Ayds

Last updated
1952 ad with Hedy Lamarr Ayds 1952 advertisement.jpg
1952 ad with Hedy Lamarr

Ayds Reducing Plan Candy (pronounced as "aids") is a discontinued appetite-suppressant candy that enjoyed strong sales in the 1970s and early 1980s and was originally manufactured by The Carlay Company.

Contents

Flavors

Ayds was available in chocolate, chocolate mint, butterscotch, and caramel flavors, and later a peanut butter flavor was introduced. The original packaging used the phrase "Ayds Reducing Plan vitamin and mineral Candy"; a later version used the phrase "appetite suppressant candy". The active ingredient was originally benzocaine, [1] presumably to reduce the sense of taste to reduce eating, later changed in the candy (as reported by The New York Times ) to phenylpropanolamine. [2]

History

The product was introduced by the Carlay Company of Chicago. A U.S. trademark was registered in 1946 claiming its first use in commerce was in 1937. [3]

In 1944, the U.S. Federal Trade Commission objected to the claim that the product could cause the user to "lose up to 10 pounds in 5 days, without dieting or exercising". [4] [5]

The Carlay Company later became a division of Campana Corporation of Batavia, Illinois. Then Campana bought Allied Laboratories of Kansas City in 1956. After that, Campana was bought by Dow Chemical and its president, Irving Willard Crull, was president of Dow for less than six months, during which time he engineered the sale of Campana to Purex in the 1960s. He again became president of Campana while serving as a vice president of Purex, which allowed Campana to function as a separate division. [6] [7] Crull also relied on socialite and Hollywood friends like Bob Hope and his wife Dolores Hope, Tyrone Power and his wife Linda Christian, and others to promote the Ayds Reducing Plan Candy line. A Cosmopolitan magazine article in November 1956 reported that Crull had already recruited a number of his friends amongst socialites and Hollywood celebrities to promote the Ayds Reducing Plan weight-loss regimen.

In 1981, Purex sold the rights to the Ayds name to Jeffrey Martin Inc. In 1987, Jeffrey Martin, Inc. and its product line (including Ayds Appetite Suppressant and Compoz Sleep Aid) were acquired by the Dep Corporation (sometimes written DEP). [8]

Relations with AIDS

By the mid-1980s, public awareness of the disease AIDS brought notoriety to the brand due to the phonetic similarity of names and the fact that the disease caused immense weight loss in patients. [9] Initially sales were not negatively affected; in a September 1985 interview, the president of the company that manufactured it stated that sales had increased as a result of this connection. [10] Early in 1986, another executive of the manufacturer was quoted, "The product has been around for 45 years. Let the disease change its name." [11]

In 1988, when the product and its name had been sold to the Dep Corporation, company leadership announced that the company was seeking a new name because sales had dropped as much as 50% due to publicity about the disease. Attempts to rebrand as Aydslim (in the United Kingdom) and Diet Ayds did not stop the eventual phasing out of the product. [12] [13]

Related Research Articles

<span class="mw-page-title-main">Anorexia (symptom)</span> Medical symptom

Anorexia is a medical term for a loss of appetite. While the term outside of the scientific literature is often used interchangeably with anorexia nervosa, many possible causes exist for a loss of appetite, some of which may be harmless, while others indicate a serious clinical condition or pose a significant risk.

<span class="mw-page-title-main">Atkins diet</span> Low-carbohydrate fad diet devised by Robert Atkins

The Atkins diet is a low-carbohydrate fad diet devised by Robert Atkins in the 1970s, marketed with claims that carbohydrate restriction is crucial to weight loss and that the diet offered "a high calorie way to stay thin forever".

Appetite is the desire to eat food items, usually due to hunger. Appealing foods can stimulate appetite even when hunger is absent, although appetite can be greatly reduced by satiety. Appetite exists in all higher life-forms, and serves to regulate adequate energy intake to maintain metabolic needs. It is regulated by a close interplay between the digestive tract, adipose tissue and the brain. Appetite has a relationship with every individual's behavior. Appetitive behaviour also known as approach behaviour, and consummatory behaviour, are the only processes that involve energy intake, whereas all other behaviours affect the release of energy. When stressed, appetite levels may increase and result in an increase of food intake. Decreased desire to eat is termed anorexia, while polyphagia is increased eating. Dysregulation of appetite contributes to anorexia nervosa, bulimia nervosa, cachexia, overeating, and binge eating disorder.

<span class="mw-page-title-main">Benzphetamine</span> Chemical compound

Benzphetamine is a substituted amphetamine used short-term along with a doctor-approved, reduced-calorie diet, exercise, and behavioral program for weight loss. It is prescribed for obesity to people who have been unable to lose weight through exercise and dieting alone. It is a prodrug to dextroamphetamine and dextromethamphetamine.

<span class="mw-page-title-main">Weight loss</span> Reduction of the total body mass

Weight loss, in the context of medicine, health, or physical fitness, refers to a reduction of the total body mass, by a mean loss of fluid, body fat, or lean mass. Weight loss can either occur unintentionally because of malnourishment or an underlying disease, or from a conscious effort to improve an actual or perceived overweight or obese state. "Unexplained" weight loss that is not caused by reduction in calorific intake or increase in exercise is called cachexia and may be a symptom of a serious medical condition.

An anorectic or anorexic is a drug which reduces appetite, resulting in lower food consumption, leading to weight loss. These substances work by affecting the central nervous system or certain neurotransmitters to create a feeling of fullness or reduce the desire to eat. The understanding of anorexiant effects is crucial in the development of interventions for weight management, eating disorders, and related health concerns. The anorexiant effect can be induced through diverse mechanisms, ranging from hormonal regulation to neural signaling. Ghrelin, leptin, and peptide YY are among the hormones involved in appetite control. Additionally, neurotransmitters such as serotonin and dopamine in the central nervous system contribute significantly to the regulation of food intake.

<i>Hoodia</i> Genus of flowering plants

Hoodia is a genus of flowering plants in the family Apocynaceae, under the subfamily Asclepiadoideae, native to Southern Africa.

<span class="mw-page-title-main">Fenfluramine</span> Medication used to treat seizures

Fenfluramine, sold under the brand name Fintepla, is a serotonergic medication used for the treatment of seizures associated with Dravet syndrome and Lennox–Gastaut syndrome. It was formerly used as an appetite suppressant in the treatment of obesity, but was discontinued for this use due to cardiovascular toxicity before being repurposed for new indications. Fenfluramine was used for weight loss both alone under the brand name Pondimin and in combination with phentermine commonly known as fen-phen.

<span class="mw-page-title-main">Anti-obesity medication</span> Class of pharmacological agents

Anti-obesity medication or weight loss medications are pharmacological agents that reduce or control excess body fat. These medications alter one of the fundamental processes of the human body, weight regulation, by: reducing appetite and consequently energy intake, increasing energy expenditure, redirecting nutrients from adipose to lean tissue, or interfering with the absorption of calories.

<span class="mw-page-title-main">Sibutramine</span> Appetite suppressant

Sibutramine, formerly sold under the brand name Meridia among others, is an appetite suppressant which has been discontinued in many countries. It works as a serotonin–norepinephrine reuptake inhibitor similar to a tricyclic antidepressant. Until 2010, it was widely marketed and prescribed as an adjunct in the treatment of obesity along with diet and exercise. It has been associated with increased cardiovascular diseases and strokes and has been withdrawn from the market in 2010 in several countries and regions including Australia, Canada, China, the European Union, Hong Kong, India, Mexico, New Zealand, the Philippines, Thailand, the United Kingdom, and the United States. However, the drug remains available in some countries.

<span class="mw-page-title-main">Armour and Company</span> Former American company

Armour & Company was an American company and was one of the five leading firms in the meat packing industry. It was founded in Chicago, in 1867, by the Armour brothers led by Philip Danforth Armour. By 1880, the company had become Chicago's most important business and had helped make Chicago and its Union Stock Yards the center of America's meatpacking industry. During the same period, its facility in Omaha, Nebraska, boomed, making the city's meatpacking industry the largest in the nation by 1959. In connection with its meatpacking operations, the company also ventured into pharmaceuticals and soap manufacturing, introducing Dial soap in 1948.

Amerifit Brands, also commonly known as Amerifit, Inc. and Amerifit Nutrition, is an American corporation that produces numerous health and wellness brands, such as Estroven, AZO, and Culturelle. Its headquarters are located in Cromwell, Connecticut, but were previously located in Bloomfield, nearly 25 miles away. Its current CEO is Wes Parris.

<span class="mw-page-title-main">Mazindol</span> Stimulant drug and appetite suppressant

Mazindol is a stimulant drug which is used as an appetite suppressant. It was developed by Sandoz-Wander in the 1960s.

<i>Hoodia gordonii</i> Species of succulent plant

Hoodia gordonii, also known as Bushman’s hat, is a leafless spiny succulent plant supposed to have therapeutic properties in folk medicine. It grows naturally in Botswana, South Africa and Namibia. The species became internationally known and threatened by collectors, after a marketing campaign falsely claimed that it was an appetite suppressant for weight loss. The flowers smell like rotten meat and are pollinated mainly by flies. The indigenous San people of the Namib desert call this plant ǁhoba.

<span class="mw-page-title-main">Campana Factory</span> United States historic place

The Campana Factory is a historic building in Batavia, Illinois. It was built in 1936 to serve as a factory for The Campana Company, which produced Italian Balm, the most popular hand lotion in the United States during The Great Depression. The Streamline Moderne and Bauhaus building features many innovative technologies, such as air conditioning. It was added to the National Register of Historic Places in 1979.

<span class="mw-page-title-main">Purex (laundry detergent)</span> Brand of laundry detergent manufactured by Henkel

Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.

Adipose tissue is an endocrine organ that secretes numerous protein hormones, including leptin, adiponectin, and resistin. These hormones generally influence energy metabolism, which is of great interest to the understanding and treatment of type 2 diabetes and obesity.

<i>The First Nighter Program</i> Radio anthology comedy-drama series (1930 to 1953)

The First Nighter Program was a long-running radio anthology comedy-drama series broadcast from November 27, 1930, to September 27, 1953. The host was Mr. First Nighter (Charles P. Hughes, Macdonald Carey, Bret Morrison, Marvin Miller, Don Briggs and Rye Billsbury.

<span class="mw-page-title-main">Cigarette smoking for weight loss</span> Weight control method

Cigarette smoking for weight loss is a weight control method whereby one consumes tobacco, often in the form of cigarettes, to decrease one's appetite. The practice dates to early knowledge of nicotine as an appetite suppressant.

<span class="mw-page-title-main">The Campana Company</span>

The Campana Company of Batavia, Illinois was a major manufacturer of cosmetics in the 20th century.

References

  1. Beverly J. McCabe; Jonathan James Wolfe; Eric H. Frankel (2003). Handbook of Food-drug Interactions. CRC Press. p. 234. ISBN   9780203490242. Archived from the original on 2023-04-02. Retrieved 2011-10-13.
  2. Lindsey Gruson (1982-02-13). "A Controversy Over Widely Sold Diet Pills and not the disease". New York Times. Archived from the original on 2010-08-31. Retrieved 2011-10-13.
  3. USPTO.gov. Latest Status Info: AYDS Archived 2011-08-30 at the Wayback Machine . Accessed on June 2, 2009.
  4. "FTC: Advertising Cases Involving Weight-Loss Products and Services 1924-1997". www.nutriwatch.org. 15 May 2000. Archived from the original on 12 August 2019. Retrieved 12 August 2019.
  5. "Annual Report 1945". Federal Trade Commission. June 11, 2013. Archived from the original on August 12, 2019. Retrieved August 12, 2019.
  6. "Suburban Life -". Archived from the original on 2005-09-24. Retrieved 2006-03-04.
  7. "Batavia Industries". Archived from the original on 2006-02-06. Retrieved 2006-03-04.
  8. "History of DEP Corporation - FundingUniverse". Archived from the original on 2017-11-27. Retrieved 2020-04-18.
  9. "Ayds - Epic, embarrassing product failures - CBS News". Archived from the original on 2020-12-08. Retrieved 2020-11-29.
  10. "AIDS has aided Ayds". Tampa Bay Times. 1985-09-23. p. 58. Archived from the original on 2021-06-25. Retrieved 2020-09-21.
  11. "Ayds name won't be suppressed by AIDS". The Central New Jersey Home News. 1986-02-04. p. 9. Archived from the original on 2021-06-25. Retrieved 2020-09-21.
  12. "Diet Candy Seeking Name". The New York Times. March 4, 1988. Archived from the original on August 31, 2016. Retrieved February 5, 2017.
  13. Mahdawi, Arwa (2016-02-03). "Saying Tata to Zica: when brand names go wrong". The Guardian. ISSN   0261-3077 . Retrieved 2024-04-22.