edwards led the game with 11 catches for 132 yards. He caught two of Dietz's scoring passes. Tyrone Timmons also had eight receptions for 107 yards and a score.
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